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  • 25 Feb 2022
  • Blog Post

Climate Stories Episode #1: Kameale C. Terry

jobs that provide a sense of dignity for individuals.” Terry is riding the crest of the electric vehicle wave. The White House has an aspirational target of 50% of all new cars sold in the U.S. being zero-emissions models by 2030. And... View Details
  • 29 Jun 2007
  • First Look

First Look: June 29, 2007

Abstract Stigmatized minorities may have an advantage in persuading majority group members during some face-to-face interactions due to the greater self-presentational demands such interactions elicit. In contrast to models which predict... View Details
Keywords: Martha Lagace
  • 27 Feb 2007
  • First Look

First Look: February 27, 2007

  Working PapersPublic Action for Public Goods Authors:Abhijit Banerjee, Lakshmi Iyer, and Rohini Somanathan Abstract This paper focuses on the relationship between public action and access to public goods. It begins by developing a simple View Details
Keywords: Martha Lagace
  • 01 Jun 1996
  • News

1996 Global Alumni Conference Probes "Information Revolution"

Warnock, cofounder, chairman, and CEO of Adobe Systems, and Alan Taffel, vice president for marketing and sales at UUNET Technologies, discussed some of the most sweeping implications of today's information technology at a plenary session... View Details
Keywords: Daniel Penrice
  • 01 Jan 2002
  • News

Raymond V. Gilmartin (MBA '68)

people provided important lessons for the battle against HIV/AIDS, says Gilmartin. Not only is Merck pursuing a safe and effective vaccine to prevent and treat HIV infection, he points out, but the company also announced last year that it would not profit in the... View Details
  • February 22, 2023
  • Article

How to Seed Organic Marketing in a Video-First World

By: Ayelet Israeli, Leonard A. Schlesinger and Matt Higgins
Early direct-to-consumer (DTC) companies relied on plentiful capital and low-cost digital marketing to power growth. But as this sector has matured, capital is more constrained, social media is more cluttered, and customer acquisition costs are rising. DTC companies... View Details
Keywords: Online Business; Ecommerce; E-commerce; E-Commerce Strategy; Omnichannel Retail; Omnichannel Retailing; Influencer Marketing; Consumer; Organic Growth; Video Advertising; Promotion; Celebrities; Online Advertising; Online Channel; Online Communities; Online Community; Go To Market Strategy; Platform; Media; Media Content; Digital; Digital Culture; Digital Influencers; Direct To Consumer Marketing; Direct-to-consumer; Innovation ＆ Entrepreneurship; Innovation; Sales; Digital Platforms; Digital Marketing; Digital Strategy; Consumer Behavior; Internet and the Web; Advertising; Business Model; Growth Management; Marketing; Marketing Strategy; Marketing Channels; Marketing Communications; Communication Strategy; Innovation Strategy; Retail Industry; Consumer Products Industry; Fashion Industry; Advertising Industry; Apparel and Accessories Industry; Beauty and Cosmetics Industry; Food and Beverage Industry; Media and Broadcasting Industry; United States; North America
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  • 04 Nov 2008
  • First Look

First Look: November 4, 2008

Inc.—Engineered Products Division Harvard Business School Case 709-434 Curled Metal Incorporated has declining sales but has developed a new product (curled metal pile driver pads) that, in field tests, deliver customer benefits that are... View Details
Keywords: Martha Lagace
  • 01 Nov 2016
  • First Look

First Look - November 1, 2016

Ewens, Michael, Ramana Nanda, and Matthew Rhodes-Kropf Abstract—We study how technological shocks to the cost of starting new businesses have led the venture capital model to adapt in fundamental ways over the prior decade. We both... View Details
Keywords: Sean Silverthorne
  • 19 Jul 2010
  • Research & Ideas

How Mercadona Fixes Retail’s ’Last 10 Yards’ Problem

logistics and profitability while making life much better for workers. Mercadona offers the lowest prices in Spain, and its operational performance exceeds that of comparable Spanish and foreign chains. In 2008, Mercadona's sales per... View Details
Keywords: by Julia Hanna; Retail; Food & Beverage
  • 01 Oct 1996
  • News

Leading In a New Era

management practice has evolved since the "benevolent, high-growth environment" following World War II. That era provided fertile ground for the growth of Alfred Sloan's "strategy, structure, systems" model of the divisional corporation... View Details
Keywords: Nancy O. Perry
  • 17 Sep 2018
  • Blog Post

My Summer as a Venture Capitalist

tap a Core Partner who has experience running sales teams who will support the company for a few hours a month, or even take a more active role if needed. To align incentives with the founders, shares are given to Core Partners from... View Details
Keywords: Venture Capital / Private Equity
  • 20 Mar 2012
  • First Look

First Look: March 20

Market Governments—Qualitative Evidence from a Biotechnology Multinational Authors:Prithwiraj Choudhury, James Geraghty, and Tarun Khanna Publication:Global Strategy Journal 2, no. 1 (February 2012) Abstract We build on the emerging literature of influence-based View Details
Keywords: Sean Silverthorne
  • 15 Jan 2013
  • First Look

First Look: January 15

particular setting. This paper exploits a plausibly exogenous change in the liability structure offered by a microfinance program in India, which shifted from individual to group liability lending. We find evidence that the lending model... View Details
Keywords: Sean Silverthorne
  • 26 Sep 2017
  • First Look

First Look at New Research and Ideas, September 26, 2017

Business Review What’s the Right Kind of Bonus to Motivate Your Sales Force? By: Chung, Doug J., and Das Narayandas Abstract—Companies typically compensate their sales force by using some combination of... View Details
Keywords: Sean Silverthorne
  • 20 Feb 2008
  • First Look

First Look: February 20, 2008

highlight a two-stage process for marketing resource allocation. In stage one, a model of demand is estimated. This model empirically assesses the impact of marketing actions on consumer demand of a... View Details
Keywords: Martha Lagace
  • 01 Jan 2005
  • News

Louis V. Gerstner, Jr., MBA 1965

company's long-term viability. The strategy paid off, with sales jumping well over 50 percent in the first year alone. Under intense scrutiny, Gerstner then reversed a plan to split IBM into independently operated "Baby Blues," choosing... View Details
  • 05 Mar 2019
  • First Look

New Research and Ideas, March 5, 2019

firms attempt to manage recently acquired customers for whom only the first purchase has been observed. We propose a model that allows marketers to form “first impressions" of customers right after having been acquired. We define a first... View Details
Keywords: Dina Gerdeman
  • 03 Jan 2017
  • First Look

January 3, 2017

Transparency with Costly Information Processing By: Di Maggio, Marco, and Marco Pagano Abstract—We study a model where some investors (“hedgers”) are bad at information processing, while others (“speculators”) have superior... View Details
Keywords: Carmen Nobel
  • 08 Jul 2013
  • Research & Ideas

Everything Must Go: A Strategy for Store Liquidation

comparison to a store that is having a sale." In fact, customer behavior in general—unpredictable under the best of circumstances—becomes even more erratic during liquidation events, he notes. For their work with Gordon Brothers Group, Craig and Raman developed a... View Details
Keywords: by Julia Hanna; Retail
  • 09 Apr 2019
  • First Look

New Research and Ideas, April 9, 2019

recognized the urgency for a change in its business model from the traditional “Windows first” strategy, with its reliance mainly on the sales of on-premises licensed software. Thus, the company began to... View Details
Keywords: Dina Gerdeman