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  • All HBS Web  (1,433)
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    • Events  (3)
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  • 29 Oct 2014
  • News

Ex-NFL Union President Foxworth Joining NBA Players Union

Keywords: Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment
  • March 2019 (Revised March 2020)
  • Case

Choosing the Right Esports Business Model

By: David Collis and Alexander MacKay
Two esports entrepreneurs must choose on which business model to focus their time and money. After successfully launching an online esports coaching platform, a number of new opportunities emerge in the rapidly growing esports space that now has close to one billion... View Details
Keywords: Entrepreneurial Ecosystems; Business Development; Esports; Business Ventures; Entrepreneurship; Business Model; Management; Strategy; Sports; Sports Industry; Sports Industry; Sports Industry; Sports Industry; Sports Industry; North and Central America; Europe; Asia
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Collis, David, and Alexander MacKay. "Choosing the Right Esports Business Model." Harvard Business School Case 719-459, March 2019. (Revised March 2020.)
  • 25 Aug 2022
  • News

Elevator Pitch: Wagr

Illustration by Drue Wagner Wagr [Wa-jr] Mario Malave (MBA 2020), CEO Eliana Eskinazi (MBA 2020), CPO Concept: Wagr is a social sports-betting app that allows people to bet with others in their community instead of betting against the house. The Why: Wagr’s mission is... View Details
Keywords: entrepreneurship; gambling; social media
  • 01 Dec 2005
  • News

Style Check

Benetton Brain Trust: After learning at the knee of his father, Luciano, Alessandro is taking the family business forward. Working for his family’s company, whose colorful sportswear and controversial advertising made it a brand of international renown, Alessandro... View Details
Keywords: Formula 1; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Management of Companies and Enterprises; Management
  • 01 Dec 2020
  • News

Well Matched

Her interests leaned more in the direction of strategy—and sports. Rapaport found plenty of outlets in both areas at HBS, where she was president of the Business of Sports Club. She also volunteered for Crossover into Business, an HBS... View Details
Keywords: Julia Hanna; venture capital; diversity; inclusion; tennis; leadership; women; Finance
  • March 2021
  • Case

Astralis Group: Determining a Brand Strategy

By: Benjamin C. Esty, Mette Fuglsang Hjortshoej and Emilie Billaud
After launching a Danish esports company in July 2019, and going public in December 2019 with multiple brands associated with different games, the Astralis leadership team was contemplating a shift to a single, corporate brand. While the original arguments for... View Details
Keywords: Brand Strategy; Esports; Video Games; Corporate Scope; Positioning; Ecosystem; Brands and Branding; Strategy; Business Ventures; Business Startups; Entrepreneurship; Ethics; Sports; Competitive Strategy; Value Creation; Diversification; Games, Gaming, and Gambling; Sports Industry; Sports Industry; Denmark; Europe
Citation
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Esty, Benjamin C., Mette Fuglsang Hjortshoej, and Emilie Billaud. "Astralis Group: Determining a Brand Strategy." Harvard Business School Case 721-382, March 2021.
  • 28 Jun 2011
  • News

Bold Ascent

Baka: Hiking in Marin County with daughter, Isabella Sunshine. Photo courtesy Tim Baka Tim Baka (MBA ’93) is a self-confessed “numbers guy” who doesn’t wear a tie. As cofounder and president of SlingFin, a Berkeley, California-based startup that provides... View Details
Keywords: hiking; Sporting Goods, Hobby, Musical Instrument, and Book Stores; Sporting Goods, Hobby, Musical Instrument, and Book Stores
  • 20 Jun 2017
  • News

Inside the $20 Million Plan to Take Drone Racing Mainstream

  • 01 Sep 2013
  • News

The First Scrum

experiences proved symbiotic. As the School's only extramural, competitive sports team, the HBS Rugby Football Club resonated with players and a growing number of fans, if not the administration. In the five decades since, some 1,500 men... View Details
Keywords: rugby; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Colleges, Universities, and Professional Schools; Educational Services
  • 27 Jul 2022
  • News

High Flyer

View this post on Instagram A post shared by @HBSAlumni (@hbsalumni) When they’re not helping to make a difference in the world, HBS alumni find numerous ways to unwind. These pursuits can include reading, playing golf, sailing, running, and a number of other... View Details
  • 11 Jan 2018
  • News

Chrissie Gorman: Making A Difference

  • 02 Dec 2020
  • News

HBS Alumni Named to Forbes 30 Under 30 List

annual list features “young entrepreneurs, activists, scientists and entertainers” from a wide diversity of categories, ranging from sports to venture capital to social impact. The HBS alumni featured include Rich Horgan (MBA 2018),... View Details
  • 2018
  • Working Paper

After the Carnival: Key Factors to Enhance Olympic Legacy and Prevent Olympic Sites from Becoming White Elephants

By: Isao Okada and Stephen A. Greyser
In recent years, the total spending on hosting the Olympic Games has snowballed. The 2008 Beijing Olympic Games spent $40 billion on infrastructure development, and the 2014 Sochi Winter Olympics reached $50 billion. Even when the glorious but costly Olympic Games come... View Details
Keywords: Olympic Venue; Effective Reuse; White Elephant; Sustainability; Buildings and Facilities; Sports
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Okada, Isao, and Stephen A. Greyser. "After the Carnival: Key Factors to Enhance Olympic Legacy and Prevent Olympic Sites from Becoming White Elephants." Harvard Business School Working Paper, No. 19-019, August 2018.
  • 02 Jun 2015
  • News

Tampa Bay Lightning Owner Looks to the Stanley Cup Finals

Keywords: hockey; philanthropy; community; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

    George S. Lannom, Jr.

    Though he began his business as a tannery for the production of saddles and other equine equipment, Lannom was forced to diversify when the automobile gained popularity. To save his business, Lannom turned to the manufacture of baseballs just as the View Details
    Keywords: Fabricated Goods
    • 20 Jul 2016
    • Research & Ideas

    Airplane Design Brings Out the Class Warfare in Us All

    The study results also have broader implications, providing important insight into what sparks antisocial behavior that a variety of businesses can consider when they embark on designing everything from stadium seating to office layouts. Norton is trying to obtain data... View Details
    Keywords: by Dina Gerdeman; Sports; Sports; Sports
    • 25 Jan 2017
    • News

    How a Harvard Pickup Game Led to the GE-Celtics Marketing Deal

      Mark H. McCormack

      McCormack was considered a pioneer in sports marketing. He worked with individual athletes to secure lucrative endorsements including Arnold Palmer, Wayne Gretzky, Monica Seles and Tiger Woods. McCormack also worked with a number of View Details
      Keywords: Services

        Michael D. Eisner

        Eisner has also upgraded and expanded Disney’s theme parks and hotels, and has added hundreds of retail Disney Stores. In 1995, Eisner acquired the ABC Television Network and ESPN, the cable sports network. Eisner has also grown the... View Details
        Keywords: Entertainment & Broadcast Media
        • 01 Jun 1998
        • News

        Mark Tatum

        a fax machine, and private space for conducting career research. "The center has been a tremendous help to students in their job searches," he says with pride. "That really means a lot to me." Tatum arrived at HBS with a clear goal in mind: a career in View Details
        Keywords: Susan Young; photograph by Webb Chappell
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