Publications

June 1991 (Revised June 1995)
Teaching Note

Kraft General Foods: The Merger (A) and (B), Teaching Note

By: David J. Collis

Teaching Note for (9-391-139) and (9-795-153). View Details

Keywords: Food and Beverage Industry

June 2011
Teaching Note

Cola Wars Continue: Coke and Pepsi in 2010 (TN)

By: David B. Yoffie

Teaching Note for 711462. View Details

Keywords: Industry Structures; Competitive Strategy; Competition; Price; Brands and Branding; Food and Beverage Industry; United States

Web

Black Business Leaders and Entrepreneurship | Baker Library

Revolution: Food Deserts This video segment from Penn State Public Broadcasting’s Geospatial Revolution describes one Philadelphia community’s successful efforts to use GIS technology to identify and solve... View Details

December 2017
Case

Mondelēz International

By: David Bell, Kerry Herman and Amram Migdal

Mondelēz International is a packaged foods company competing primarily in “snacks” around the globe. The case describes how and why the Kraft Inc. CEO, and later Mondelēz CEO, Irene Rosenfeld, created Mondelēz and how she positioned it as a growth company at a time... View Details

Keywords: Agribusiness; Food; Growth and Development Strategy; Food and Beverage Industry; Europe; Asia; China; Latin America; Middle East

September 2024
Case

Eat App: Building and Monetizing an End-to-End Dining Experience Solution

By: Elie Ofek and Ahmed Dahawy

Founded in 2015 in Bahrain, Eat App was an up-and-coming player in the global restaurant management software business. In early 2024, having shifted to a product-led growth strategy, the company’s co-founders faced a host of decisions that could greatly impact their... View Details

Keywords: Price; Growth and Development Strategy; Product Marketing; Negotiation Deal; Internet and the Web; Value Creation; Profit; Revenue; Applications and Software; Product; Food and Beverage Industry; Food and Beverage Industry; Bahrain; United Arab Emirates; Abu Dhabi; Dubai

08 Aug 2017
First Look

First Look at Research and Ideas, August 8, 2017

trade and production for the Ministry of Agriculture, has won a WTO sugar decision for Brazil against the EU sugar policies. This case analyzes what this decision will mean to world food policies, especially... View Details

Keywords: Sean Silverthorne

14 Mar 2011
Research & Ideas

Water, Electricity, and Transportation: Preparing for the Population Boom

to predict rain and droughts.) “There is a huge public need here, which is potentially a great opportunity for business" —Rebecca M. Henderson "The next big revolution is going to have to happen in View Details

Keywords: by Carmen Nobel

07 Dec 1999
Research & Ideas

Henry Heinz and Brand Creation in the Late Nineteenth Century

products and brand. Standardized, branded condiments, the entrepreneur realized, would be affordable to large numbers of urban Americans. These goods would also be appealing. As cities expanded, fewer households had access to their own... View Details

Keywords: by Nancy F. Koehn

19 Sep 2017
First Look

First Look at New Research and Ideas, September 19

illustrate the process and power of market design through three examples: the design of medical residency matching programs, a scrip system to allocate food donations to food... View Details

Keywords: Sean Silverthorne

10 Mar 2015
Research & Ideas

The Surprising Winners and Losers in the Retail Revolution

provides a wide array of in-aisle treats and accessories to drive impulse purchases. At the same time, they've maintained a strategy of exclusivity with pet food so that they are not stocking all of the same... View Details

Keywords: by Sean Silverthorne; Retail

01 Apr 1998
News

Microfinance's Big Payoff: Michael Chu and ACCION International

economy and brings food to the table through microenterprise - selling oranges, repairing shoes, making utensils out of scrap metal. We provide access to credit that those people can't otherwise get. Over... View Details

November 2002 (Revised January 2004)
Case

Gary Rodkin At Pepsi-Cola North America (B) (Abridged)

By: David A. Thomas, Gina Carioggia and Ayesha Kanji

After assuming the position of CEO of Pepsi-Cola North America (PCNA), Gary Rodkin faces organizational problems within PCNA and external friction between PCNA and its largest bottler, the Pepsi Bottling Group. In addition to the challenge of organizational alignment,... View Details

Keywords: Restructuring; Leadership; Brands and Branding; Problems and Challenges; Situation or Environment; Conflict Management; Alignment; Food and Beverage Industry; North America

April 2003
Teaching Note

Achieving Customer Satisfaction at Pizza Hut (TN) (A) and (B)

By: V.G. Narayanan

Teaching Note for (2-101-006) and (2-101-042). View Details

Keywords: Food and Beverage Industry; Food and Beverage Industry

November 2008 (Revised March 2018)
Case

Transformation of COFCO in a Changing Environment

By: Ray A. Goldberg and Kefei Yang

China's COFCO, the country's leading edible oil and food importer and exporter and its largest food manufacturer, had in its 50-plus years of operation undergone four stages of transformation and was about to embark on a fifth. The global agriculture system was... View Details

Keywords: Food; Leadership; Change Management; Transformation; Globalization; Organizational Change and Adaptation; Food and Beverage Industry; China

Teaching Interest

Overview

By: Geoffrey G. Jones

I currently teach the history of global entrepreneurship over the last 200 years. The 28-session course called Entrepreneurship and Global Capitalism has become one of the most popular second year electives in the MBA program at the Harvard Business School. The cases,... View Details

March 2012 (Revised July 2018)
Case

V-Cola: General Instructions

By: Ian Larkin and Hal Movius

V-Cola is a six-party exercise that simulates a negotiation between a boutique advertising agency and a beverage company that is launching a new product. Each of the six parties has different incentives and information, which leads to a complex, realistic simulation... View Details

Keywords: Negotiation Process; Contracts; Information; Motivation and Incentives; Food and Beverage Industry; Food and Beverage Industry