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- All HBS Web (1,573)
- Faculty Publications (472)
- Portrait Project
Stephanie Parker
at the prison gate, rocking the crying baby to sleep, running the errands for the mother who hasn't the time. At times I may question myself and lack the ability to be brave and selfless. You'll find me choosing to serve, anyway. Make no mistake that you will find me.... View Details
- 19 Aug 2015
- Research & Ideas
Codeacademy’s Delicate Work of Adding Monetization Without Crushing Mission
users. Not only does it teach a skill set (coding) that is increasingly in demand in the job market, but its users are so loyal and engaged that they have provided the bulk of the learning content themselves at no cost. Codecademy's... View Details
- 01 Dec 2017
- News
Case Study: The Doctor Deficit
illustration by Pablo Amargo illustration by Pablo Amargo There is a doctor shortage in the United States, according to the Association of American Medical Colleges, which predicts that the deficit could increase to more than 90,000... View Details
Keywords: April White
- Portrait Project
Damir Ljuboja
surrounding snipers. The situation demanded action: I was suffering from pneumonia and dehydration, and the war was raging. That day, my hero carried me to recovery. Sixteen years later, I returned to Bosnia as an intern at Nakas General... View Details
- Fall 2011
- Article
A Brief Postwar History of U.S. Consumer Finance
By: Gunnar Trumbull and Peter Tufano
In this brief history of U.S. consumer finance since World War II, the sector is defined based on the functions delivered by firms in the form of payments, savings and investing, borrowing, managing risk, and providing advice. Evidence of major trends in consumption,... View Details
Keywords: Consumer Finance; Consumer Credit; U.s. History; Consumer Behavior; Personal Finance; Credit; Trends; History; United States
Trumbull, Gunnar, and Peter Tufano. "A Brief Postwar History of U.S. Consumer Finance." Business History Review 85, no. 3 (Fall 2011): 461–498.
- 22 Aug 2012
- Research & Ideas
Advertising: It’s Not ‘Mad Men’ Anymore
business. Historically, advertising agencies in the United States and Europe did not simultaneously serve accounts or clients that were competitors—a practice that also limited an agency's growth. The holding company was introduced as a... View Details
- 18 Apr 2022
- News
Book Smart
demand was super clear.” Within months, Worldreader’s app launched, offering access to thousands of books from around the world, allowing students not only to read for pleasure but also to explore categories like human health and career... View Details
- 21 Nov 2017
- News
Alumni Peer into the Future of Energy
you have a massive production of lithium-ion batteries––that’s the technology of choice today––which brings scale costs way down. So, as EVs grow, that’s going to drive down lithium-ion prices. “You’re going to have a huge demand for... View Details
- 05 Apr 2017
- Research & Ideas
For Women Especially, It Pays to Know What Car Repairs Should Cost
professor in the Marketing Unit at Harvard Business School, and Meghan Busse and Florian Zettelmeyer, both professors at Northwestern University. Somewhere, a radiator leaks For the study, “mystery shoppers” posing as consumers contacted... View Details
- 12 Oct 2011
- Research & Ideas
Creating Online Ads We Want to Watch
marketers, who spent $1.42 billion on online video advertising last year in the United States, an investment expected to jump 52 percent to $2.16 billion in 2011, according to analytics firm eMarketer. Tracking Eyes And Faces To help... View Details
- 01 Apr 2019
- What Do You Think?
Does Our Bias Against Federal Deficits Need Rethinking?
the United States, which provides the foundation for much of the world’s monetary policy, is exempt from the gravity-like nature of traditional economics in which, as GOlsen said, “Countries can run deficits until they run out of willing... View Details
Keywords: by James Heskett
- 19 Oct 2011
- News
A Good Look
executive roles at Kemin since joining the company in early 2006. Most recently, as corporate vice president, she managed marketing, sales, IT, operations, and HR. She honed in on personal care in 2010, as consumer demand for natural... View Details
- 11 Oct 2006
- Research & Ideas
The Success of Reverse Leveraged Buyouts
exception: So-called quick flips, such as the upcoming Hertz deal, have underperformed the market. In a new study, Lerner and Boston College's Jerry Cao studied 496 private-equity-led IPOs in the United States between 1980 and 2002.... View Details
- May 2020 (Revised December 2022)
- Case
Soofa: Displaying the Right Path?
By: Jeffrey J. Bussgang, Amy Klopfenstein and Amram Migdal
In November 2019, Sandra Richter, co-founder and CEO of Soofa, a network of advertising-supported digital bulletin boards, must decide between two different fundraising and expansion plans for her company. One plan entails raising $15 million in a Series A round and... View Details
Keywords: Business Ventures; Business Model; Business Plan; Business Startups; Entrepreneurship; Decision Making; Decisions; Ethics; Geography; Geopolitical Units; Finance; Investment; Markets; Market Entry and Exit; Demand and Consumers; Network Effects; Media; Society; Urban Development; Sustainable Cities; Information Technology; Information Infrastructure; Digital Platforms; Strategy; Business Strategy; Expansion; Relationships; Partners and Partnerships; Capital; Venture Capital; Advertising Industry; Technology Industry; Media and Broadcasting Industry; North and Central America; United States; Massachusetts; Cambridge
Bussgang, Jeffrey J., Amy Klopfenstein, and Amram Migdal. "Soofa: Displaying the Right Path?" Harvard Business School Case 820-098, May 2020. (Revised December 2022.)
- 15 Oct 2020
- Other Presentation
Pandemic Caused 'A Lot of Consumer-Driven Innovation': Harvard's Herzlinger
The "Godmother of consumer-driven health care" Regina Herzlinger of Harvard Business School and Bloomberg's Vonnie Quinn discuss how the pandemic is a wake-up call for how U.S. health care is incentivized, and what can be done to improve the delivery of American... View Details
Keywords: COVID-19; Health Care Industry; Health Pandemics; Health Care and Treatment; Service Delivery; Demand and Consumers; Health Industry; United States
Herzlinger, Regina E. "Pandemic Caused 'A Lot of Consumer-Driven Innovation': Harvard's Herzlinger." Bloomberg Television, October 15, 2020.
- November 2016 (Revised March 2018)
- Background Note
Note on the Impact of Millennials on the Food System
By: José B. Alvarez, James Weber and Natalie Kindred
In 2016, the millennial generation (those age 19 to 35 in 2016), the largest generation by population in the U.S., was entering its prime home buying, family forming, earning and spending years. This generation was showing different beliefs and behaviors than previous... View Details
Keywords: Millennials; Consumer Packaged Goods; Food; Age; Consumer Behavior; Agribusiness; Demographics; Values and Beliefs; Consumer Products Industry; Agriculture and Agribusiness Industry; Food and Beverage Industry; United States
Alvarez, José B., James Weber, and Natalie Kindred. "Note on the Impact of Millennials on the Food System." Harvard Business School Background Note 517-064, November 2016. (Revised March 2018.)
- Portrait Project
Kathryn Andersen
one's health to eat cheaply. And, who on earth has time to cook? I want to inspire our generation to get into the kitchen. I want to show people that cooking is fun, fast, and easy, and that anyone can prepare a delicious, healthy, inexpensive meal. I want to drive... View Details
- 10 Oct 2018
- Research & Ideas
The Legacy of Boaty McBoatface: Beware of Customers Who Vote
stevanovicigor In 2016, the National Environmental Research Council (NERC), a quasi-governmental agency in the United Kingdom, decided it would be fun to let the public vote online to name the country’s newest research vessel. The agency... View Details
- 01 Dec 2005
- News
Buy the Book
retailers (such as Wal-Mart and Costco) that only stock twenty or so bestsellers yet are responsible for 34 percent of book sales in the United States. “Something hits as a success and dominates the market,” Deighton comments. “It’s... View Details
- 28 Apr 2022
- Blog Post
Climate Stories Episode #4: Erika Myers, World Resources Institute Ross Center for Sustainable Cities
trucks to EVs. As an EV researcher, advocate, and educator at a leading NGO dedicated to driving systemic change, Erika’s job is daunting. Transportation makes up 25% of the world’s CO2 emissions, yet so far, EV adoption has barely made a dent in reducing those... View Details