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Show Results For
- All HBS Web
(973)
- People (2)
- News (255)
- Research (593)
- Multimedia (5)
- Faculty Publications (205)
- 11 Jul 2006
- First Look
First Look: July 11, 2006
the following century. Firms employed marketing and marketing strategies to diffuse products and brands internationally despite business, economic, and cultural obstacles to globalization. The process was difficult and complex. The... View Details
Keywords: Sean Silverthorne
- 15 Apr 2013
- Research & Ideas
Solving the Search vs. Display Advertising Quandary
a few clicks of a mouse, companies can tell how successful a particular ad was in making a purchase decision. "A lot of companies have put more and more money into online marketing because online marketing is more measurable, as opposed... View Details
- 07 Mar 2024
- Blog Post
IFC India: Green-tech Entrepreneurship in India
electrification of vehicles, including scooters and auto-rickshaws, has marked it as a trailblazer in clean energy alternatives. With a successful Series A funding round that drew powerhouse investors like Sequoia Surge and Exfinity... View Details
- Web
Rock 100: The Summit - Entrepreneurship
B2C Marketing Compilation of posts on B2C marketing , Tom Eisenmann Everything Is Obvious: How Common Sense Fails Us , Duncan Watts Building Brand Different: Escaping the Competitive Herd , Youngme Moon Building Teams/Culture Compilation... View Details
- 09 Feb 2010
- First Look
First Look: Feb. 9
existing products even if the quality of these existing products is well understood by consumers. The model provides an interpretation for the dependence of the success of brand extensions on the... View Details
Keywords: Martha Lagace
- 05 Nov 2024
- Research & Ideas
AI Can Help Leaders Communicate, But Can't Make Employees Listen
London’s School of Management, and Amirhossein Zohrehvand, assistant professor at Leiden University. Turing, meet Wade The Turing Test is an imitation game in which a person must guess whether they’re communicating with a machine or another person; if their View Details
- 01 Dec 2016
- News
Alumni Books of 2016
and extraordinarily detailed maps. Leading YOU: The Power of Self-Leadership to Build your Executive Brand and Drive Career Success by Brenda Bence (MBA 1991) (Global Insight Communications, LLC) The most... View Details
- Web
Courses by Faculty Unit - Course Catalog
2026 Q3Q4 1.5 Building and Sustaining a Successful Enterprise (also listed under Technology & Operations Management) Willy Shih Derek van Bever Fall 2025 Q1Q2 3.0 Building and Sustaining a Successful... View Details
- 01 Mar 2017
- News
Alumni and Faculty Books for March 2017
only with those above you. Otherwise, where’s the fun? Beltway Upheaval by Ken Gorman (AMP 100, 1987) (lulu.com) A political novel about bizarre presidential conflicts in Washington, DC. The Entrepreneur’s Playbook: More than 100 Proven Strategies, Tips, and Techniques... View Details
- 01 Dec 2009
- News
Alumni Books
of Difference edited by Todd L. Pittinsky (PhDOB ’01) (Harvard Business Press) Bringing groups together is a central task of leadership. These theoretical and practical essays and case studies on intergroup relations and leaders reassess what have been regarded as very... View Details
- 19 Jan 2017
- News
Finding Purpose in Profit
redefine the meaning of success in business. B Lab’s mission is to assemble a global community of Certified B Corporations, which are companies that meet certain prescribed standards of social and environmental performance, public... View Details
- 19 Sep 2006
- First Look
First Look: September 19, 2006
the largest segment. The case describes in detail the company's endeavors to develop its private brand in apparel. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=506054 Icebreaker: The China Entry... View Details
Keywords: Sean Silverthorne
- 10 Jun 2022
- Blog Post
New Venture Competition 2022: Business and Environment Ventures
transparent. Clean Water Contestants DetoXyFiRishon Benjamin, MBA 2022We aim to provide everyone with access to clean drinking water by commercializing low-cost, natural, comprehensive water filtration devices. Ocean CycleRobert Goodwin, GMP 2007OceanCycle works with... View Details
- 10 Apr 2018
- First Look
First Look at New Research, April 10, 2018
https://cb.hbsp.harvard.edu/cbmp/product/518046 Harvard Business School Case 518-061 Kellogg Company/eighteen94 capital With 33,000 employees and revenues of $13 billion in 2016, Kellogg Company was the world’s largest producer of branded... View Details
Keywords: Sean Silverthorne
- 01 Dec 2009
- News
Robert Goodwin
skills they’ve honed in business can fill critical needs in the not-for-profit world. For many, it’s a life-changing shift from having success to having success plus significance. How long do the executives... View Details
- 01 Sep 2003
- News
Globalization Revisited
strategy sessions and throughout the halls of academe. They have always sounded with particular resonance at HBS, where, at a two-day colloquium last May, some sixty academics and practitioners gathered to assess the status of globalization and of global corporations,... View Details
- 14 Jun 2011
- First Look
First Look: June 14
Publication:,em>Harvard Business Review 89, no. 6 (June 2011) Abstract The bottom of the economic pyramid is a risky place for business, but decent profits can be made there if companies link their financial success with their... View Details
Keywords: Sean Silverthorne
- 03 Jun 2008
- First Look
First Look: June 3, 2008
success rate of the usual model. Download the paper: http://www.hbs.edu/research/pdf/07-086WP.pdf Cases & Course MaterialsAT&T v. Microsoft (B): District Court Ruling and Appeal Harvard Business School Supplement 608-081... View Details
Keywords: Martha Lagace
- 29 Jan 2008
- First Look
First Look: January 29, 2008
result in deterioration of financial performance. Fixed- and sunk-cost conventional wisdom confers an unfair advantage on challengers and shackles incumbent firms that attempt to respond to an attack. Executives in established companies, bemoaning the expense of... View Details
Keywords: Martha Lagace
- 18 Apr 2017
- Blog Post
Why We Recruit: CRC Companies LLC
for MBAs to see all parts of our business—from acquisitions through execution. Our intern MBAs work within multiple business units to help determine where their real estate interests lie and gain broad exposure to the field. What recruiting tactics have you found most... View Details
Keywords: Real Estate