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  • All HBS Web  (2,269)
    • News  (744)
    • Research  (1,387)
    • Events  (8)
    • Multimedia  (5)
  • Faculty Publications  (618)
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  • 12 Dec 2017
  • First Look

New Research and Ideas, December 12, 2017

Organizational Behavior The Energizing Nature of Work Engagement: Toward a New Need-Based Theory of Work Motivation By: Green, Paul, Eli Finkel, Grainne Fitzsimons, and Francesca Gino Abstract—We present theory suggesting that experiences... View Details
Keywords: Sean Silverthorne
  • September 1974 (Revised April 1975)
  • Case

Ocean Spray Cranberries, Inc. (B)

A consumer attitude survey involving more than 1,000 cranberry users has been conducted. Multivariate statistical procedures including factor analysis, cluster analysis and multiple discriminant analysis have been employed to suggest four attitude segments in the... View Details
Keywords: Surveys; Product Positioning; Mathematical Methods; Consumer Behavior; Agriculture and Agribusiness Industry; Food and Beverage Industry
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DeBruicker, F., and Jan-Erik Modig. "Ocean Spray Cranberries, Inc. (B)." Harvard Business School Case 575-040, September 1974. (Revised April 1975.)
  • 18 Jul 2023
  • News

The First Five Years: Brooke Biederman (MBA 2019)

work in watches. Next, Discovery, a South African health care company, incentivizes healthy behavioral change that leads to fewer claims and lower premiums for customers as the company's cost to serve them... View Details
Keywords: Robert Bochnak
  • 24 Oct 2016
  • Research & Ideas

Bernie Madoff Explains Himself

between right and wrong is not sufficient to avoid falling into the behavioral traps people can face when under pressure to succeed. Answering a single question, Madoff exhibits several all-too-familiar cognitive biases, psychological... View Details
Keywords: by Carmen Nobel; Financial Services
  • Web

Business History - Faculty & Research

Perspective By: Ann-Kristin Bergquist and Geoffrey Jones 2024 | Working Paper | Faculty Research Private regulatory systems, including voluntary efforts by firms to restrain their own behavior are the primary form of global climate View Details
  • Article

Beyond Good Intentions: Prompting People to Make Plans Improves Follow-through on Important Tasks

By: Todd Rogers, Katherine L Milkman, Leslie K. John and Michael I. Norton
Many intend to stay fit but fail to exercise or eat healthfully; students intend to earn good grades but study too little; citizens intend to vote but fail to turnout. How can policymakers help people follow through on intentions like these? Plan-making, a tool that... View Details
Keywords: Behavior; Success; Planning
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Rogers, Todd, Katherine L Milkman, Leslie K. John, and Michael I. Norton. "Beyond Good Intentions: Prompting People to Make Plans Improves Follow-through on Important Tasks." Behavioral Science & Policy 1, no. 2 (December 2015): 33–41.
  • 30 Nov 2016
  • HBS Seminar

Melissa Valentine and Michael Bernstein, Stanford University

  • 31 Aug 2015
  • Research & Ideas

How Ben Franklin’s ‘Way to Wealth’ Introduced American Capitalism to the World

of wisdom and many others were made famous by Benjamin Franklin in his 1758 essay known as The Way to Wealth, first published as a sermon delivered by “Father Abraham” in Poor Richard’s Almanack. “I’m interested in how ideas reflect but also View Details
Keywords: by Julia Hanna
  • Article

Inviting Consumers to Downsize Fast-Food Portions Significantly Reduces Calorie Consumption

By: Janet Schwartz, Jason Riis, Brian Elbel and Dan Ariely
Policies that mandate calorie labeling in fast-food and chain restaurants have had little or no observable impact on calorie consumption to date. In three field experiments, we tested an alternative approach: activating consumers' self-control by having servers ask... View Details
Keywords: Food; Labels; Consumer Behavior; Interpersonal Communication; Motivation and Incentives; Health Industry; Food and Beverage Industry
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Schwartz, Janet, Jason Riis, Brian Elbel, and Dan Ariely. "Inviting Consumers to Downsize Fast-Food Portions Significantly Reduces Calorie Consumption." Health Affairs 31, no. 2 (February 2012): 2399–2407.
  • Web

About - Race, Gender & Equity

Review. Professor Ely is presently conducting research on organizational culture change aimed at reducing workplace inequality, strategies for women leaders to navigate gender stereotypes, and HBS alumni career and life decisions. She is... View Details
  • 07 Jul 2008
  • Research & Ideas

Innovation Corrupted: How Managers Can Avoid Another Enron

building on intense lobbying to encourage further domestic deregulation and limit federal oversight of the energy industry, Skilling encouraged Enron executives to exploit to the hilt recent Securities and Exchange Commission rule changes... View Details
Keywords: by Martha Lagace; Energy; Utilities
  • January 2022
  • Article

Rational Habit Formation: Experimental Evidence from Handwashing in India

By: Reshmaan Hussam, Atonu Rabbani, Giovanni Reggiani and Natalia Rigol
We test the predictions of the rational addiction model, reconceptualized as rational habit formation, in the context of handwashing in rural India. To track handwashing, we design soap dispensers with timed sensors. We test for rational habit formation by informing... View Details
Keywords: Handwashing; Habit; Monitoring; Behavior; Health; Motivation and Incentives
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Hussam, Reshmaan, Atonu Rabbani, Giovanni Reggiani, and Natalia Rigol. "Rational Habit Formation: Experimental Evidence from Handwashing in India." American Economic Journal: Applied Economics 14, no. 1 (January 2022): 1–41. (Lead Article.)
  • Web

Profiles - MBA

environment genuinely changed the trajectory of my life — I realized the difference between doing work and meaningful work. Since then, I have tried to infuse that focus on meaning into all that I do, and I can't wait to push the limits... View Details
  • 18 May 2020
  • News

Prepping for an Interview?

  • October 2013 (Revised January 2016)
  • Case

J.C. Penney's 'Fair and Square' Strategy (Abridged)

By: Elie Ofek and Jill Avery
As he gets ready to release 2nd quarter 2012 results, Ron Johnson, the new CEO of department store J.C. Penney, is reconsidering the dramatic changes he initiated for the business model and brand image of his company. A new pricing scheme he put in place in February,... View Details
Keywords: Business Model; Change Management; Marketing Strategy; Price; Consumer Behavior; Decision Making; Management Teams; Brands and Branding; Retail Industry; United States
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Ofek, Elie, and Jill Avery. "J.C. Penney's 'Fair and Square' Strategy (Abridged)." Harvard Business School Case 514-063, October 2013. (Revised January 2016.)
  • 23 Jan 2023
  • Research & Ideas

After High-Profile Failures, Can Investors Still Trust Credit Ratings?

that the agencies assigned more experienced and highly educated analysts to evaluate debt issues with more inherent risk. How much has changed The results of the study indicate that credit rating agencies are more careful and... View Details
Keywords: by Ben Rand
  • 04 Apr 2011
  • HBS Case

Reinventing the National Geographic Society

changes what behaviors are valued in the system as they move from silos to collaboration. There is a people lever; you often have to change personnel. And there is an incentive... View Details
Keywords: by Sean Silverthorne; Publishing
  • 05 Sep 2017
  • First Look

First Look at New Research and Ideas, September 5, 2017

forthcoming Journal of Financial Economics The Effects of Media Slant on Firm Behavior By: Baloria, Vishal P., and Jonas Heese Abstract—The media can impose reputational costs on firms because of its important role as an information... View Details
Keywords: Sean Silverthorne
  • Web

Technology & Innovation - Faculty & Research

worst non-recipients. Our results suggest that while receiving the grant does bring an injection of funding that alleviates financing constraints, its core effect on the firm's innovative behavior is in fostering collaborations and... View Details
  • 01 Sep 2023
  • News

Solving for Z

With nearly 20 years of experience as a senior human resources executive, Matthew Breitfelder (MBA 2002) has seen a lot of change in the corporate talent space. But what’s happening now looks like a tectonic generational shift. From his... View Details
Keywords: Alexander Gelfand; Illustrations by Doug Chayka; Administration of Human Resource Programs; Government
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