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- All HBS Web (1,453)
- Faculty Publications (474)
- 05 Dec 2007
- Sharpening Your Skills
Sharpening Your Skills: Managing Marketing
Cannibalizing Direct Sales? Working Paper: Adding Bricks to Clicks—The Effects of Store Openings on Sales through Direct ChannelsConsider a retailer who operates both brick-and-mortar stores and direct... View Details
- 01 Jun 2016
- News
Case Study: On the Table
style-driven business, but go with it. —Ted Hibben (MBA 1986) Start the delivery operation but structure it for spin-off, because there’s clearly an opportunity for e-commerce logistics in Mexico. As part of the startup, look for other... View Details
- 01 Mar 2006
- News
Fast Lane to Country Lane
feel like everything I’ve done has been leading to this,” says Lackley, who manages business operations for Mark Lackley Furniture Maker (www.lackley.com), a high-end furniture company in Quechee, Vermont. Lackley began her “training” for... View Details
- 01 Sep 2016
- News
Case Study: Alumni Advice for a Health Care Startup
was operating as a kind of project manager for her mom—and that she was one of 66 million Americans taking care of an ill, aging, or disabled loved one—she began to build a more modern solution to care management. Wellthy provides loved... View Details
- 01 Mar 2007
- News
HBS Issues Upbeat 2006 Annual Report
As a business, HBS had a banner year in fiscal 2006. Demand for the School’s Executive Education programs was up, sales of cases and other print products grew, the MBA Program attained a 91 percent admissions yield, and total revenue... View Details
- June 2009
- Teaching Note
Curled Metal Inc. - Engineered Products Division (TN)
By: Frank V. Cespedes
Teaching Note for [709434]. View Details
Keywords: Sales; Product Development; Customers; Business Divisions; Price; Business Strategy; Cost; Production; Mining Industry
- 30 Nov 2017
- News
Happy Meals (Are Here Again)
demarcation. Now the workers are on the floor, delivering orders or helping customers with the new kiosks; Karavites has updated his employee training to include a focus on customer interaction. Average customer count is up at this location, he says, outpacing his... View Details
- January 2004 (Revised February 2006)
- Case
Raymond James Financial
Raymond James Financial (RJF) currently sells financial services through two channels. It is considering adding a third in the "middle" of the other two. The current strategy has one channel with employees and another with independent contractors. These attract very... View Details
Keywords: Organizational Change and Adaptation; Salesforce Management; Marketing; Distribution Channels; Human Resources; Financial Services Industry; Service Industry
Godes, David B. "Raymond James Financial." Harvard Business School Case 504-027, January 2004. (Revised February 2006.)
- January 1997 (Revised July 1998)
- Case
Dendrite International (Condensed)
By: John A. Deighton
This version has been shortened to concentrate on the issue of managing a long selling process and long post-sale account relationship. The focus on the pharmaceutical industry in the United States, Europe, and Japan is preserved. Broader questions of expansion into... View Details
Keywords: Customer Focus and Relationships; Marketing Strategy; Product Development; Sales; Expansion; Chemical Industry; Pharmaceutical Industry; Japan; Europe; United States
Deighton, John A. "Dendrite International (Condensed)." Harvard Business School Case 597-072, January 1997. (Revised July 1998.) (request a courtesy copy.)
Charles R. Walgreen, Jr.
As a young purchasing department officer, Walgreen Jr. gained valuable management experience by overseeing a wide variety of the company’s buying operations and by creating several new lines of merchandise. During his tenure as Walgreens'... View Details
Keywords: Retail
- 09 Dec 2015
- Research Event
How Do You Predict Demand and Set Prices For Products Never Sold Before?
How can a retailer use its own data to determine what to charge for products it has never sold before? That’s a question Kris Ferreira considered during a presentation at Future Assembly, an event at Harvard Business School where business leaders and academics... View Details
Louis S. Cates
Through acquisitions, such as the Nichols Copper Company, the Calumet and Arizona Mining Company, and the United Verde Copper Company, Cates expanded Phelps-Dodge into an integrated operation in the copper industry. In 1930, the capital... View Details
Keywords: Agriculture & Mining
- 07 Aug 2000
- Research & Ideas
Rocket Science Retailing
better supply chain management.For many of the retailers in our study, forecasting product demand is a right-brain function that relies on the gut feel of a few individuals and not on the systematic use of sales data. But it's a big... View Details
William T. Grant
Grant opened his department store operation in 1906 with a 25 cent-limit on all merchandise. Grant created this 25 cent niche market at a time when department store prices began at 50 cents and Kresge and Woolworth sold their merchandise... View Details
Keywords: Retail
- 17 Feb 2016
- News
The Power of Art
in San Francisco. ArtLifting’s chief operating officer Kelly McKenna (MBA 2015) told the Times that the company is gearing up for dramatic growth: “We have the funding right now, but it isn’t going to be here forever This is a critical... View Details
- 01 Sep 2010
- News
Fair Trade
from the book follow. An Affront to Public Morality The beauty business began modestly with the sale of products widely deemed an affront to public morality. Today, consumers around the world spend $330 billion a year on fragrances,... View Details
- 19 Jan 2017
- News
Finding Purpose in Profit
summit of every challenge they took on, a small market share was not in their plans, and they continued to push hard. In 2006, outdoor giant Timberland came knocking on their door, offering to buy and support the brand while letting Coupounas and her husband keep and... View Details
- 01 Mar 2008
- News
Reimagining China and India
is behaving in predictable ways once you understand their circumstances and historical context. Do multinationals treat India and China largely as sales opportunities? Yes. I think most multinationals traditionally have gone to these... View Details
- 01 Sep 2007
- News
Where Are They Now?
works on strategy issues, is point person for global initiatives and acquisitions, and oversees day-to-day operations across all of the group’s functions and its multiple brands, which reap $9 billion in annual View Details
- 01 Sep 2010
- News
Online Fashionistas
MAYBANK AND WILSON: Doing well while looking good. Courtesy Gilt Groupe Cofounded in 2007 by Alexandra Wilkis Wilson (MBA ’04), formerly of Louis Vuitton and Bulgari, and ex-eBayer Alexis Maybank (MBA ’04), Gilt Groupe is an online, members-only, luxury retailer that... View Details