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  • August 2019
  • Teaching Note

Back to the Roots

By: Elizabeth A. Keenan and Leslie K. John
Email mking@hbs.edu for a courtesy copy.

This Teaching Note explains the theory of the case and teaching plan for the case: Back to the Roots HBS case No. 518-073. Back to the Roots (BTTR) is a start-up with a... View Details
Keywords: Organic Food; Startup; Crowdfunding; Sustainability; Transparency; Entrepreneurship; Product Development; Product Marketing; Growth and Development Strategy; Decision Making; Food; Food and Beverage Industry
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Keenan, Elizabeth A., and Leslie K. John. "Back to the Roots." Harvard Business School Teaching Note 520-028, August 2019. (Email mking@hbs.edu for a courtesy copy.)
  • January 2019
  • Case

Understanding the Brand Equity of Nestlé Crunch Bar: A Market Research Case

By: Jill Avery and Gerald Zaltman
In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the terms of the Nestlé acquisition, each of the purchased... View Details
Keywords: Brand Equity; Marketing; Market Research; Qualitative Research; Marketing Communication; Customer Satisfaction; Brands and Branding; Consumer Behavior; Marketing Communications; Marketing Strategy; Food and Beverage Industry; United States; North America; Italy
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Avery, Jill, and Gerald Zaltman. "Understanding the Brand Equity of Nestlé Crunch Bar: A Market Research Case." Harvard Business School Case 519-061, January 2019.
  • January 2018
  • Case

Ak Gıda: IPO or Strategic Sale

By: Suraj Srinivasan and Eren Kuzucu
In 2015, Yıldiz Holding, one of the world’s largest producer of confections, biscuits and crackers, was at the end of its divestiture process from Ak Gida, one of the leading dairy companies in Turkey. The company had adopted a dual track process, pursuing an initial... View Details
Keywords: Valuation; Private Sector; For-Profit Firms; Business Model; Business Strategy; Competitive Advantage; Growth and Development Strategy; Value Creation; Decision Making; Growth Management; Mergers and Acquisitions; Initial Public Offering; Business Conglomerates; Business Exit or Shutdown; Family Business; Joint Ventures; Food and Beverage Industry; Turkey
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Srinivasan, Suraj, and Eren Kuzucu. "Ak Gıda: IPO or Strategic Sale." Harvard Business School Case 118-036, January 2018.
  • December 2017
  • Case

Mondelēz International

By: David Bell, Kerry Herman and Amram Migdal
Mondelēz International is a packaged foods company competing primarily in “snacks” around the globe. The case describes how and why the Kraft Inc. CEO, and later Mondelēz CEO, Irene Rosenfeld, created Mondelēz and how she positioned it as a growth company at a time... View Details
Keywords: Agribusiness; Food; Growth and Development Strategy; Food and Beverage Industry; Europe; Asia; China; Latin America; Middle East
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Bell, David, Kerry Herman, and Amram Migdal. "Mondelēz International." Harvard Business School Case 518-051, December 2017.
  • December 2017
  • Teaching Note

Yemeksepeti: Growing and Expanding the Business Model through Data

By: William R. Kerr and Alexis Brownell
Teaching Note for HBS No. 817-095. View Details
Keywords: Turkey; Internet; Online Ordering; Restaurants; Big Data; Entrepreneurship; Analytics and Data Science; Internet and the Web; Growth and Development Strategy; Food and Beverage Industry; Turkey
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Kerr, William R., and Alexis Brownell. "Yemeksepeti: Growing and Expanding the Business Model through Data." Harvard Business School Teaching Note 818-076, December 2017.
  • November 2017 (Revised November 2021)
  • Case

Irene Rosenfeld at Mondelēz International: Crafting a Corporate Strategy

By: Raffaella Sadun, David J. Collis, Amram Migdal and Kerry Herman
The case focuses on Irene Rosenfeld’s tenure as CEO of the global snack food company Mondelēz International. Beginning in 2006, she had led the company through many acquisitions, including France’s LU Biscuit and British confectionery company Cadbury, before, in 2012,... View Details
Keywords: Snack Food; Snack; Global Snacking; Packaged Food; Consumer Packaged; Kraft Foods; Kraft; Agribusiness; Change; Change Management; Corporate Strategy; Transformation; Geography; Geographic Scope; Global Strategy; Leadership; Leadership Style; Leading Change; Management; Business or Company Management; Growth and Development Strategy; Management Style; Marketing; Brands and Branding; Demand and Consumers; Consumer Behavior; Organizational Change and Adaptation; Planning; Strategic Planning; Strategy; Food and Beverage Industry; Illinois
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Sadun, Raffaella, David J. Collis, Amram Migdal, and Kerry Herman. "Irene Rosenfeld at Mondelēz International: Crafting a Corporate Strategy." Harvard Business School Case 718-403, November 2017. (Revised November 2021.)
  • March 1998
  • Teaching Note

Roy Rogers Restaurants TN

By: Krishna G. Palepu and Kenneth A. Merchant
Teaching Note for (9-189-100). View Details
Keywords: Food and Beverage Industry
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Palepu, Krishna G., and Kenneth A. Merchant. "Roy Rogers Restaurants TN." Harvard Business School Teaching Note 198-105, March 1998.
  • September 1997 (Revised August 1999)
  • Case

Boston Chicken, Inc.

By: Paul M. Healy
This case examines Boston Chicken's franchise strategy for growing its innovative restaurant business, and the associated accounting reporting issues that arise. View Details
Keywords: Financial Reporting; Franchise Ownership; Financial Strategy; Business Strategy; Food and Beverage Industry
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Healy, Paul M. "Boston Chicken, Inc." Harvard Business School Case 198-032, September 1997. (Revised August 1999.)
  • December 2016 (Revised March 2017)
  • Case

Beingmate

By: David E. Bell, Juan Ma and Natalie Kindred
Founded in 2002, Hangzhou, China–based Beingmate was a major producer of infant formula and related products in the high-demand Chinese market. After an infamous 2008 food safety episode in China, in which toxic infant formula sickened thousands of babies and led to... View Details
Keywords: Marketing Strategy; Competitive Strategy; Partners and Partnerships; Food and Beverage Industry; China
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Bell, David E., Juan Ma, and Natalie Kindred. "Beingmate." Harvard Business School Case 517-050, December 2016. (Revised March 2017.)
  • 9 Dec 2011 - 10 Dec 2011
  • Conference Presentation

Taste Contested: The Construction of American Wine Culture, 1967-1976

By: Ai Hisano
This paper examines the role of taste in American consumer society by analyzing how wine came to symbolize sophistication during the 1960s and 1970s. View Details
Keywords: Consumer Behavior; Attitudes; Food and Beverage Industry; United States
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Hisano, Ai. "Taste Contested: The Construction of American Wine Culture, 1967-1976." Paper presented at the International Conference on Food Studies, Food Studies Knowledge Community, Las Vegas, NV, December 9–10, 2011.
  • April 1996 (Revised June 2000)
  • Case

Boston Beer Company, Inc., The

Capital markets may have overcapitalized the craft brewing industry during a flurry of new IPOs. In the context of this "hot" IPO market each individual company's valuation may seem reasonable. However, after careful analysis of each company's financial statement and... View Details
Keywords: Initial Public Offering; Analysis; Valuation; Industry Growth; Food and Beverage Industry; Boston
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Hutton, Amy P., and Christopher Charron. "Boston Beer Company, Inc., The." Harvard Business School Case 196-138, April 1996. (Revised June 2000.)
  • August 2015 (Revised October 2015)
  • Case

Clover Food Lab: Building Out the Team

By: Shikhar Ghosh, Christopher Payton and Ali Huberlie
Keywords: Hiring; Firing; Foodservice Industry; Business Startups; Selection and Staffing; Resignation and Termination; Food; Food and Beverage Industry; Boston
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Ghosh, Shikhar, Christopher Payton, and Ali Huberlie. "Clover Food Lab: Building Out the Team." Harvard Business School Case 816-042, August 2015. (Revised October 2015.)
  • April 2015
  • Teaching Note

The Board of Directors at Market Basket

By: Jay Lorsch and Emily McTague
Teaching Note for the Board of Directors at Market Basket Case. View Details
Keywords: Board; Board Of Directors; Corporate Governance; Governing and Advisory Boards; Food and Beverage Industry; North America
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Lorsch, Jay, and Emily McTague. "The Board of Directors at Market Basket." Harvard Business School Teaching Note 415-074, April 2015.
  • February 2015 (Revised April 2015)
  • Case

The Board of Directors at Market Basket

By: Jay W. Lorsch and Emily McTague
The firing of Market Basket CEO Arthur T. Demoulas by his cousin, Arthur S. Demoulas, and directors affiliated with him set off employee protests throughout the grocery store chain. Industry specialists estimated that Market Basket was losing close to ten million... View Details
Keywords: Organizational Behavior; Shareholder Votes; Board Of Directors; Board Dynamics; Board Decisions; Boards; Grocery; Organizational Culture; Organizational Structure; Business and Shareholder Relations; Corporate Governance; Food and Beverage Industry; New England
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Lorsch, Jay W., and Emily McTague. "The Board of Directors at Market Basket." Harvard Business School Case 415-044, February 2015. (Revised April 2015.)
  • December 2014
  • Case

HN Agri Serve: Growing Prosperity

By: Jose B. Alvarez, Anjali Raina and Rachna Chawla
In 2014, Khuram Mir, CEO of HN Agri Serve, an innovative apple orchard company in the Kashmir region of Northern India, wonders about the best growth strategy for his company. View Details
Keywords: Entrepreneurship In Emerging Markets; India; Agribusiness; Entrepreneurship; Food and Beverage Industry; India
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Alvarez, Jose B., Anjali Raina, and Rachna Chawla. "HN Agri Serve: Growing Prosperity." Harvard Business School Case 515-006, December 2014.
  • April 1995 (Revised April 1995)
  • Case

Pillsbury: Customer Driven Reengineering

By: Robert S. Kaplan
Pillsbury is transforming itself from an integrated producer of flour and bakery products to a value-added supplier of premium branded products. After initial successes applying activity-based costing to manufacturing operations, two senior executives decide to... View Details
Keywords: Organizational Change and Adaptation; Production; Cost Management; Activity Based Costing and Management; Customer Value and Value Chain; Food and Beverage Industry
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Kaplan, Robert S. "Pillsbury: Customer Driven Reengineering." Harvard Business School Case 195-144, April 1995. (Revised April 1995.)
  • December 2013
  • Teaching Note

Coffee Wars in India: Café Coffee Day Takes On the Global Brands

By: David B. Yoffie
Keywords: Coffee; Competition; Brands and Branding; Food and Beverage Industry; India
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Yoffie, David B. "Coffee Wars in India: Café Coffee Day Takes On the Global Brands." Harvard Business School Teaching Note 714-449, December 2013.
  • July 1994 (Revised December 1994)
  • Teaching Note

Frito-Lay, Inc.: A Strategic Transition (1987-1989) TN

By: Lynda M. Applegate
Teaching Note for (9-194-108). View Details
Keywords: Strategy; Transition; Food and Beverage Industry
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Applegate, Lynda M. "Frito-Lay, Inc.: A Strategic Transition (1987-1989) TN." Harvard Business School Teaching Note 195-015, July 1994. (Revised December 1994.)
  • April 1994 (Revised October 2002)
  • Case

Frito-Lay, Inc.: A Strategic Transition 1980-1986

By: Lynda M. Applegate
Describes the environmental, organizational, and information technology context in the late 1970s that led to the development of the initial vision for change and the actions taken to implement that vision. The case ends with the abrupt departure of the CEO as profits... View Details
Keywords: Transition; Organizational Change and Adaptation; Information Technology; Management Succession; Management Teams; Business Strategy; Food and Beverage Industry
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Applegate, Lynda M. "Frito-Lay, Inc.: A Strategic Transition 1980-1986." Harvard Business School Case 194-107, April 1994. (Revised October 2002.)
  • June 1994 (Revised October 2001)
  • Case

Mrs. Fields, Inc. (1988-1992)

By: Lynda M. Applegate, Keri O. Pearlson and Randi Wade Purchia
Continues the story of Mrs. Fields Cookies. Explores the new challenges the company faced managing its geographic growth and its expansion of products and markets through combination stores. Details the decision of Debbi and Randy Fields to delegate management... View Details
Keywords: Organizational Change and Adaptation; Expansion; Growth Management; Organizational Structure; Globalization; Information Management; Food and Beverage Industry
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Applegate, Lynda M., Keri O. Pearlson, and Randi Wade Purchia. "Mrs. Fields, Inc. (1988-1992)." Harvard Business School Case 194-065, June 1994. (Revised October 2001.)
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