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Show Results For
- All HBS Web
(1,435)
- People (4)
- News (580)
- Research (682)
- Events (3)
- Multimedia (34)
- Faculty Publications (494)
- 01 Mar 2007
- News
The Winning Season
of the great aspects of this sport is its element of uncertainty,” says DeWitt. “A losing team still wins about 40 percent of the games it plays, while a winning team wins around 60 percent. That means the team with the worst record can... View Details
- 01 Oct 1999
- News
You goal, girl
With interest in women's sports and professional leagues soaring, Amy Love (MBA '93) decided it was high time for a publication that would cover the new scene in a serious manner. Instead of simply transposing traditional women's magazine... View Details
- 01 Dec 2020
- News
Well Matched
Her interests leaned more in the direction of strategy—and sports. Rapaport found plenty of outlets in both areas at HBS, where she was president of the Business of Sports Club. She also volunteered for Crossover into Business, an HBS... View Details
- 20 Jun 2017
- News
Inside the $20 Million Plan to Take Drone Racing Mainstream
- 2018
- Working Paper
After the Carnival: Key Factors to Enhance Olympic Legacy and Prevent Olympic Sites from Becoming White Elephants
By: Isao Okada and Stephen A. Greyser
In recent years, the total spending on hosting the Olympic Games has snowballed. The 2008 Beijing Olympic Games spent $40 billion on infrastructure development, and the 2014 Sochi Winter Olympics reached $50 billion. Even when the glorious but costly Olympic Games come... View Details
Keywords: Olympic Venue; Effective Reuse; White Elephant; Sustainability; Buildings and Facilities; Sports
Okada, Isao, and Stephen A. Greyser. "After the Carnival: Key Factors to Enhance Olympic Legacy and Prevent Olympic Sites from Becoming White Elephants." Harvard Business School Working Paper, No. 19-019, August 2018.
- 2013
- Working Paper
NBC and the 2012 London Olympics: Unexpected Success
By: Stephen A. Greyser and Vadim Kogan
"The 2010 Vancouver Winter Games lost $223 million, astonishing for a 17-day event. Next year's London Summer Games, which cost a record Olympic rights fee of $1.18 billion, are expected to lose at least as much..." wrote Richard Sandomir in The New York Times. "NBC... View Details
Keywords: Success; Profit; Sports; Failure; Television Entertainment; Sports Industry; Sports Industry; Sports Industry; Vancouver; Beijing; London; Brazil; Russia
Greyser, Stephen A., and Vadim Kogan. "NBC and the 2012 London Olympics: Unexpected Success." Harvard Business School Working Paper, No. 14-028, September 2013.
George S. Lannom, Jr.
Though he began his business as a tannery for the production of saddles and other equine equipment, Lannom was forced to diversify when the automobile gained popularity. To save his business, Lannom turned to the manufacture of baseballs just as the View Details
Keywords: Fabricated Goods
- 02 Dec 2020
- News
HBS Alumni Named to Forbes 30 Under 30 List
annual list features “young entrepreneurs, activists, scientists and entertainers” from a wide diversity of categories, ranging from sports to venture capital to social impact. The HBS alumni featured include Rich Horgan (MBA 2018),... View Details
- 25 Aug 2022
- News
Elevator Pitch: Wagr
Illustration by Drue Wagner Wagr [Wa-jr] Mario Malave (MBA 2020), CEO Eliana Eskinazi (MBA 2020), CPO Concept: Wagr is a social sports-betting app that allows people to bet with others in their community instead of betting against the house. The Why: Wagr’s mission is... View Details
- 01 Dec 2005
- News
Style Check
Benetton Brain Trust: After learning at the knee of his father, Luciano, Alessandro is taking the family business forward. Working for his family’s company, whose colorful sportswear and controversial advertising made it a brand of international renown, Alessandro... View Details
- March 2021
- Case
Astralis Group: Determining a Brand Strategy
By: Benjamin C. Esty, Mette Fuglsang Hjortshoej and Emilie Billaud
After launching a Danish esports company in July 2019, and going public in December 2019 with multiple brands associated with different games, the Astralis leadership team was contemplating a shift to a single, corporate brand. While the original arguments for... View Details
Keywords: Brand Strategy; Esports; Video Games; Corporate Scope; Positioning; Ecosystem; Brands and Branding; Strategy; Business Ventures; Business Startups; Entrepreneurship; Ethics; Sports; Competitive Strategy; Value Creation; Diversification; Games, Gaming, and Gambling; Sports Industry; Sports Industry; Denmark; Europe
Esty, Benjamin C., Mette Fuglsang Hjortshoej, and Emilie Billaud. "Astralis Group: Determining a Brand Strategy." Harvard Business School Case 721-382, March 2021.
- 25 Jan 2017
- News
How a Harvard Pickup Game Led to the GE-Celtics Marketing Deal
- 11 Jan 2018
- News
Chrissie Gorman: Making A Difference
- 01 Jun 1998
- News
Mark Tatum
a fax machine, and private space for conducting career research. "The center has been a tremendous help to students in their job searches," he says with pride. "That really means a lot to me." Tatum arrived at HBS with a clear goal in mind: a career in View Details
Keywords: Susan Young; photograph by Webb Chappell
- 01 Sep 2013
- News
The First Scrum
experiences proved symbiotic. As the School's only extramural, competitive sports team, the HBS Rugby Football Club resonated with players and a growing number of fans, if not the administration. In the five decades since, some 1,500 men... View Details
- 27 Jul 2022
- News
High Flyer
View this post on Instagram A post shared by @HBSAlumni (@hbsalumni) When they’re not helping to make a difference in the world, HBS alumni find numerous ways to unwind. These pursuits can include reading, playing golf, sailing, running, and a number of other... View Details
- Student-Profile
Patrick Ferguson
sports analytics consulting group, where he helped professional sports teams identify undervalued players. His next position—as an accounting research assistant at his alma mater—brought these threads... View Details
Marty Blue
Marty spent 16 years in licensing at Reebok International predominantly as a licensor. She worked across a number of different brands (eg. Reebok, Weebok, Rockport, Greg Norman golf, and Boston Whaler) and product categories including kids footwear & apparel, View Details