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Show Results For
- All HBS Web
(1,427)
- People (4)
- News (570)
- Research (677)
- Events (3)
- Multimedia (34)
- Faculty Publications (488)
- 01 Dec 2016
- News
Case Study: Sweat the Technique
Science Entrepreneurship at HBS, cites studies showing that even mild dehydration can compromise performance by as much as 29 percent. Nix has garnered interest from both endurance athletes—which include about 30 million dedicated runners in the United States alone—and... View Details
Keywords: Dan Morrell
- 01 Mar 2011
- News
Local Hero
and COO of the 2010 World Series–winning Giants, is on the air at a local sports radio station. He’s announcing plans to take the Series trophy on tour, not only throughout Northern California but also across the country to the site of... View Details
- 25 Aug 2022
- News
Elevator Pitch: Wagr
Illustration by Drue Wagner Wagr [Wa-jr] Mario Malave (MBA 2020), CEO Eliana Eskinazi (MBA 2020), CPO Concept: Wagr is a social sports-betting app that allows people to bet with others in their community instead of betting against the house. The Why: Wagr’s mission is... View Details
- 01 Dec 2005
- News
Style Check
Benetton Brain Trust: After learning at the knee of his father, Luciano, Alessandro is taking the family business forward. Working for his family’s company, whose colorful sportswear and controversial advertising made it a brand of international renown, Alessandro... View Details
- March 2021
- Case
Astralis Group: Determining a Brand Strategy
By: Benjamin C. Esty, Mette Fuglsang Hjortshoej and Emilie Billaud
After launching a Danish esports company in July 2019, and going public in December 2019 with multiple brands associated with different games, the Astralis leadership team was contemplating a shift to a single, corporate brand. While the original arguments for... View Details
Keywords: Brand Strategy; Esports; Video Games; Corporate Scope; Positioning; Ecosystem; Brands and Branding; Strategy; Business Ventures; Business Startups; Entrepreneurship; Ethics; Sports; Competitive Strategy; Value Creation; Diversification; Games, Gaming, and Gambling; Sports Industry; Sports Industry; Denmark; Europe
Esty, Benjamin C., Mette Fuglsang Hjortshoej, and Emilie Billaud. "Astralis Group: Determining a Brand Strategy." Harvard Business School Case 721-382, March 2021.
- 28 Jun 2011
- News
Bold Ascent
Baka: Hiking in Marin County with daughter, Isabella Sunshine. Photo courtesy Tim Baka Tim Baka (MBA ’93) is a self-confessed “numbers guy” who doesn’t wear a tie. As cofounder and president of SlingFin, a Berkeley, California-based startup that provides... View Details
- 11 Jan 2018
- News
Chrissie Gorman: Making A Difference
- 27 Jul 2022
- News
High Flyer
View this post on Instagram A post shared by @HBSAlumni (@hbsalumni) When they’re not helping to make a difference in the world, HBS alumni find numerous ways to unwind. These pursuits can include reading, playing golf, sailing, running, and a number of other... View Details
- August 1988 (Revised November 1989)
- Case
Reebok International Ltd.
By: John A. Quelch
Reebok executives are reviewing the company's advertising and promotion programs for the second half of 1988. These include sponsorship of the 1988 Summer Olympics and a rock concert tour organized by Amnesty International. In addition, Reebok is launching a new... View Details
Keywords: Marketing Strategy; Music Entertainment; Advertising Campaigns; Sports; Sports Industry; Sports Industry; Sports Industry
Quelch, John A. "Reebok International Ltd." Harvard Business School Case 589-027, August 1988. (Revised November 1989.)
- 01 Sep 2013
- News
The First Scrum
experiences proved symbiotic. As the School's only extramural, competitive sports team, the HBS Rugby Football Club resonated with players and a growing number of fans, if not the administration. In the five decades since, some 1,500 men... View Details
- 10 Feb 2016
- News
Drone Racing League Launches
- 02 Dec 2020
- News
HBS Alumni Named to Forbes 30 Under 30 List
annual list features “young entrepreneurs, activists, scientists and entertainers” from a wide diversity of categories, ranging from sports to venture capital to social impact. The HBS alumni featured include Rich Horgan (MBA 2018),... View Details
- September 2016 (Revised April 2020)
- Case
Dwyane Wade
By: Anita Elberse and Jennifer Schoppe
In July 2016, while on his annual China tour to help promote the sportswear brand Li-Ning, basketball superstar Dwyane Wade and his long-time business manager, Lisa Joseph-Metelus, face a decision regarding one of his other business partnerships—that with the American... View Details
Keywords: Branding; Fashion; Superstar; Celebrity Endorsement; Innovation; Creative Industries; Talent; General Management; Sports; Entertainment; Brands and Branding; Marketing; Management; Strategy; Personal Development and Career; Sports Industry; Sports Industry; Sports Industry; China
Elberse, Anita, and Jennifer Schoppe. "Dwyane Wade." Harvard Business School Case 517-035, September 2016. (Revised April 2020.)
- 20 Jul 2016
- Research & Ideas
Airplane Design Brings Out the Class Warfare in Us All
The study results also have broader implications, providing important insight into what sparks antisocial behavior that a variety of businesses can consider when they embark on designing everything from stadium seating to office layouts. Norton is trying to obtain data... View Details
- 25 Jan 2017
- News
How a Harvard Pickup Game Led to the GE-Celtics Marketing Deal
Mark H. McCormack
McCormack was considered a pioneer in sports marketing. He worked with individual athletes to secure lucrative endorsements including Arnold Palmer, Wayne Gretzky, Monica Seles and Tiger Woods. McCormack also worked with a number of View Details
Keywords: Services
Michael D. Eisner
Eisner has also upgraded and expanded Disney’s theme parks and hotels, and has added hundreds of retail Disney Stores. In 1995, Eisner acquired the ABC Television Network and ESPN, the cable sports network. Eisner has also grown the... View Details
Keywords: Entertainment & Broadcast Media
- 2018
- Working Paper
After the Carnival: Key Factors to Enhance Olympic Legacy and Prevent Olympic Sites from Becoming White Elephants
By: Isao Okada and Stephen A. Greyser
In recent years, the total spending on hosting the Olympic Games has snowballed. The 2008 Beijing Olympic Games spent $40 billion on infrastructure development, and the 2014 Sochi Winter Olympics reached $50 billion. Even when the glorious but costly Olympic Games come... View Details
Keywords: Olympic Venue; Effective Reuse; White Elephant; Sustainability; Buildings and Facilities; Sports
Okada, Isao, and Stephen A. Greyser. "After the Carnival: Key Factors to Enhance Olympic Legacy and Prevent Olympic Sites from Becoming White Elephants." Harvard Business School Working Paper, No. 19-019, August 2018.
- 30 Sep 2021
- Blog Post
Driving Social Impact Through Consumer Behavior: Nonprofit to Finance to Retail with Nicole Krantz (MBA 2022)
testing a new work environment. “I had worked at two smaller companies and founded a startup, so I thought, ‘What’s the opposite of that in retail?’” Krantz said. When she saw an internship opportunity at Dick’s Sporting Goods posted on... View Details
Keywords: Retail