fashion - Publications - Faculty & Research

01 Mar 2013
News

Opening the Door

male counterparts were well-intentioned but unfamiliar with women as colleagues. In those early days, they were comfortable commenting on my hairstyle—some of them actually gave me fashion advice!—but few of them knew how to interact with... View Details

Keywords: Deborah Blagg; Colleges, Universities, and Professional Schools; Educational Services; Social Assistance; Health, Social Assistance; Management

2024
Book

The Everything Token: How NFTs and Web3 Will Transform the Way We Buy, Sell, and Create

By: Steve Kaczynski and Scott Duke Kominers

We demystify the coming digital revolution, showing how NFTs will transform our online and offline interactions.

NFTs aren’t just pictures on the internet, or a fad that has come and gone. Rather, they’re a new technology for creating digital assets and... View Details

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16 Nov 2009
Research & Ideas

The Times Captures History of American Business

larger forces that, taken together, have helped fashion business and society today. Overarching themes of her book tackle the corporation writ large, the changing nature of work, and defining moments in technology. What can business... View Details

Keywords: by Martha Lagace; Journalism & News

16 Dec 2002
Research & Ideas

Mentoring—Using the Voice of Experience

the recognition that no matter how much technology we have, how many PowerPoint slides we have, how many knowledge management systems we have, the fact of the matter is that people learn from experience. Simulation probably helps, but trying to transfer knowledge and... View Details

Keywords: by Sean Silverthorne

Teaching Interest

Overview

The Business of Aesthetics is a new course for second-year students who are considering careers in sectors and companies whose long-term financial value is built on their ability to deliver aesthetic value. Such companies are rewarded not only for eliciting a high... View Details

Keywords: Aesthetics; Luxury Goods; Retail; Consumer Goods; Design; Creativity; Consumer Behavior; Brand Building; Experience Goods; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry

23 Jul 2013
First Look

First Look: July 23

30-year customer of Filene's Basement, a retailer offering fashion goods at discounted prices, who was eventually fired by the firm. The case traces how company actions taken in the name of customer relationship management (CRM)... View Details

Keywords: Anna Secino

12 Feb 2019
First Look

New Research and Ideas, February 12, 2019

more products. We test and confirm these predictions in a series of field experiments conducted with a dominant online fashion and apparel retailer. Furthermore, using information in historical transaction data about each consumer, we... View Details

Keywords: Dina Gerdeman

19 Apr 2011
First Look

First Look: April 19

shares. Officers of the company are considering how to fashion a transaction that will end the family's control and win the approval of both classes of shareholders. The Magna (A) case asks the students to weigh the costs and benefits of... View Details

Keywords: Sean Silverthorne

12 May 2009
First Look

First Look: May 12, 2009

implementation of radical routines and resource configuration. Structural arrangements, pre-set change routines, and existing decisional priorities are insufficient to fashion relevant capabilities into new core activities. Ad-hoc problem... View Details

Keywords: Martha Lagace

February 22, 2023
Article

How to Seed Organic Marketing in a Video-First World

By: Ayelet Israeli, Leonard A. Schlesinger and Matt Higgins

Early direct-to-consumer (DTC) companies relied on plentiful capital and low-cost digital marketing to power growth. But as this sector has matured, capital is more constrained, social media is more cluttered, and customer acquisition costs are rising. DTC companies... View Details

Keywords: Online Business; Ecommerce; E-commerce; E-Commerce Strategy; Omnichannel Retail; Omnichannel Retailing; Influencer Marketing; Consumer; Organic Growth; Video Advertising; Promotion; Celebrities; Online Advertising; Online Channel; Online Communities; Online Community; Go To Market Strategy; Platform; Media; Media Content; Digital; Digital Culture; Digital Influencers; Direct To Consumer Marketing; Direct-to-consumer; Innovation ＆ Entrepreneurship; Innovation; Sales; Digital Platforms; Digital Marketing; Digital Strategy; Consumer Behavior; Internet and the Web; Advertising; Business Model; Growth Management; Marketing; Marketing Strategy; Marketing Channels; Marketing Communications; Communication Strategy; Innovation Strategy; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; United States; North America

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05 Aug 2008
First Look

First Look: August 5, 2008

Yet, why do gray zones persist and why are they unlikely to disappear? In Moral Gray Zones, Michel Anteby shows how these spaces function as regulating mechanisms within workplaces, fashioning workers' identity and self-esteem while... View Details

Keywords: Martha Lagace

08 Jul 2008
First Look

First Look: July 8, 2008

unprecedented expansion of higher education and, in the most recent time, efforts at reform and restructuring. Harvard has overhauled its undergraduate curriculum in a comprehensive fashion for the first time in 30 years. European... View Details

Keywords: Martha Lagace

10 Dec 2014
News

Front-Row Seat

where new ideas and unexpected strategies are the secret weapons that can lift one company over another. “Digital media is entirely about talented and creative people working in a hyper-col-laborative fashion to produce compelling... View Details

Keywords: Julia Hanna; digital media; Corporate, Subsidiary, and Regional Managing Offices; Management

12 Mar 2006
Research & Ideas

Global Poverty Needs a Global Answer

fulfillment of community needs. (Of course, Friedman's formulation leaves the manager with two problems: the sum of consumer desires does not necessarily equal community need, and many—perhaps most—governments to not define or fulfill community needs in a View Details

Keywords: by Cynthia Churchwell

21 Feb 2017
First Look

First Look at New Research: February 21

Facebook ads to sales and account management. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/817056-PDF-ENG Harvard Business School Case 416-020 Macy's Reinvents Its Millennial Business Molly Langenstein, Macy’s executive vice president for View Details

Keywords: Carmen Nobel

02 Oct 2018
First Look

New Research and Ideas, October 2, 2018

shopping environment. We build a demand model in which consumers choose how to allocate their spending over different product categories to maximize their direct utility under contingent free shipping. We estimate model parameters using transaction data from a pure... View Details

Keywords: Dina Gerdeman

10 Mar 2015
News

Women in Tech: Breaking the Digital Ceiling

fashion e-commerce company, Peach. It’s also a challenge to an industry where a company’s potential is often predicted based on its similarity to other successful ventures, most often led by CEOs who look a whole lot like Mark Zuckerberg.... View Details

Keywords: April White

May 25, 2016
Comment

How Consumers and Businesses are Reshaping Public Health

By: John A. Quelch

Healthcare and education are two issues in which citizens around the world, rich and poor, are passionately interested. It has long been appreciated that the way that a society treats its youngest and oldest members says much about its moral maturity. Economic... View Details

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19 Nov 2007
Lessons from the Classroom

Teaching The Moral Leader

25-year business career that included 10 years in fashion retailing; 12 years in mutual fund and brokerage financial services; serving as a director on nonprofit and corporate boards; and chairing the Better Business Bureau here in... View Details

Keywords: by Sarah Jane Gilbert; Education

Teaching Interest

Overview

By: Geoffrey G. Jones

I currently teach the history of global entrepreneurship over the last 200 years. The 28-session course called Entrepreneurship and Global Capitalism has become one of the most popular second year electives in the MBA program at the Harvard Business School. The cases,... View Details

Publications

Publications

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Opening the Door

The Everything Token: How NFTs and Web3 Will Transform the Way We Buy, Sell, and Create

The Times Captures History of American Business

Mentoring—Using the Voice of Experience

Overview

First Look: July 23

New Research and Ideas, February 12, 2019

First Look: April 19

First Look: May 12, 2009

How to Seed Organic Marketing in a Video-First World

First Look: August 5, 2008

First Look: July 8, 2008

Front-Row Seat

Global Poverty Needs a Global Answer

First Look at New Research: February 21

New Research and Ideas, October 2, 2018

Women in Tech: Breaking the Digital Ceiling

How Consumers and Businesses are Reshaping Public Health

Teaching The Moral Leader

Overview