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  • All HBS Web  (1,514)
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  • 18 May 2015
  • Research & Ideas

Advertisers Get Serious About Playing With Their Brands

been a deliberate business for a long time. Now it's not so deliberate at all. We say, lighten up. The dead serious stuff doesn't work." 2. No risk, no result: The public enjoys playing with brands, so companies should decide if they want to invite this playful... View Details
Keywords: by Dina Gerdeman; Advertising
  • 12 Oct 2011
  • Research & Ideas

Creating Online Ads We Want to Watch

it's just funny—evoking small moments of giggly joy, culminating in the big moment when everyone is rewarded with a beer bash. Teixeira notes that Budweiser has garnered similar surprise-inducing success by featuring barely censored... View Details
Keywords: by Carmen Nobel; Consumer Products
  • 31 Jul 2012
  • First Look

First Look: July 31

reviews, to reward top achievers and put low performers on notice. The practical challenges of applying this system are illustrated in three brief vignettes. In the first two, students can assume the role of a manager charged with... View Details
Keywords: Carmen Nobel
  • 16 Apr 2013
  • First Look

First Look: April 16

prosocial spending did not provide an opportunity to build or strengthen social ties. Our findings suggest that the reward experienced from helping others may be deeply ingrained in human nature, emerging in diverse cultural and economic... View Details
Keywords: Sean Silverthorne
  • 15 Dec 2015
  • First Look

December 15, 2015

monetary rewards are at stake (Study 3). The tendency to infer dislike from dissimilarity is driven by a belief that others have a narrow and homogeneous range of preferences (Study 5). Publisher's link:... View Details
Keywords: Carmen Nobel
  • 05 Aug 2008
  • First Look

First Look: August 5, 2008

The authors identify the organizational levers that companies and frontline managers have at their disposal as they try to meet workers' deep needs. Reward systems that truly value good performance fulfill the drive to acquire. The drive... View Details
Keywords: Martha Lagace
  • 29 Jun 2007
  • First Look

First Look: June 29, 2007

ability to use customer information for pricing or whether even larger rewards could be found in leveraging the connection to the GM family. However, although jointly selling auto insurance and cars is common in many countries, the... View Details
Keywords: Martha Lagace
  • 07 Apr 2009
  • First Look

First Look: April 7, 2009

countries serving on the board are rewarded with an average $60 million "bonus" in IBRD loans. This is more likely driven by soft forces like boardroom culture rather than by the power of the vote itself. We find no significant... View Details
Keywords: Martha Lagace
  • 13 Sep 2004
  • Research & Ideas

Cash and the Woman-Owned Business

compensation is lower across the board. Very few women are serial entrepreneurs. Consequently, they are not in a position to stake their new ventures with the rich rewards that might come from selling an enterprise. Many women choose... View Details
Keywords: by Candida Brush, Nancy M. Carter, Elizabeth Gatewood, Patricia G. Greene & Myra M. Hart
  • 29 Sep 2003
  • Research & Ideas

Pride Goeth Before a Profit

advice, and I do recognize and reward people who are doing a good job." Pride In Numbers As Unocal's Thompson and Aetna's Schlichting show, a strong bond between manager and employee is an essential element in pride building.... View Details
Keywords: by Theodore Kinni
  • 08 Oct 2012
  • Research & Ideas

The Immigrants Who Built America’s Financial System

rewarding to deal with issues that were so important and formative of this country. The combination of Hamilton and Gallatin's thought still defines the tensions in American political economy as we know it today." Julia Hanna: How... View Details
Keywords: by Julia Hanna; Financial Services; Banking
  • 05 Sep 2006
  • Research & Ideas

HBS Cases: Porsche’s Risky Roll on an SUV

back into Wiedeking's shoes at that moment in time. While students already know that the Cayenne turned the company around, we ask the students to weigh the risks and rewards of entering the SUV market and where to locate the new plant.... View Details
Keywords: by Martha Lagace; Auto; Manufacturing
  • 19 Mar 2006
  • Research & Ideas

Do I Dare Say Something?

communication flow. Environments where risk-taking is championed and visibly rewarded rather than punished, where leaders have good personal as well as technical skills, and where factors that create psychological distance between bosses... View Details
Keywords: by Sarah Jane Gilbert
  • 29 Oct 2013
  • First Look

First Look: October 29

among adults around the world, and the warm glow of giving can be detected even in toddlers. These benefits are most likely to emerge when giving satisfies one or more core human needs (relatedness, competence, and autonomy). The rewards... View Details
Keywords: Sean Silverthorne
  • 27 Sep 2004
  • Research & Ideas

How Leaders Build Winning Streaks

for others. Gordon Bethune said that he was getting an award because of everyone else's hard work. Ivan Seidenberg could share the CEO role twice in the mergers that produced Verizon because he put the needs of the institution first, over his own ego. The View Details
Keywords: by Rosabeth Moss Kanter
  • 28 Feb 2012
  • First Look

First Look: Feb. 28

We see author-level ranking as one filter for navigating the scholarly literature and note that such rankings generate incentives for more open scholarship, as authors are rewarded for making their work available to the community as early... View Details
Keywords: Sean Silverthorne
  • 15 Nov 2011
  • First Look

First Look: November 15

student the challenges and rewards of learning to be a more skilled negotiator. Negotiation requires the integration of keen analytic insight with emotional intelligence capabilities. Purchase this... View Details
Keywords: Sean Silverthorne
  • 13 Dec 2016
  • First Look

December 13, 2016

accelerate progress: Put patients at the center of care, create choice, stop rewarding volume, standardize value-based methods of payment, and make data on outcomes transparent. Publisher's link:... View Details
Keywords: Carmen Nobel
  • 19 Apr 2011
  • First Look

First Look: April 19

and value of specific interstate relations. Results indicate that network-weaving organizations are easier to operate when they encompass proximate and similar actors, yet they also reap rewards for bringing together otherwise... View Details
Keywords: Sean Silverthorne
  • 24 Feb 2009
  • First Look

First Look: February 24, 2009

restaurants. This case examines four such services: Entertainment Book, Restaurant.com, Rewards Network, and OpenTable. Despite key functional similarities, each of the services chooses an importantly different approach—different pricing,... View Details
Keywords: Martha Lagace
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