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Show Results For

  • All HBS Web  (956)
    • People  (6)
    • News  (143)
    • Research  (610)
    • Events  (2)
    • Multimedia  (13)
  • Faculty Publications  (282)
← Page 39 of 956 Results →
  • 12 Aug 2008
  • First Look

First Look: August 12, 2008

workforce diversity initiatives. Download the paper: http://www.hbs.edu/research/pdf/07-019.pdf Cases & Course Materials Accounting for Business Combinations: Acquisition Method Harvard Business School Note 108-067 A technical note... View Details
Keywords: Sean Silverthorne
  • 23 Sep 2024
  • Blog Post

2024 Summer Internships in Business & Environment

and far less power and fresh water than other methods of extraction, Lithios is unlocking a responsible, domestic supply chain of one of the most critical raw materials for the energy transition. Brett's role prior to HBS was an Engineer... View Details
  • 03 Jun 2014
  • First Look

First Look: June 3

http://hbr.org/product/experience-the-finger-lakes-the-groupon-partnership-decision/an/814010-PDF-ENG Harvard Business School Case 314-086 Learning From Extreme Consumers Traditional market research methods focus on understanding the... View Details
Keywords: Sean Silverthorne
  • 11 Dec 2006
  • Research & Ideas

Fixing Price Tag Confusion

(main price + other charges) stimulate people to look into the details of what they get for their money. Thus, price framing can be used as a tool to induce consumers to acknowledge additional points of differentiation: a convenient shipping View Details
Keywords: by Sean Silverthorne; Retail
  • Web

Bringing the Next Pandemic Vaccine to Your Doorstep with MIMIX - Blog: Health Supplement

competitions. A decade later, Vaxess has adapted and innovated our business model. COVID-19 showed us that to be prepared for the next global pandemic, we need to make a fundamental paradigm shift in the method of vaccine delivery in two... View Details
  • 26 Feb 2007
  • Research & Ideas

The Power of the Noncompete Clause

database, which gives the hometown for each inventor on each patent. We developed methods to determine whether the two patents by "Lee Fleming" and "Lee O. Fleming" are from the same person (they are) and whether the... View Details
Keywords: by Martha Lagace
  • 18 Feb 2015
  • First Look

First Look: February 18

situations. Filled with stories of people facing a range of challenges, from going on job interviews to asking someone out; scientific research on how our bodies change our minds; and revolutionary strategies like "power... View Details
Keywords: Sean Silverthorne
  • 2011
  • Working Paper

The Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments

By: Qiang Liu, Thomas J. Steenburgh and Sachin Gupta
Different instruments are relevant for different marketing objectives (category demand expansion or market share stealing). To help brand managers make informed marketing mix decisions, it is essential that marketing mix models appropriately measure the different... View Details
Keywords: Decision Choices and Conditions; Forecasting and Prediction; Investment; Brands and Branding; Marketing Strategy; Demand and Consumers; Mathematical Methods
Citation
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Related
Liu, Qiang, Thomas J. Steenburgh, and Sachin Gupta. "The Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments." Harvard Business School Working Paper, No. 12-012, September 2011.
  • Web

Mastering Consulting and Advisory Skills - Course Catalog

career. Understanding the complexities of the role, this course will present students with complex and difficult situations to develop strategies for dealing with industry-specific dilemmas. The course covers this material through a mix... View Details
  • 01 Dec 2018
  • News

Hard Choices

the way I want to discuss it is by asking questions. They may sometimes seem rhetorical, but they’re not. They may sometimes seem straightforward, but they’re not. Because these choices are usually hard ones, and tests not just of intellect but of character. They are... View Details
Keywords: Seth Klarman (MBA 1982)
  • 02 Jan 2001
  • Research & Ideas

Gurus in the Garage

interviewed share one habit: they refuse to make decisions for the entrepreneurs. Otherwise, their teaching methods vary tremendously. Learning by Doing When Michael Chiarello, founder and CEO of NapaStyle, was developing the idea for his... View Details
Keywords: by Dorothy Leonard & Walter Swap
  • 05 May 2015
  • First Look

First Look: May 5

methods to further demonstrate causality and to consider the effects of potential moderators. These findings have implications for decisions related to product pricing, placement and assortment, store layout, and the choice of View Details
Keywords: Carmen Nobel
  • 29 Jun 2007
  • First Look

First Look: June 29, 2007

(CRM) project would require, the bank decided to explore its benefits with a smaller pilot project. It appointed a CRM project team to design and implement a project focused on credit cards. Describes the challenges of the Spanish credit card market at the time, the... View Details
Keywords: Martha Lagace
  • 01 May 2007
  • First Look

First Look: May 1, 2007

differences in the price of capital across countries. Our strategy is motivated by the fact that most countries import the bulk of machinery equipment (from a small number of industrialized countries). We find the price of imported... View Details
Keywords: Sean Silverthorne
  • 20 Mar 2007
  • First Look

First Look: March 20, 2007

this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=407060 Navigating Turbulent Waters: Glitnir Bank's Communication Challenge during a Macroeconomic Crisis Harvard Business School Case 107-050 Glitnir Bank is an Icelandic company following an... View Details
Keywords: Martha Lagace
  • Web

Early Years at HBS - Georges F. Doriot : Educating Leaders, Building Companies, Baker Library, Harvard Business School

Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership... View Details
  • 01 Jun 2008
  • News

Team MBA

about how best to structure our time as a learning team. Do we do summary write-ups? If so, how long should they be? How much time do we want to spend discussing each case? In the beginning, you’re trying to figure out the case method and... View Details
Keywords: Julia Hanna; Colleges, Universities, and Professional Schools; Educational Services
  • 01 Jan 2004
  • News

A. G. Lafley, MBA 1977

Chairman, President & Chief Executive, The Procter & Gamble Company Return to Alumni Achievement Awards main page EARLIER EDUCATION Hamilton College, 1969 A.B., History LIFELONG LESSON FROM HBS "The case study method had such an enormous... View Details
  • 25 Sep 2007
  • First Look

First Look: September 25, 2007

for download. Fair (and Not So Fair) Division Author:John W. Pratt Abstract Drawbacks of existing procedures are illustrated and a method of efficient fair division is proposed that avoids them. Given additive participants' utilities,... View Details
Keywords: Martha Lagace
  • 28 Aug 2018
  • First Look

New Research and Ideas, August 28, 2018

whereas the contemporaneous marginal effect is higher for generalists. The paper also provides a key methodological insight to the marketing and economics literature. In the Nerlove-Arrow framework, moment conditions that are typically used in conventional dynamic... View Details
Keywords: Dina Gerdeman
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