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Show Results For
- All HBS Web
(3,831)
- People (15)
- News (852)
- Research (2,117)
- Events (8)
- Multimedia (71)
- Faculty Publications (1,497)
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- 01 Sep 2011
- News
The City Solution
small percent more is being built brand new). Moreover, the world’s dominant habitation pattern still consists of poor people in emerging nations flocking to urban areas to seek work. Typically, these migrants end up in illegal and... View Details
- 01 Jun 2014
- News
Screen Saver
not what Starbucks' brand is all about. It had to be the right fit. He helped us figure that out." Over their four-plus years of working together, Beeninga kept a notebook of Lopez's more memorable comments. For a Christmas gift one year,... View Details
- 01 Dec 2019
- News
The Race Against Resistance
ensuring], for example, fewer days in the hospital.” Triola echoes this argument. “Without any economic data to justify the use of premium-priced treatments over cheaper generics, how are you going to make the case that a hospital system should spend dollars on a View Details
Keywords: Lisa Scanlon Mogolov
- 01 Dec 2016
- News
Case Study: Sweat the Technique
completely different product design (electronics), manufacturing process, and software. Consider setting up a different brand or structure to go after this opportunity. —Mark Gallion (MBA 1989) Got a case? To take part in a future “Case... View Details
Keywords: Dan Morrell
- 01 Dec 2001
- News
A Close-Up Look at the Men behind the Empire
immigrant who shrewdly spotted an opportunity in the nascent steel industry and became one of the richest men in his adopted country. Carnegie's era also saw an unprecedented explosion of branded consumer goods, among them Ivory Soap,... View Details
- 01 Jun 2025
- News
Keeping the Faith
It has been said that the note of a Tibetan singing bowl is the sound of inner peace. That’s not something you might expect to hear in the MBA classroom. But it rings through Hawes Hall at the beginning of each session of The Spiritual Lives of Leaders, a second-year... View Details
- 01 Mar 2010
- News
Sole Mates
position. The job has taken me to some forty countries around the world, usually accompanying the prime minister on official visits while presenting the investment opportunities in the country, or meeting directly with potential investors. Invest Macedonia’s role... View Details
- 04 Aug 2020
- News
How Business Can Advance Racial Equity
impact coming from? Lisa Lewin: First, I think what we have seen from consumers has been incredible. Their increasing commitment to spending money on companies and brands aligned with their values has been an incredible, catalyzing force... View Details
- 01 Dec 1999
- News
A Class Act
both. William D. Washburn (MBA '34) February 1961 Heard from Pete Foster, who continues to operate very successfully as a brand man for Procter & Gamble's Germasetic Dreft Soap - which is especially for diapers. His wife reports adequate... View Details
Keywords: Nancy O. Perry
- 01 Jun 2017
- News
Supercharged
who intends to focus on the Chinese market at first, has every intention of eventually coming to the United States. Chinese penetration of foreign markets could take a variety of forms. But Ford’s Jeff Jones (MBA 2007), who oversees the Lincoln View Details
- 01 Mar 2017
- News
Alumni and Faculty Books for March 2017
not photoshopped to perfection but are flawed, vulnerable, and in-your-face. This total transparency generates a level of authenticity and intimacy with audiences that traditional marketing tactics cannot match. He also discusses the people, products, and View Details
- 19 Mar 2015
- News
Walter Salmon Remembered
for, back into sole stewardship of a brand new 2nd year MBA course in Channels of Distribution at HBS, heavily over-subscribed (DANGER, DANGER) while consulting for Coca Cola and finishing my PhD thesis on the side. It should perhaps be... View Details
- 01 Jun 2011
- News
Downtime
Assassinations, Aravind Adiga because I loved his Booker Prize–winning debut novel, The White Tiger. The Soul of Leadership, Deepak Chopra because he spoke about it when I was interviewing him for a case on the branding of yoga. Let My... View Details
- 01 Dec 2013
- News
14 for '14
author detailing his current four-year journey through all 54 African countries at Africa54.com "Consumers will acquire a greater appreciation of targeted, personal marketing. A growing number of advertisers will embrace online marketing technologies and deliver... View Details
- 06 Dec 2018
- News
Cold Call Horror Stories
might’ve been something like Competition and Strategy, and it was kind of an open session where the case was on branding, and this company was actually trying to brand lobsters. And I guess for a while they were pretty successful—they had... View Details
- 01 Sep 2017
- News
The Biggest Industry You’ve Never Heard Of
around the country to vie for the title of Space Invaders national champion. Thousands had played the video game, released that year in the United States by Warner brand Atari, in regional tournaments in the months leading up to the... View Details
- 01 Jun 2020
- News
Keeping the Beat
beat the real thing. Nothing can beat the real thing. But I will say this when I open up my Instagram Live and I’m doing either a takeover, which is when a brand has asked me to perform and engage their audience via their Instagram. That... View Details
- 28 Mar 2019
- News
California Alumni Explore Role of Capitalism in Addressing Climate Change
opened the retreat with his vision of “A World Without Roads.” Then branding expert and author of The Kim Kardashian Principle, Jeetendr Sehdev (MBA 2001) talked about “Reaching Generation Alpha” with his “six steps to make your ideas... View Details
Keywords: Margie Kelley
- 01 Mar 2017
- News
Case Study: Moment in the Sun
brand as it marches into other segments. I recommend that Ario delay entry into other markets. It should first define a segment, build strong enthusiasts, and then branch out. Just as Under Armour has coined or leveraged the term... View Details
Keywords: Dan Morrell
- 01 Jun 2016
- News
Case Study: On the Table
infrastructure may be an unexpected burden, but it represents a strong opportunity to build entry barriers for future competitors. This is the story of Sabritas (Frito-Lay Mexico), Bimbo, and other power brands and billion-dollar firms in... View Details