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  • Research Summary

The Appropriability of Reputation in Franchises Selling Brands

We develop a multi-market model in which there are two kinds of firms: brands and small firms (or agents). Firms interact with short lived clients in the market for goods (or services) and with each other in the market for franchises. The model is one of adverse... View Details
  • 2016
  • Book

Consumers, Corporations, and Public Health: A Case-Based Approach to Sustainable Business

By: John A. Quelch
The public health footprint associated with corporate behavior has come under increased scrutiny in the last decade, with an increased expectation that private profit not come at the expense of consumer welfare.

Consumers, Corporations, and Public... View Details
Keywords: Consumer; Corporate Culture; Public Health; Consumer Behavior; Marketing Strategy; Corporate Strategy; Health; Innovation and Invention; Innovation and Management; Supply Chain Management; Advertising Industry; Apparel and Accessories Industry; Biotechnology Industry; Communications Industry; Consumer Products Industry; Distribution Industry; Entertainment and Recreation Industry; Food and Beverage Industry; Health Industry; Information Industry; Information Technology Industry; Insurance Industry; Manufacturing Industry; Media and Broadcasting Industry; Medical Devices and Supplies Industry; Pharmaceutical Industry; Retail Industry; Technology Industry; Tourism Industry; Transportation Industry; Travel Industry; Asia; Oceania; North and Central America; Middle East; Latin America; Europe
Related
  • 03 Nov 2015
  • HBS Seminar

Avi Goldfarb, University of Toronto, Rotman School of Management

  • June 1992 (Revised August 1992)
  • Case

Parker-Spencer: The Legal Form of Joint Ventures

Parker Co., a U.S. based agricultural chemical company with $4 billion in sales, has agreed to a joint venture with Spencer, Inc., a smaller U.S. based company, to develop and market a new herbicide for corn. The two companies must consider marketing, tax, and... View Details
Keywords: Business Organization; Joint Ventures; Taxation; Agriculture and Agribusiness Industry; Chemical Industry; United States
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  • 18 Nov 2014
  • HBS Seminar

Steve Tadelis, University of California Berkeley Haas School of Business

  • February 2024 (Revised July 2024)
  • Case

Korea Venture Investment Corporation

By: Paul A. Gompers and Billy Chan
Financial service sector Korea Venture Investment Corporation (KVIC) is the venture capital arm of the Korean government with a founding mission to build a domestic startup ecosystem that would be as competitive as Silicon Valley. KVIC manages a basket of... View Details
Keywords: Entrepreneurship; Society; Investment; Venture Capital; Mission and Purpose; State Ownership; Financial Services Industry; Asia; South Korea
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    Karim R. Lakhani

    Karim R. Lakhani is the Dorothy & Michael Hintze Professor of Business Administration at the Harvard Business School. He specializes in technology management, innovation, digital transformation and artificial... View Details

    Keywords: biotechnology; communications; computer; health care; high technology; information technology industry; internet; pharmaceuticals; software; video games
    • 28 Mar 2023
    • Research & Ideas

    The FDA’s Speedy Drug Approvals Are Safe: A Win-Win for Patients and Pharma Innovation

    and effective in preventing severe disease, and their accelerated review will go down in history as having saved millions of lives. But COVID vaccines weren’t the first medical products to be brought to market through an expedited... View Details
    Keywords: by Kasandra Brabaw; Pharmaceutical
    • Research Summary

    Dynamics of Platform Competition: Exploring the Role of Installed Base, Platform Quality and Consumer Expectations

    Researchers debate the role of installed base, platform quality and consumer expectations in driving the success of platforms. We analyze these three factors in a dynamic model where a new entrant with superior quality competes with an incumbent platform, and... View Details

    • August 2024 (Revised December 2024)
    • Case

    Influencer-Led Brand Building: Hairitage and the McKnights

    By: William R. Kerr, Daniel O'Connor and James Palano
    Longtime hairstyle influencer Mindy McKnight had been building her “Cute Girls Hairstyles” audience across numerous online platforms for nearly two decades. Brand incubator Maesa took an innovative approach to producing successful brands: identifying white space in the... View Details
    Related
    • 2019
    • Working Paper

    Collusive Investments in Technological Compatibility: Lessons from U.S. Railroads in the Late 19th Century

    By: Daniel P. Gross
    Collusion is widely condemned for its negative effects on consumer welfare and market efficiency. In this paper, I show that collusion may also in some cases facilitate the creation of unexpected new sources of value. I bring this possibility into focus through the... View Details
    Keywords: Collusion; Compatibility; Railroads; Rail Transportation; Standards; Integration; Trade; History; United States
    Related
    • 24 Jun 2008
    • Working Paper Summaries

    Bank Structure and the Terms of Lending to Small Businesses

    Keywords: by Rodrigo Canales & Ramana Nanda; Banking
    • July 2015
    • Case

    Vita: Cosmetics in the Nordics

    By: Das Narayandas, Krishna Palepu and Kerry Herman
    Vita is a Norwegian cosmetics retailer owned by FSN Capital, a Scandinavian private equity company. The company has a strong market position in Norway. The case focuses on two strategic issues: how to develop an e-commerce strategy to supplement the company's... View Details
    Keywords: E-Commerce Strategy; Norway; Cosmetics; Managing Under Private Equity Ownership; Strategy; Private Equity; Internet and the Web; Growth and Development Strategy; E-commerce; Beauty and Cosmetics Industry; Retail Industry; Norway
    Related
    • March 2009 (Revised September 2011)
    • Case

    Zopa: The Power of Peer-to-Peer Lending

    By: Mikolaj Jan Piskorski, Isabel Fernandez-Mateo and David Chen
    Zopa, a U.K.-based peer-to-peer lending company, connected individual lenders and borrowers via an online interface. The company charged a small fee for completed loan transactions but has not turned a profit. Zopa offered two platforms, Markets and Listings. Markets... View Details
    Keywords: Financing and Loans; Personal Finance; Market Participation; Digital Platforms; Social and Collaborative Networks; Financial Services Industry; United Kingdom
    Related
    • October 2003 (Revised August 2005)
    • Case

    American Legacy: Beyond the Truth Campaign

    By: Youngme E. Moon and Kerry Herman
    The hard-hitting "Truth" campaign has been one of the most successful antismoking initiatives in history. The focus of the "Truth" campaign is to dissuade teenagers from smoking. The sponsor of the campaign, the American Legacy Foundation, is now trying to decide... View Details
    Keywords: Advertising Campaigns; Communication Strategy; Customer Focus and Relationships; Decision Choices and Conditions; Ethics; Brands and Branding; Corporate Social Responsibility and Impact
    Related
    • December 2011
    • Case

    Bergerac Systems: The Challenge of Backward Integration

    By: David A. Garvin and Sunru Yong
    Bergerac Systems is a small, rapidly growing manufacturer of diagnostic instruments used in veterinary practices. The company introduced the OmniVue chemistry analyzer, which enables veterinarians to run a wide range of blood and blood chemistry tests on their animal... View Details
    Keywords: Financial Analysis; Manufacturing Strategy; Strategy; Production; Supply Chain Management; Vertical Integration; Performance Capacity; Financial Strategy; Medical Devices and Supplies Industry
    Related
    • 07 Jun 2023
    • Blog Post

    My One Case: MBA Class of 2023 Looks Back

    How many cases do MBA students read over their two years at Harvard Business School (HBS)? 500. Ranging in topics from finance to entertainment to sustainability, cases share the story of a business leader (the case protagonist) making a... View Details
    • October 1997 (Revised November 2000)
    • Case

    Transitional Infant Care Specialty Hospital

    Transitional Infant Care Specialty Hospital (TIC) addresses the question of whether and how to maintain strategic focus in an industry that is calling increasingly for integrated service delivery. Despite providing high-quality, cost-effective care relative to... View Details
    Keywords: Leadership; Marketing Strategy; Service Delivery; Health Care and Treatment; Health Industry; Pittsburgh
    Related
    • June 1989 (Revised May 1993)
    • Case

    Rossin Greenberg Seronick & Hill, Inc. (A)

    By: John A. Quelch
    Rossin Greenberg Seronick & Hill (RGSH), a New England advertising agency, was keen to secure the account of Microsoft Corp. The case describes the bid for the account, which included the submission of a "flier" referring to knowledge of a competitor's plans, as a... View Details
    Keywords: Ethics; Marketing; Advertising; Advertising Industry; New England
    Related
    • November – December 2011
    • Article

    Competitive Strategy for Open Source Software

    By: Vineet Kumar, Brett Gordon and Kannan Srinivasan
    Commercial open source software (COSS) products-privately developed software based on publicly available source code-represent a rapidly growing, multibillion-dollar market. A unique aspect of competition in the COSS market is that many open source licenses require... View Details
    Keywords: Applications and Software; Competitive Strategy; Product Development; Growth and Development; Markets; Motivation and Incentives; Quality; Policy; Perspective; Profit; Open Source Distribution; Emerging Markets
    Related