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- Faculty Publications (372)
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- All HBS Web (1,244)
- Faculty Publications (372)
- 14 May 2013
- First Look
First Look: May 14
Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? In this book, drawing on my case studies and other research on the worlds of media and sports, I... View Details
Keywords: Sean Silverthorne
- 13 Jun 2005
- Research & Ideas
Rescuing Products with Stealth Positioning
companies that use stealth positioning adopt a covert approach. They conceal the true nature of their products by affiliating them with a different category. This is a powerful strategy for marketers when a category is in some way... View Details
Keywords: by Youngme Moon
- 01 Dec 2017
- News
Enhancing Students’ Cultural Intelligence
Students partnered with Colgate-Palmolive in Mexico City Students partnered with Colgate-Palmolive in Mexico City Brian Franklin (MBA 2018) admits the prospect of partnering with Colgate-Palmolive to identify a strategy for marketing... View Details
- 28 Apr 2011
- Op-Ed
While Waiting for Japan’s Recovery, Let’s Enhance Supplier Competitiveness at Home
capabilities or prepare for growth. Provide opportunities for selected small business partners to participate in in-house training programs or have access to online management tools. Serve as test sites for small companies with a... View Details
Keywords: by Rosabeth Moss Kanter
- 15 Oct 2008
- First Look
First Look: October 15, 2008
Publication:Journal of Finance (forthcoming) Abstract Most previous research tests market efficiency using average abnormal trading profits on dynamic trading strategies and typically rejects the joint... View Details
Keywords: Martha Lagace
- 18 Oct 2016
- Op-Ed
Why Business Should Invest in Community Health
just beginning their community health push. The capacity of any one non-profit organization to absorb large sums is limited. Because companies also often lack strong relationships with community health entities, choosing multiple partners allows them to mitigate risk... View Details
- 17 Jan 2017
- First Look
First Look at New Research: January 17
style, and thus set prices that limit market penetration. The winning strategy diverges from this approach in almost every respect. When innovators develop products that people want to pull into their lives, they create markets that serve... View Details
Keywords: Sean Silverthorne
- 01 Oct 2001
- News
The Eyes Have It: Business Plan Winners Pursue Global Vision
a microentrepreneur borrows from a microfinance institution, such as ACCION International or Grameen Bank, to pay for a testing kit and eyeglass supplies. The entrepreneur, who also undergoes a one-week training session, will then be able... View Details
Keywords: eyeglasses
- 29 Jun 2016
- Blog Post
Emerging Into Singapore
Zalora in South East Asia to Dafiti in South America. I have been given the opportunity to interact with different departments, ask questions, and be involved in thought processes. I am currently working on an investigation to test the... View Details
- 28 Jun 2016
- First Look
June 28, 2016
have preferences over relative outcomes, we derive predictions about the antecedents and consequences of dividing equity equally among all founders. Using proprietary survey data, we empirically test the predictions. Our central finding... View Details
Keywords: Sean Silverthorne
- 01 Jun 2010
- News
Health IT at the Bedside
ordered not to eat anything in advance of a test but was still given his usual dose of insulin. At hospitals that have modern IT systems, when food is being withheld for studies, corrected insulin orders are automatically suggested in the... View Details
- 01 Sep 2009
- News
Make the Most of HBS Alumni Resources
’95), board committees focused on four areas of interest to both alumni and the School: Brand Perception — offered the alumni perspective on the branding strategy being developed by Brian Kenny, the School’s chief marketing and... View Details
- July 2009
- Teaching Note
Targanta Therapeutics: Hitting a Moving Target (TN)
By: Arthur A. Daemmrich
Teaching Note for [709002]. View Details
- 09 Oct 2019
- Research & Ideas
For Better Ideas, Bring the Right People to the Brainstorm
administration in the Strategy Unit at Harvard Business School, “whether that means talking to customers about where the pain points are or talking to clients about new opportunities.” Good entrepreneurs use these kinds of conversations... View Details
Keywords: by Michael Blanding
- 10 Jun 2008
- First Look
First Look: June 10, 2008
Working PapersAccounting Information as Political Currency Authors:Karthik Ramanna and Sugata Roychowdhury Abstract We test whether accounting can be used as political currency. Our setting is the US congressional election of 2004,... View Details
Keywords: Martha Lagace
- 30 May 2018
- What Do You Think?
Should Intellectual Property be Protected in International Trade?
rules need enforcement.” The current Chinese-US trade negotiation provides a real-life test of these ideas. For example, there have been discussions about China phasing out ownership requirements over time that could reduce the amount of... View Details
- Profile
Patrick Chun
engrossed," Patrick says, "with the idea that strategic thinking and business had such a global impact, and where the world is going." Eager to learn more about "how strategy moves," Patrick spent two years with... View Details
- 13 Feb 2007
- First Look
First Look: February 13, 2007
increase the reliance on FDI flows and alter the decision to deploy technology through FDI as opposed to arm's length licensing. Several distinctive predictions for the impact of weak investor protection on MNC activity and FDI flows are View Details
Keywords: Martha Lagace
- 01 Apr 2001
- News
The Small Business Difference: How Smaller Companies Manage with Less
educator John Holt: “The true test of intelligence is not how much we know how to do, but how we behave when we don’t know what to do.” This formulation seems especially applicable in the small-business realm, Bowen said. “We find that... View Details
- 28 May 2019
- News
Case Study: Building the Base
given its popularity, I’d suggest they combine a newsletter strategy and opinion for more in-depth audio. That would allow them to gain more of the market via the new medium, without the extensive investment required for video. They could... View Details