Publications

SSRN

April 2012 (Revised April 2013)
Case

Mekanism: Engineering Viral Marketing

By: Thales S. Teixeira and Alison Caverly

Mekanism introduces students to a digital media production company specializing in creating viral marketing campaigns for advertising agencies and clients (e.g., Microsoft, AXE, eBay, Toyota, etc.) Mekanism has grown tremendously from 2007 to 2010 in part due to the... View Details

Keywords: Viral Marketing; Viral Advertising; Core Competencies; Growth Strategy; Online Media; Videos; Advertising Media; Internet and the Web; Expansion; Media; Marketing; Advertising; Advertising Industry; North and Central America

Educators

September 1972 (Revised February 1984)
Case

Blanchard Importing and Distribution Co., Inc.

By: Paul W. Marshall

Illustration of the two main types of errors resulting from use of the economic order quantity (EOQ) as a tool in production scheduling. Designed to permit class discussion to begin with a consideration of one common type of mistake, errors in calculation of the EOQ... View Details

Keywords: Mathematical Methods; Production; Debates; Management Analysis, Tools, and Techniques

Educators

19 Jul 2019
News

How To Innovate Inside Large Organizations

26 May 2019
News

Finding your next job: Out with CVs, in with memes

27 Aug 2018
News

Trump and Warren offer the wrong diagnosis of short-termism

2018
The Significance of Race Research in the 21st Century

Sankofa: Learning about and from Black experiences of Leadership, Race and Work

June 2017
Teaching Note

Google to Alphabet: Two Job Opportunities

By: Robert Simons and Jennifer Packard

This is the teaching note for "Google to Alphabet: Two Job Opportunities" HBS No.116-046 The case describes two job postings for positions at Google. The first job posting is for a Software Engineer in the Google Maps unit and the second job posting is for an Account... View Details

Keywords: Strategy And Execution; Span Of Control; Span Of Accountability; Span Of Support; Management Control Systems; Entrepreneurial Gap; Motivation; Job Design; Strategy; Information Technology; Organizational Design; Jobs and Positions; Technology Industry

Article

Teaching with Cases to Graduate and Undergraduate Students

By: Robert Bruner, Benton E. Gup, Bennie H. Nunnally Jr. and Laurence C. Pettit

Case studies are tools that are widely used in graduate and undergraduate education. It takes time to learn how to get the most out of them for you and your students. The process involves trials and errors to determine the techniques that work best. What works for... View Details

Keywords: Higher Education; Cases

Read Now

2012
Article

Journalists and the Stock Market

By: Christopher Parsons, C. Dougal, J. Engelberg and D. Garcia

We use exogenous scheduling of Wall Street Journal columnists to identify a causal relation between financial reporting and stock market performance. To measure the media's unconditional effect, we add columnist fixed effects to a daily regression of excess Dow Jones... View Details

Keywords: Media; Financial Reporting; Financial Markets

August 2012 (Revised March 2013)
Case

Preem (A)

By: Bo Becker, Annelena Lobb and Aldo Sesia

High yield bond fund Proventus Capital Partners (PCP) has invested in underwater bonds issued by Preem, a large oil refinery. As maturity approaches, in the midst of financial crisis, Preem appear unlikely to be able to refinance. Meanwhile, Prreem has a complicated... View Details

Keywords: Insolvency and Bankruptcy; Financial Liquidity; Restructuring; Courts and Trials; Negotiation; Bonds; Mining Industry; Energy Industry; Europe

Educators

May 2000 (Revised September 2000)
Exercise

Tyrell Web Developers Inc. (A)

By: Alan D. MacCormack and Andrew P. McAfee

An integrated exercise culminating in a team project to design and develop a Web site for a fictitious company. Allows instructors to establish a technical baseline for students prior to starting the team project. Students are asked to develop a personal web site which... View Details

Keywords: Web Sites; Software; Product Development; Design; Internet

17 Jul 2017
News

Silence breaks through the noise of success

Research Summary

US-China Relations

By: Meg Rithmire

Economic interdependence between the US and China was imagined years ago to be a source of security and prosperity for both countries, but is now the site of concerns about risk and national security on both sides. My work has examined how that shift has come about,... View Details

March 2024
Supplement

Madrigal: Conducting a Customer-Base Audit

By: Eva Ascarza, Peter Fader, Bruce G.S. Hardie and Michael Ross

This case presents a scenario where Madrigal, a U.S. retailer with a rich 20-year history and a solid loyalty program, faces a turning point with the arrival of a new CEO. This leadership change reveals a critical gap in understanding the customer base, prompting an... View Details

Keywords: Customer Relationship Management; Analytics and Data Science; Growth and Development Strategy; Retail Industry; United States

October 2020
Article

Peer Influence on Trade Credit

By: Daniel Gyimah, Michael Machokoto and Anywhere (Siko) Sikochi

We examine the influence of peer firms on trade credit policies of listed firms in the United States. We posit and find evidence that firms mimic their peers in formulating trade credit policies. The findings are more pronounced for firms in highly competitive product... View Details

Keywords: Trade Credit; Peer Effects; Product Market Competition; Trade; Credit; Policy; Competition