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      • September 2000 (Revised February 2025)
      • Case

      Netflix (2000)

      By: E. Scott Mayfield
      The CEO of a successful Internet start-up must decide whether to delay the company's initial public offering following a significant decline in the NASDAQ market during the spring of 2000. The company's CFO is asked to reevaluate the company's projected cash flow needs... View Details
      Keywords: Business Model; Contracts; Initial Public Offering; Cash Flow; Service Delivery; Financial Strategy; Web Services Industry
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      Mayfield, E. Scott. "Netflix (2000)." Harvard Business School Case 201-037, September 2000. (Revised February 2025.)
      • September 2000
      • Teaching Note

      MarketSoft TN

      By: Joseph B. Lassiter III and John T. Gourville
      Teaching Note for (9-800-069). View Details
      Keywords: Groups and Teams; Internet and the Web; Product Launch; Distribution Channels; Partners and Partnerships; Growth and Development; Management Practices and Processes
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      Lassiter, Joseph B., III, and John T. Gourville. "MarketSoft TN." Harvard Business School Teaching Note 801-143, September 2000.
      • September 2000 (Revised November 2002)
      • Case

      Amazon.com: 1994-2000

      By: Lynda M. Applegate and Meredith Collura
      Enables a thorough analysis of Amazon.com and the company's value proposition, in terms of its business concept, digital business capabilities, and community and shareholder value. Examines the company's complex set of business models and web of business relationships,... View Details
      Keywords: Entrepreneurship; Asset Pricing; Capital; Financial Strategy; Technological Innovation; Business or Company Management; Growth and Development Strategy; Business Strategy; Competitive Strategy; Web Services Industry; Web Services Industry
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      Applegate, Lynda M., and Meredith Collura. "Amazon.com: 1994-2000." Harvard Business School Case 801-194, September 2000. (Revised November 2002.)
      • September 2000 (Revised June 2002)
      • Supplement

      Overview of E-Business Pricing Models

      By: Lynda M. Applegate, W. Earl Sasser and Kristin Kohler
      Supplements National Logistics Management. View Details
      Keywords: Internet and the Web; Price; Business Model; Information Technology Industry
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      Applegate, Lynda M., W. Earl Sasser, and Kristin Kohler. "Overview of E-Business Pricing Models." Harvard Business School Supplement 801-182, September 2000. (Revised June 2002.)
      • August 2000 (Revised September 2002)
      • Exercise

      Working with Your Shadow Partner in Analyzing IT Strategic Partnering

      By: Richard L. Nolan
      A team-based exercise allowing students to conduct a strategy analysis of the leading companies in the IT business. Involves searching on the web for both public information sources and company information sources. The teams work together to analyze the information and... View Details
      Keywords: Business Strategy; Information Technology; Information Technology Industry
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      Nolan, Richard L. "Working with Your Shadow Partner in Analyzing IT Strategic Partnering." Harvard Business School Exercise 301-003, August 2000. (Revised September 2002.)
      • August 2000 (Revised November 2001)
      • Case

      Edmunds.com (A)

      By: Stephen P. Bradley and Christina Akers
      Edmund's began in 1966 as a publisher of new and used vehicle guides and grew into one of the leading third-party automotive web sites of today. This case explores how Edmunds.com gained a competitive edge using strategic partnerships and alliances, as well as careful... View Details
      Keywords: Growth and Development Strategy; Business Strategy; Success; Product Positioning; Partners and Partnerships; Competitive Advantage; Auto Industry; Information Technology Industry
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      Bradley, Stephen P., and Christina Akers. "Edmunds.com (A)." Harvard Business School Case 701-025, August 2000. (Revised November 2001.)
      • August 2000 (Revised January 2001)
      • Background Note

      Reporting Income for Dot-Coms

      By: Paul M. Healy
      Dot-coms provide unique financial reporting situations. View Details
      Keywords: Financial Reporting; Capital; Revenue; Web Sites; Web Services Industry
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      Healy, Paul M. "Reporting Income for Dot-Coms." Harvard Business School Background Note 101-013, August 2000. (Revised January 2001.)
      • August 2000
      • Case

      Monster.com

      By: Jeffrey F. Rayport
      Jeff Taylor, founder and CEO of Monster.com, ponders how his online site, the leading career site on the web, can continue its dominance (60% share in 1999) and growth on the Internet. Monster.com had just launched a nationwide branding campaign on television and... View Details
      Keywords: Internet and the Web; Entrepreneurship; Brands and Branding; Service Industry
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      Rayport, Jeffrey F., and Dickson Louie. "Monster.com." Harvard Business School Case 801-145, August 2000.
      • August 2000 (Revised September 2000)
      • Case

      Extraprise

      By: Srikant M. Datar, Krishna G. Palepu and Sarah S. Khetani
      In the three years since it was founded, the Boston-based Internet strategy consulting firm, Extraprise, has changed its strategy three times. Jennifer Gabler, the CFO, considers what kinds of control systems she can put in place to ensure the company can continue to... View Details
      Keywords: Information Management; Management Analysis, Tools, and Techniques; Mathematical Methods; Information Technology; Outcome or Result; Business Growth and Maturation; Growth and Development Strategy; Web Services Industry; Web Services Industry; Boston
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      Datar, Srikant M., Krishna G. Palepu, and Sarah S. Khetani. "Extraprise." Harvard Business School Case 101-001, August 2000. (Revised September 2000.)
      • July 2000 (Revised October 2000)
      • Case

      Cisco Systems: Are You Ready? (A)

      By: James L. Heskett and John P. Morgridge
      An Internet service provider, INS, in which Cisco Systems has a minority ownership stake, receives an offer of $3.1 billion from Cisco's rival Lucent. Cisco's management has to decide whether to act on a request from INS management that Cisco make a counteroffer. The... View Details
      Keywords: Corporate Strategy; Management Analysis, Tools, and Techniques; Ownership Stake; Strategic Planning; Innovation and Management; Technology; Web Services Industry; Web Services Industry
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      Heskett, James L., and John P. Morgridge. "Cisco Systems: Are You Ready? (A)." Harvard Business School Case 901-002, July 2000. (Revised October 2000.)
      • July 2000 (Revised September 2001)
      • Teaching Note

      Cisco Systems: Are You Ready? (A) and (B) TN

      By: James L. Heskett
      Teaching Note for (9-901-002) and (9-901-003). View Details
      Keywords: Web Services Industry; Web Services Industry
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      Heskett, James L. "Cisco Systems: Are You Ready? (A) and (B) TN." Harvard Business School Teaching Note 901-004, July 2000. (Revised September 2001.)
      • July 2000
      • Case

      Cisco Systems: Are You Ready? (B)

      By: James L. Heskett and John P. Morgridge
      Supplements the (A) case. View Details
      Keywords: Web Services Industry; Web Services Industry
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      Heskett, James L., and John P. Morgridge. "Cisco Systems: Are You Ready? (B)." Harvard Business School Case 901-003, July 2000.
      • July 2000 (Revised August 2000)
      • Case

      AllHerb.com: Evolution of an E-tailer

      By: Teresa M. Amabile and Christina L. Darwall
      Serial entrepreneur Ken Hakuta, in the second year of his latest venture, reconsiders his original strategy of maintaining an independent, self-funded, self-led company. His Internet herbal remedy company, AllHerb.com, has already enjoyed considerable success with its... View Details
      Keywords: Entrepreneurship; Corporate Entrepreneurship; Technological Innovation; Business or Company Management; Goals and Objectives; Strategic Planning; Strategy; Competitive Strategy; Web Services Industry; Web Services Industry
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      Amabile, Teresa M., and Christina L. Darwall. "AllHerb.com: Evolution of an E-tailer." Harvard Business School Case 801-099, July 2000. (Revised August 2000.)
      • July 2000 (Revised October 2000)
      • Case

      Petstore.com

      By: Thomas R. Eisenmann
      Petstore.com is one of four contenders for leadership in the highly competitive online pet supply business. Petstore.com faces decisions regarding potential merger partners and how to brand its service within the website managed by its ultimate merger partner,... View Details
      Keywords: Competition; Internet and the Web; Mergers and Acquisitions; Partners and Partnerships; Internet and the Web; Brands and Branding; Marketing Strategy; Retail Industry
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      Eisenmann, Thomas R. "Petstore.com." Harvard Business School Case 801-044, July 2000. (Revised October 2000.)
      • 2000
      • Chapter

      Service Markets and the Internet

      By: J. A. Deighton
      Keywords: Internet and the Web; Service Operations; Market Design
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      Deighton, J. A. "Service Markets and the Internet." In Services Marketing: People, Technology, Strategy, edited by Christopher Lovelock. Upper Saddle River, NJ: Prentice Hall, 2000.
      • June 2000 (Revised September 2000)
      • Case

      Amazon.com: Exploiting the Value of Digital Business Infrastructure

      By: Lynda M. Applegate and Meredith Collura
      Enables a thorough analysis of Amazon.com and the company's value proposition, in terms of its business concept, digital business capabilities, and community and shareholder value. Examines the company's complex set of business models and web of business relationships,... View Details
      Keywords: Entrepreneurship; Asset Pricing; Capital; Financial Management; Technological Innovation; Business or Company Management; Growth and Development Strategy; Relationships; Competitive Strategy; Web Services Industry; Web Services Industry
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      Applegate, Lynda M., and Meredith Collura. "Amazon.com: Exploiting the Value of Digital Business Infrastructure." Harvard Business School Case 800-330, June 2000. (Revised September 2000.)
      • June 2000 (Revised June 2003)
      • Teaching Note

      Arrow Electronics, Inc. TN

      By: Das Narayandas
      Teaching Note for (9-598-022). View Details
      Keywords: Product Marketing; Sales; Business Subsidiaries; Internet and the Web; Distribution; Business Model; Decision Choices and Conditions; Problems and Challenges; Information Technology Industry; Semiconductor Industry
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      Narayandas, Das. "Arrow Electronics, Inc. TN." Harvard Business School Teaching Note 500-111, June 2000. (Revised June 2003.)
      • May 26, 2000
      • Article

      Web Self-Service Can Be Self-Defeating

      By: Frances X. Frei and Y. Moon
      Keywords: Internet and the Web
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      Frei, Frances X., and Y. Moon. "Web Self-Service Can Be Self-Defeating." American Banker (May 26, 2000).
      • May 2000 (Revised September 2000)
      • Exercise

      Tyrell Web Developers Inc. (A)

      By: Alan D. MacCormack and Andrew P. McAfee
      An integrated exercise culminating in a team project to design and develop a Web site for a fictitious company. Allows instructors to establish a technical baseline for students prior to starting the team project. Students are asked to develop a personal web site which... View Details
      Keywords: Web Sites; Software; Product Development; Design; Internet
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      MacCormack, Alan D., and Andrew P. McAfee. "Tyrell Web Developers Inc. (A)." Harvard Business School Exercise 600-025, May 2000. (Revised September 2000.)
      • May 2000
      • Exercise

      Tyrell Web Developers Inc. (B)

      By: Alan D. MacCormack and Andrew P. McAfee
      An integrated exercise culminating in a team project to design and develop a Web site for a fictitious company. Puts students in the position of designing a Web site for a demanding client (a local pizza company). Students are given a (purposefully) brief description... View Details
      Keywords: Web Sites; Software; Product Development; Design; Internet
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      MacCormack, Alan D., and Andrew P. McAfee. "Tyrell Web Developers Inc. (B)." Harvard Business School Exercise 600-026, May 2000.
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