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- Faculty Publications (372)
Show Results For
- All HBS Web (1,241)
- Faculty Publications (372)
- 10 Oct 2007
- Research & Ideas
“Blank” Inside: Branding Ingredients
with the first test flight not even scheduled until May 2008. In addition to being built from composite materials rather than aluminum and, therefore, more fuel efficient, the plane's design includes many in-cabin innovations—including... View Details
- 24 Jul 2019
- Lessons from the Classroom
Can These Business Students Motivate Londoners to Do the Right Thing?
Insights Team (BIT), which became the world’s first government organization dedicated to incorporating behavioral economics into policy. BIT saw the tax letter as an opportunity to test the value of behavioral interventions in a context... View Details
Keywords: by Dina Gerdeman
- 30 Sep 2013
- Research & Ideas
Do Mergers Hurt Product Quality?
comparative consumer product reviews since 1936. The publication ranks competitive brands according to quality, based on in-house testing and customer surveys, and publishes the products' retail prices. "Decades of data, just staring... View Details
- 12 Mar 2013
- First Look
First Look: March 12
learn some lessons from the limited success of current approaches to design their strategy in this exciting area. Do You Really Want to Be an eBay? Authors:Hagiu, Andrei, and Julian Wright Publication:Harvard Business Review Abstract Most... View Details
Keywords: Sean Silverthorne
- 15 Sep 2015
- First Look
September 15, 2015
decision support tool for Rue La La's daily use. We conduct a field experiment and find that sales do not decrease due to implementing tool recommended price increases for medium and high price point products. Finally, we estimate an increase in revenue of the View Details
Keywords: Sean Silverthorne
- 06 Oct 2003
- Research & Ideas
The Growth of the Social Enterprise
managed centrally. This level of control is conducive to protecting the organization's brand and reputation and coordinating overall strategy and operations. A high degree of control might be particularly desirable when the program being... View Details
Keywords: by Carla Tishler
- 06 Jun 2023
- Blog Post
Van den Ende Rozen: Greenhouse Rose Production
2.5 weeks). Count the petals, are there really 60? Image source: The authors. Five years ago, the brothers started to test the optimal intensity and spectrum of LED lighting on rose cultivation in an experimental site, recognizing that... View Details
- 13 Jun 2005
- Research & Ideas
Rescuing Products with Stealth Positioning
companies that use stealth positioning adopt a covert approach. They conceal the true nature of their products by affiliating them with a different category. This is a powerful strategy for marketers when a category is in some way... View Details
Keywords: by Youngme Moon
- 23 Aug 2016
- First Look
August 23, 2016
authors discuss how these new digital disruptors allow consumers to benefit from one activity (e.g., watching shows) without incurring the cost of the other (e.g., watching ads) and offer strategies for established businesses to respond... View Details
Keywords: Sean Silverthorne
- 17 Sep 2013
- First Look
First Look: September 17
interest and research on this topic. We briefly review the current state of the research, highlighting what we know and don't know about the topic. We close with a point of view on promising areas for ongoing research. Working Papers Applying Random Coefficient... View Details
Keywords: Sean Silverthorne
- 15 Jun 2016
- Research & Ideas
These VC Partners May Make Your Firm Less Innovative
of students, the researchers surmised it may dampen innovation among competitive companies. To test that hypothesis, McDonald, Pahnke, Hallen and Wang looked at close to 200 medical device startups that developed products for minimally... View Details
- 11 Feb 2008
- Research & Ideas
Does Democracy Need a Marketing Manager?
propositions represents a market test and signal of what consumers want. Q: Consumer marketing appears to be drifting away from mass market advertising to more targeted approaches made possible by the digital world. Is political marketing... View Details
Keywords: by Sean Silverthorne
- 18 Sep 2017
- Blog Post
Applying HBS Lessons in an African Context
example, in my first semester Technology and Operations Management class where we studied a New Zealand yacht racing case, I used my experience from doing a churn reduction model for a South African Telecom operator to recommend whether the protagonist should View Details
- 02 Apr 2013
- First Look
First Look: April 2
simply using subnational cases to generate or test theories about Chinese politics; instead, they propose that subnational political economies in China are a function of endogenous change rather than a reaction to national priorities.... View Details
Keywords: Sean Silverthorne
- 26 Aug 2008
- First Look
First Look: August 26, 2008
patents that contain no applicant prior art. Taken together, our findings suggest that heterogeneity in firm-level patenting practices, in particular by high-volume applicants, has a strong influence on the data. This suggests that analysis of firm-level differences in... View Details
Keywords: Sean Silverthorne
- 10 Mar 2021
- News
New Releases: Alumni and Faculty Books, Podcasts
mission interrupts his search. Fighting unjust forces, Joe is swept into an evil plot that neither can elude. Their struggles against machines, men, and nature test the resilience of the human spirit. Set in a richly imagined near future,... View Details
- 19 Dec 2005
- Research & Ideas
Public Education Goes to School
They include some of the country's largest cities, including Boston, Chicago, Memphis, and San Francisco. Based on a rigorous selection process, the Harvard team invited the districts because each had a performance-improvement strategy... View Details
- 14 Oct 2014
- First Look
First Look: October 14
Harvard Business Review Putting Sales at the Center of Strategy By: Cespedes, Frank Abstract—Research indicates that relatively few firms execute their strategies effectively, and, on average, companies... View Details
Keywords: Sean Silverthorne
- 28 Jun 2016
- First Look
June 28, 2016
have preferences over relative outcomes, we derive predictions about the antecedents and consequences of dividing equity equally among all founders. Using proprietary survey data, we empirically test the predictions. Our central finding... View Details
Keywords: Sean Silverthorne
- 30 Oct 2006
- First Look
First Look: October 31, 2006
licensed software, including games. Discusses Warner Bros.' online distribution strategy as well as the negotiations between BitTorrent and the Movie Picture Association of America and Warner Bros. that ultimately led to Warner Bros.'... View Details
Keywords: Sean Silverthorne