Segmentation - Publications - Faculty & Research

01 Jun 2023
News

Alumni and Faculty Books

Edited by Margie Kelley Alumni Books The Boxer of Quirinal By John Barr (MBA 1972) Red Hen Press All animals struggle to survive. In John Barr’s poems, the success of the heron hunting, the albatross breeding, the inchworm spinning give proof of life. But for us that... View Details

Keywords: Publishing Industries (except Internet); Information

01 Jun 2017
News

Alumni and Faculty Books for June 2017

marketplace. Gaylin examines each of the main segments (Broadway, regional theater, orchestra, opera, and dance) along these business dimensions. Navies, Petrol, and Chocolate: Why Ukraine Matters by Peter P. Godston (MBA 1989)... View Details

01 Sep 2014
News

Afghanistan’s Hope and Light

responsible for a jump in their pay. In fact, the new system had simply cut out the middlemen, who once took what they saw as their rightful piece of the pie. Related Content: Case: Roshan: Light at the End of the Tunnel in Afghanistan Article: View Details

Keywords: Julia Hanna

March 2016
Case

IC Group A/S

By: John R. Wells and Gabriel Ellsworth

IC Group owned several of Scandinavia's leading premium fashion brands. How should it respond to the decline of its primary wholesale distribution channels (independent fashion boutiques and department stores)? Should it open more physical stores or focus on... View Details

Citation

Educators

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01 Jun 2018
News

June 2018 Alumni and Faculty Books

the largest segment of the world’s economy and also the largest health system on the planet. Its size and importance to human, environmental, and economic health means that no system is viewed with as much suspicion by so many people... View Details

05 Feb 2009
Research & Ideas

In Praise of Marketing

defined consumer segments or, indeed, of individual consumers. Engaged Consumers The interactive nature of the Internet means that customers are now engaged more than ever in the co-creation of brand meaning and the development of... View Details

Keywords: by John Quelch; Advertising

08 Apr 2008
First Look

First Look: April 8, 2008

marketing activities should it undertake to reinvigorate its brand? Is it meeting the needs of all segments of Chinese consumers? Should it? Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=308025... View Details

Keywords: Martha Lagace

September 2021
Case

Worldreader: Helping Readers Build a Better World

By: Marco Bertini, Elie Ofek and Julia Kelley

Founded in 2010, Worldreader was an international nonprofit organization that promoted reading to children around the world. For many years, Worldreader distributed e-readers to under-resourced communities and funded its operations primarily through philanthropic... View Details

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Educators

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18 Jul 2005
Research & Ideas

Identify Emerging Market Opportunities

example, because the data sources and credit histories that firms draw on in the West don't exist in emerging markets. Market research and advertising are in their infancy in developing countries, and it's difficult to find the deep databases on consumption patterns... View Details

Keywords: by Tarun Khanna, Krishna G. Palepu & Jayant Sinha

26 Jun 2000
Research & Ideas

Presentation Round-Up

noted that telecommunications has traditionally been a very segmented market, but from a macro standpoint it is consolidating as well. The prospective merger between Internet portal Lycos and Spanish Internet service provider Terra... View Details

Keywords: by Martha Lagace & Kenneth Liss; Technology; Communications; Telecommunications

11 Aug 2020
Blog Post

Supporting Independent Workers During COVID-19: One Phone Call at a Time

self-employed individuals. As they both closely followed the developments around the release of PPP and EIDL, they immediately realized there was a major problem: although the programs had included self-employed Americans as eligible applicants, this critical View Details

01 Mar 2013
News

A Healthy Profit

me, education is about change. And Antares unquestionably changes students' lives." Calling on the Experts This spring, an HBS-HSPH student team is visiting Mumbai to consider how MeraDoctor can extend its reach to a broader segment of... View Details

Keywords: Garry Emmons; Colleges, Universities, and Professional Schools; Educational Services; Health, Social Assistance

10 Mar 2021
News

Chasing the Silver Tsunami

The United States is about to witness a tectonic demographic shift. By 2034, as the baby boomers age en masse, the number of people over 65 will be greater than the number of children for the first time, according to the US Census Bureau. And yet, as market View Details

Keywords: Lisa Scanlon Mogolov; illustration by Dan Page; Nursing and Residential Care Facilities; Health, Social Assistance

01 Jun 2020
News

Check In

to be one of the first market segments to come back in a big way, and there’s already a big demand for Key West—in fact, it has higher room rates on average than New York City. You sound pretty optimistic overall. MD: Even though travel... View Details

Keywords: Julia Hanna; hotels; COVID-19; real estate; Accommodation; Hospitality

01 Oct 2001
News

A Janus-Faced Reflection

pretty much descent from the summit. Roll us off into retirement, on to the golf course, record our remaining exploits in the oldest segment of Class Notes, and pass out the canes and walkers. OK, maybe this is just baby-boomer rant and... View Details

Keywords: Walter Kiechel; Publishing Industries (except Internet); Information; Colleges, Universities, and Professional Schools; Educational Services

01 Jun 2013
News

Lesson Plans

to do education strategy or operations. How will online learning change the education establishment? Stephan Liozu, PhD (TGMP 15, 2005) @StephanLiozu: Disruption in educational market will require adaptation, biz model innovation & new View Details

Keywords: Educational Support Services; Educational Services; Elementary and Secondary Schools; Educational Services

10 Apr 2018
First Look

First Look at New Research, April 10, 2018

“Civic” of the private jet market). In 2015, the company’s HondaJet received FAA certification. The HondaJet is now the number one selling jet in the very light jet segment of the market, and the CEO of Honda Aircraft Corporation,... View Details

Keywords: Sean Silverthorne

13 Dec 2016
First Look

December 13, 2016

to exert over the different segments of their production processes. We describe a property-rights model of firm boundary choices along the value chain that generalizes Antràs and Chor (2013). To assess the evidence, we construct... View Details

Keywords: Carmen Nobel

01 Apr 2014
First Look

First Look: April 1

intermediary organizations. To test our theory, we examine every relationship between entrepreneurial firms and their venture capital investors in the minimally invasive surgical segment of the medical device industry over a 22-year... View Details