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  • 31 Jan 2012
  • First Look

First Look: Jan. 31

they should hear about themselves and their strategies. What to do about it: cultivate a network of junior coaches who are willing to tell you the things you don't want to hear. And seek input on key strategic View Details
Keywords: Sean Silverthorne & Carmen Nobel
  • May 2017 (Revised August 2021)
  • Case

Mavi: Fashioning a Path to Brand Growth

By: Jill Avery and Gamze Yucaoglu
This case examines the strategic choices and business model with regards to branding at Mavi, a leading Turkish apparel retailer. The case is presented from the perspective of the company CEO and its global brand director who is also part owner. In 2015, Mavi had sales... View Details
Keywords: Brand Management; Brand Architecture; Brand Portfolio Strategy; Brand Positioning; International Expansion; Retailing; Fashion; Pricing; Fast Fashion; Emerging Economies; Brand Extension; Marketing; Marketing Strategy; Brands and Branding; Emerging Markets; Growth and Development Strategy; Expansion; Global Range; Decision Choices and Conditions; Fashion Industry; Retail Industry; Turkey; Europe; Asia
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  • 11 Aug 2009
  • First Look

First Look: August 11, 2009

insiders strategically sell shares prior to the disclosure of goodwill impairment losses. We provide evidence that insiders of goodwill impairment firms engage in abnormal selling of their shares quarters prior to the announcement of such... View Details
Keywords: Martha Lagace
  • 09 Jun 2009
  • First Look

First Look: June 9

clouded the positive outlook: (1) a 1.7 billion euro loss on the construction of the first next generation nuclear reactor in Finland, (2) the decision of German company Siemens to pull out of its partnership in Areva NP and exercise its... View Details
Keywords: Martha Lagace
  • 01 Dec 2023
  • News

Leadership Transition for External Relations

goal. In the years since, her work with the ER team to strengthen our fundraising enterprise and grow annual giving through the HBS Fund has built a strong foundation to support the School’s core activities and strategic priorities. She... View Details
  • 26 Aug 2019
  • Research & Ideas

Lipstick Tips: How Influencers Are Making Over Beauty Marketing

company advertisements least. And they said influencer marketing sways their purchasing decisions most, while direct-mail marketing is the least effective way to reach them. When asked which social media channels they visit most,... View Details
Keywords: by Dina Gerdeman; Consumer Products; Beauty & Cosmetics
  • July 2010
  • Supplement

Marketing Analysis Toolkit: Pricing and Profitability Analysis (CW)

By: Thomas J. Steenburgh and Jill Avery
Pricing is one of the most difficult decisions marketers make and the one with the most direct and immediate impact on the firm's financial position. This toolkit will introduce the fundamental terminology and calculations associated with pricing and profitability... View Details
Keywords: Management Analysis, Tools, and Techniques; Marketing Strategy; Decisions; Strategic Planning; Price; Partners and Partnerships; Cost; Demand and Consumers; Revenue; Profit; Mathematical Methods; Measurement and Metrics
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  • July 2010 (Revised December 2011)
  • Background Note

Marketing Analysis Toolkit: Pricing and Profitability Analysis

By: Thomas J. Steenburgh and Jill Avery
Pricing is one of the most difficult decisions marketers make and the one with the most direct and immediate impact on the firm's financial position. This toolkit will introduce the fundamental terminology and calculations associated with pricing and profitability... View Details
Keywords: Forecasting and Prediction; Price; Profit; Management Analysis, Tools, and Techniques; Marketing Strategy; Demand and Consumers; Measurement and Metrics; Strategic Planning; Mathematical Methods; Retail Industry
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  • 21 Feb 2018
  • Research & Ideas

When a Competitor Abandons the Market, Should You Advance or Retreat?

SolStock In late 2016 drug maker Eli Lilly announced it would stop research on the Alzheimer's drug solanezumab after results proved disappointing over three trials. For competitors such as Biogen, Merck, and Roche, this decision... View Details
Keywords: by Rachel Layne; Pharmaceutical; Health
  • 15 Jan 2008
  • First Look

First Look: January 15, 2008

and vertical mergers. Our model highlights a collective action problem: what is good for an individual firm is often not good for the cluster. We speculate that this conflict may be a source of strategic tension in platform firms.... View Details
Keywords: Martha Lagace
  • April 2022
  • Teaching Note

Banorte Móvil: Data-Driven Mobile Growth

By: Ayelet Israeli and Carla Larangeira
In mid-2019, Carlos Hank was deliberating over the results for Banorte Móvil—the mobile application for Banorte, Mexico’s most profitable and second-largest financial institution. Hank, who had been appointed as Banorte´s Chairman of the Board in January 2015, had... View Details
Keywords: Data Analytics; Customer Lifetime Value; Financial Institutions; Mobile and Wireless Technology; Growth and Development Strategy; Customers; Technology Adoption; Communication Strategy; Banking Industry; Mexico; Latin America
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  • 28 Feb 2018
  • Sharpening Your Skills

Master the Team Meeting

you do this no more and no less than 48 hours before it is scheduled so ideas are timely and content is fresh. Topics should not be tactical—that’s what stand-ups and 1:1s are for. Instead, focus on strategic discussions and information... View Details
Keywords: by Julia Austin
  • 24 Nov 2009
  • First Look

First Look: Nov. 24

identification. Download the paper: http://www.imanet.org/pdf/11_09_epstein.pdf Nameless + Harmless = Blameless: When Seemingly Irrelevant Factors Influence Judgment of (Un)ethical Behavior Authors:Francesca Gino, Lisa Lixin Shu, and Max Bazerman... View Details
Keywords: Martha Lagace
  • 24 Jan 2017
  • First Look

First Look at New Research: January 24, 2017

Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52122 January 2017 Strategic Finance Managing Healthcare Costs and Value By: Kaplan, Robert S., Michael E. Porter, and Mark L. Frigo Abstract—Rising health care costs are a... View Details
Keywords: Sean Silverthorne
  • 23 Feb 2009
  • Research & Ideas

Creative Entrepreneurship in a Downturn

Obama administration. Q: Elsewhere you have described three fundamental decisions facing any business: where to play, how to deliver, and how to win. Taking the first fundamental, how can an entrepreneur think creatively about making the... View Details
Keywords: by Martha Lagace
  • 03 Oct 2005
  • Research & Ideas

The Truck Driver Who Reinvented Shipping

Transporting "containerized cargo" seemed to be a natural, cost-effective extension of his business. McLean initially envisioned his trucking fleet as an integral part of an extended transportation network. Instead of truckers traversing the eastern... View Details
Keywords: by Anthony J. Mayo & Nitin Nohria; Manufacturing; Transportation; Aerospace
  • September 2007
  • Case

Dice-K: The Hundred (Plus) Million Dollar Man

By: Randolph B. Cohen
Describes the efforts made by the Boston Red Sox to sign superstar Japanese pitcher Daisuke (Dice-K) Matsuzaka within the context of the team's attempts to keep pace with longtime rival, the New York Yankees. In late 2006, Dice-K is viewed as the prize of the free... View Details
Keywords: Negotiation; Cash Flow; Forecasting and Prediction; Financial Strategy; Sports Industry
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  • 12 Sep 2022
  • Research & Ideas

When Experts Play It Too Safe: Innovation Lessons from a NASA Experiment

the Dorothy and Michael Hintze Professor of Business Administration at HBS, and LISH research scientist Michael Menietti; as well as George Washington University’s Zoe Szajnfarber and Jason Crusan. “Given that these types of decisions can... View Details
Keywords: by Rachel Layne; Aerospace
  • 2008
  • Working Paper

Attitude-Dependent Altruism, Turnout and Voting

By: Julio J. Rotemberg
This paper presents a goal-oriented model of political participation based on two psychological assumptions. The first is that people are more altruistic towards individuals that agree with them and the second is that people's well-being rises when other people share... View Details
Keywords: Voting; Political Elections; Market Participation; Attitudes
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  • 01 Dec 2023
  • News

A More Accommodating Approach

her career in new directions and add greater value to the company, she wanted to broaden her insights, skills, and network, which prompted her to enroll in HBS’s General Management Program (GMP) in 2021, a decision made more feasible... View Details
Keywords: Jennifer Gillespie