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  • Web

Career Support - Business & Environment

consumer products, healthcare, biotech, media and entertainment, and more. In partnership with BEI and Rock, Shara Ticku (MBA 2017), Co-founder and CEO of c16 Biosciences, will be joining as an Entrepreneur-in-Residence. BEI Meetaway... View Details
  • 04 Apr 2022
  • What Do You Think?

As Disney Board Chair, What Would You Advise CEO Bob Chapek Regarding 'Don’t Say Gay'?

parks—responsible for spreading “pixie dust” for Disney’s “guests”—were supporters of these groups. Within Disney, employees were protesting on social media and organizing walkouts from company theme parks... View Details
Keywords: by James Heskett
  • March 1998 (Revised October 2015)
  • Case

Hamptonshire Express

By: V. G. Narayanan and Ananth Raman
Presents a series of problems that face a newspaper publisher, including inventory level, effort level, subsidy for unsold inventory, and commission for sales. Each problem is accompanied by one or more spreadsheets. Students must make various operational decisions. View Details
Keywords: Marketing Channels; Motivation and Incentives; Performance; Operations; Problems and Challenges; Decision Making; Sales; Demand and Consumers; Media and Broadcasting Industry; Media and Broadcasting Industry; United States
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  • Web

Judges - Alumni

Culture, B2B, B2C, Go-to-Market Strategy, Market Research, Marketing, Brand Building, Remote Work, Strategic Partnerships, Social Impact, Scaling, Product Roadmap, Pitch Feedback Advice Focus most of your energy on clearly articulating... View Details
  • 01 Dec 2022
  • News

Full Court Press

impact in a way he hadn’t in his last job. He likes to tell the story of being at a social event not long ago when a young child, maybe 10 years old, approached him. “He reached out to me and said, ‘Mr. Williams, I just want to thank you... View Details
Keywords: Dan Morrell
  • Web

Harvard Business School

Independent Beauty Consultants, and has been instrumental in developing a product portfolio strategy generating innovative skin care, coloring, and fragrance products. She has also driven the development of digital marketing and social... View Details
  • 13 Nov 2019
  • Research & Ideas

Don't Turn Your Marketing Function Over to AI Just Yet

going to influence the kind of data you can collect.” About the Author Kristen Senz is a writer and social media creator for Harvard Business School Working Knowledge. [Image: Just_Super ] Related Reading... View Details
Keywords: by Kristen Senz
  • Web

Frequently Asked Questions | HBS Online

said, there are certain deadlines that must be met with the goal of keeping the majority of the group focused on the same topics to maximize social interactions. Details on individual course or program requirements are communicated to... View Details
  • September 2013 (Revised August 2015)
  • Background Note

Leadership and Teaming

By: Ethan Bernstein
Small differences in the leadership of teams can have large consequences for the success of their efforts. Many initiatives fail not because of a fatal error in judgment or insufficient ideas, knowledge, motivation, or capabilities to deliver a solution. They fail... View Details
Keywords: Teams; Teaming; Leadership And Managing People; Leadership; Team Effectiveness; Team Performance; Team Design; Team Leadership; Teamwork; Team Process; Team Function; Team Launch; 60/30/10 Rule; Team Boundary; Distribution Of Leadership Authority; Self-Managed Teams; Virtual Teams; Unbounded Teams; Acts Of Leadership; Execution Teams; Decision Making Teams; Creativity Teams; Team Size; Task Design; Team Timeline; Team Roles; Team Representation; Diversity; Team Familiarity; Collective Intelligence; Team Stages Of Development; Team Coaching; Performance Pressure; X-Teams; Team Focus; Interaction; Management Teams; Managerial Roles; Management Systems; Management Style; Management Skills; Management Practices and Processes; Organizational Design; Organizational Structure; Performance Effectiveness; Performance Efficiency; Performance Productivity; Groups and Teams; Networks; Social Psychology; Behavior; Conflict and Resolution; Creativity; Social and Collaborative Networks; Satisfaction; Prejudice and Bias; Power and Influence; Personal Characteristics; Familiarity; Cognition and Thinking; Attitudes; Projects; Organizational Culture; Organizational Change and Adaptation; Leadership Development; Leadership Style; Leading Change; Knowledge Use and Leverage; Knowledge Sharing; Collaborative Innovation and Invention; Innovation and Management; Innovation Leadership; Design; Interpersonal Communication; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Asia; North and Central America; South America; Atlantic Ocean; Central Asia; Europe; Latin America; Middle East; Oceania; West Indies
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  • 2009
  • Chapter

Creating Superior Customer Value in a Connected World

By: Ranjay Gulati
"In the early twenty-first century, customers are more demanding than ever, and difficult economic times make them all the more so. As customers tighten their wallets and increase their demands, firms face greater pressure to provide superior customer value. Reducing... View Details
Keywords: Customer Satisfaction; Customer Value and Value Chain; Consumer Behavior; Product Design; Social and Collaborative Networks; Value Creation
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  • June 2016
  • Case

Big Spaceship: The Evolving Agency

By: Boris Groysberg and Matthew G. Preble
This case discusses the evolution of Big Spaceship, an advertising and marketing agency, from a product-focused business to a relationship-oriented one as clients seek deeper and more meaningful long-term partnerships. The 15-year-old company had already evolved... View Details
Keywords: Digital Marketing; Advertising; Advertising Campaigns; Marketing; Organizational Structure; Organizational Design; Organizational Culture; Organizational Change and Adaptation; Social Media; Advertising Industry; United States; New York (city, NY)
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  • 01 Jun 2022
  • News

A Sustainable Solution for Fashion

READY TO MAKE AN IMPACT READ MORE STORIES Syrup works by integrating a retailer’s data—historical and real-time transactions and inventory, e-commerce patterns, and marketing and promotion plans, among other things—with weather, search, and View Details
Keywords: April White
  • 01 Oct 2002
  • News

Michael F. Cronin

under management. Given Cronin's background, it's not surprising that the WP portfolio favors traditional industrial and service companies that are strong on business fundamentals. Examples include Herald Media (publisher of the newspaper... View Details
  • 18 Dec 2019
  • Book

6 Skills That Wise Companies Harness for World-Changing Innovation

social media editor for Harvard Business School Working Knowledge. [Image: iStockphoto] Related Reading For Better Ideas, Bring the Right People to the Brainstorm What Machine Learning Teaches Us about CEO... View Details
Keywords: by Kristen Senz
  • 21 Apr 2021
  • Research & Ideas

The Pandemic Conversations That Leaders Need to Have Now

social media and instantaneous communication Generational change as millennial and Gen Z workers with a more egalitarian, self-expressive style move into the workforce (and, at this point, into leadership... View Details
Keywords: by Boris Groysberg, Robin Abrahams, and Katherine Connolly Baden
  • 05 Sep 2018
  • Research & Ideas

The Hidden Benefit of Giving Back to Open Source Software

their direct control, and that is something that few managers fully realize at this point,” says Nagle. “Many are starting to realize it, but I think it’ll be one of the bigger shifts that traditional management goes through as the digital revolution marches on.”... View Details
Keywords: by Kristen Senz; Computer

    Best-selling and New Cases by Ben Esty

    Best-Selling Cases:  

      1) Eaton: Portfolio Transformation & Cost of... View Details

    • 17 Apr 2012
    • First Look

    First Look: April 17

    under the Rug: How Unethical Actions Lead to Forgetting of Moral Rules Authors:Lisa L. Shu and Francesca Gino Publication:Journal of Personality and Social Psychology (in press) Abstract Dishonest behavior can have various psychological... View Details
    Keywords: Carmen Nobel
    • 12 May 2020
    • Research & Ideas

    It’s Time To Relaunch Your Remote Team

    time for team members to reevaluate how to conduct themselves and interact amid the changing circumstances. Topics for discussion should include how often team members should connect virtually during the week, and with what digital tools. Teams must be deliberate about... View Details
    Keywords: by Tsedal Neeley
    • 23 Nov 2020
    • Research & Ideas

    COVID Was Supposed to Increase Bankruptcies. Instead, They've Gone Down.

    consumer, bankruptcies dropped 28 percent year-over-year. Chapter 11 business bankruptcies climbed 35 percent year-over-year and by 194 percent for corporations with more than $50 million in assets. However, when small businesses are included, total business... View Details
    Keywords: by Rachel Layne