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  • November 2017 (Revised June 2019)
  • Case

JOE & THE JUICE Crosses the Atlantic (with video link)

By: Ethan Rouen and Suraj Srinivasan
As JOE & THE JUICE began its rapid U.S. expansion in 2017, its founder and CEO, Kaspar Basse, fretted about how he could keep his employees feeling like they were doing meaningful work. Founded in 2001, JOE & THE JUICE had always focused on making healthy juices,... View Details
Keywords: Organizational Culture; Employees; Retention; Expansion; Growth Management
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  • September 1988
  • Case

Frontier Airlines, Inc. (A) (Condensed)

By: F. Warren McFarlan
Describes a regional airline that is on the losing end of a strategic application of information technology. Management is focusing on internal data processing issues while its principal, and larger, competitor is using its computerized reservations system to gain... View Details
Keywords: Adoption; Business Strategy; Competitive Strategy; Information Technology; Air Transportation; Air Transportation Industry
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  • Program

Senior Executive Leadership Program—Middle East

Criteria and Process We admit candidates to specific sessions on a rolling, space-available basis, and encourage you to apply as early as possible. Although most programs have no formal educational requirements, admission is a selective... View Details
  • June 2024
  • Case

Growing Foodology into Latin America's Largest Platform for Virtual Restaurants

By: Jorge Tamayo, Rembrand Koning and Jenyfeer Martinez Buitrago
This case delves into the expansion strategy of Foodology, a cloud kitchen startup based in Bogotá that operated across four Latin American countries (Colombia, Brazil, Mexico, and Peru). Co-founders Daniela Izquierdo and Juan Guillermo Azuero (both HBS, 2019) grappled... View Details
Keywords: Entrepreneurship; Food; Digital Platforms; Product Launch; Growth and Development Strategy; Business Strategy; Business Model; Business Startups; Profit; Marketing Strategy; Expansion; Diversification; Food and Beverage Industry; Latin America; South America; Colombia; Brazil; Mexico; Peru
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  • Program

Designing and Executing Corporate Revitalization

that will help you execute corporate transformation successfully. Details Set a new strategic direction for your organization Determine root causes of challenges Identify new opportunities Proactively evaluate the range of strategic options and choose the best path... View Details

    Michael Beer

    MICHAEL BEER

    Mike Beer is the Cahners-Rabb Professor of Business Administration, Emeritus at the Harvard Business School and author Fit to Compete: Why Honest Conversations About Your Company’s... View Details

    • September 1996 (Revised September 1999)
    • Case

    Mobil USM&R (A): Linking the Balanced Scorecard

    By: Robert S. Kaplan
    The CEO of the marketing and refining division of a major oil company is in the midst of implementing a profit turnaround. He transforms the strongly centralized, functionally-organized division into 17 independent business units and 14 internal service companies. The... View Details
    Keywords: Organizational Change and Adaptation; Measurement and Metrics; Management Practices and Processes; Organizational Design; Balanced Scorecard; Corporate Strategy; Mining Industry; Energy Industry
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    • 21 May 2020
    • Research & Ideas

    Fighting the COVID Blues: Advice from Business Research

    We asked Harvard Business School experts who study well-being to share strategies for coping with this unsettling period to prevent the coronavirus blues from taking a huge toll, both personally and professionally. “You're not going to be... View Details
    Keywords: by Dina Gerdeman and Danielle Kost
    • August 2013
    • Technical Note

    Raising the Level of Abstraction

    By: Willy Shih
    This technical note discusses abstraction as a way of generalizing a process or component for wider application. By hiding complexity inside a module, abstraction enables system designers to think at a higher level. This lowers entry barriers to using (and reusing) a... View Details
    Keywords: Abstraction; Modularity; Commercialization; Information Technology; Information Infrastructure; Information Technology; Applications and Software; Digital Platforms; United States; Asia; Europe
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    • April 2000 (Revised June 2000)
    • Case

    E-Loan: The CarFinance.com Acquisition

    E-Loan is an online mortgage lender that acquired an auto-lending arm in August of 1999. This case examines E-Loan's purchase of CarFinance.com and highlights E-Loan's strategy-setting process. In addition, the case explores business development as a strategic process... View Details
    Keywords: Strategic Planning; Internet and the Web; Change Management; Growth and Development Strategy; Financial Services Industry
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    • April 1997 (Revised February 2002)
    • Case

    Europe in 1996

    By: Huw Pill and Effie Anagnostopoulos
    Describes the process of economic and political integration in Europe in the period since 1945. The main issues discussed are: the common market; the single market; economic and monetary union; EU enlargement encompassing the former centrally planned economies; and EU... View Details
    Keywords: Integration; Trade; Macroeconomics; Europe
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    • 2021
    • Working Paper

    Impact Accounting for Product Use: A Framework and Industry-specific Models

    By: George Serafeim and Katie Trinh
    This handbook provides the first systematic attempt to generate a framework and industry-specific models for the measurement of impacts on customers and the environment from use of products and services, in monetary terms, that can then be reflected in financial... View Details
    Keywords: Impact Measurement; Product Impact; Customer Welfare; Environment; ESG; Product; Customers; Well-being; Environmental Sustainability; Measurement and Metrics; Accounting; Financial Statements; Analysis; Framework
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    • 28 Apr 2015
    • First Look

    First Look: April 28

      Publications April 2015 HarperBusiness Strategy Rules: Five Timeless Lessons from Bill Gates, Andy Grove, and Steve Jobs By: Yoffie, David B., and Michael A. Cusumano Abstract—The authors of the bestselling Competing on Internet Time (a... View Details
    Keywords: Sean Silverthorne
    • 02 Jul 2014
    • Blog Post

    Connecting Fashion & Technology at Kate Spade

    I found my internship with Kate Spade through Career & Professional Development’s collaboration with the Council of Fashion Designers of America (CFDA). Coming from management consulting where the recruitment process was very... View Details
    Keywords: Technology; Consumer Products / Retail
    • October 2000
    • Case

    Tree Values

    By: Richard S. Ruback and Kathleen Luchs
    Describes two alternative tree cutting strategies. The first is to cut all trees that are at least 12 inches in diameter at breast height. The second is to thin the forest by cutting less desirable trees immediately and harvesting the crop trees later. The case... View Details
    Keywords: Strategy; Decision Making; Cash Flow; Decision Choices and Conditions; Management Practices and Processes; Value Creation; Forestry Industry
    Related
    • January 2023 (Revised June 2024)
    • Supplement

    Zaoui & Co. (B): Executing the Odyssey SPAC Transaction

    By: Ashish Nanda, Alex Kitsberg and Zack Kurtovich
    In September 2019, founding partners Michael and Yoel Zaoui decided to add principal investing to Zaoui & Co.’s offerings. The case outlines how, over the next two years, Zaoui & Co. pursued the formation of a SPAC, Odyssey Acquisitions, followed by the identification... View Details
    Keywords: Finance; Investment Banking; SPACs; M＆A; Strategy; Entrepreneurship; Europe; United Kingdom
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    • December 2001
    • Case

    Cybersettle

    By: Michael A. Wheeler and Gillian Morris
    Cybersettle's management faced a dilemma: How could they turn their company, which provided confidential online settlement services for insurance claims, into a profitable enterprise? Having started during the heady days of Internet "dot-com fever," the company now had... View Details
    Keywords: Restructuring; Bids and Bidding; Negotiation Process; Conflict and Resolution; Business Strategy; Commercialization; Internet; Insurance Industry
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    • October 2001
    • Supplement

    BMW AG: The Digital Auto Project-An Interview With Chris Bangle, Head of Global Design

    By: Stefan H. Thomke
    Chris Bangle describes how BMW is trying to reduce its development time by half with the aid of computer-aided technologies. To leverage these technologies in the very competitive automotive industry, he talks about how BMW is faced with the challenges of changing its... View Details
    Keywords: Interpersonal Communication; Management Practices and Processes; Time Management; Product Development; Organizational Change and Adaptation; Problems and Challenges; Competition; Information Technology; Auto Industry
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    • March 2020
    • Technical Note

    Influencer Marketing

    By: Jill Avery and Ayelet Israeli
    Despite a heavy barrage of advertising, most consumers declare that their purchases are most influenced by the experiences, advice, and recommendations of others, and not by marketers. Interpersonal communication between and among consumers serves as a potent path for... View Details
    Keywords: Influencers; Marketing; Marketing Communications; Brands and Branding; Marketing Strategy; Media and Broadcasting Industry; Advertising Industry; Consumer Products Industry
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    • September 1981 (Revised September 1986)
    • Case

    Steinway & Sons

    By: David A. Garvin
    Considers whether Steinway should reintroduce a long-discontinued product line to meet competition from the Japanese. Raises the issue of just how quality is defined in this market. Looks closely at a production process relying on craft skills. Students have the... View Details
    Keywords: Experience and Expertise; Brands and Branding; Production; Quality; Competition
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