Publications

Article

Why Am I Seeing This Ad? The Effect of Ad Transparency on Ad Effectiveness

By: Tami Kim, Kate Barasz and Leslie K. John

Given the increasingly specific ways marketers can target ads, many consumers and regulators are demanding ad transparency: disclosure of how consumers’ personal information was used to generate ads. We investigate how and why ad transparency impacts ad effectiveness.... View Details

Keywords: Digital Marketing; Customization and Personalization; Information; Trust; Performance Effectiveness

Find at Harvard

17 Jan 2013
Working Paper Summaries

Deregulation, Misallocation, and Size: Evidence from India

Keywords: by Laura Alfaro & Anusha Chari

02 Sep 2008
First Look

First Look: September 3, 2008

spillover effects. In the domain of private politics, shareholder resolutions filed against a firm, and against others in its industry, increase its propensity to acquiesce to these shareholder requests. Similarly, in the realm of public politics, the threat of state... View Details

Keywords: Sean Silverthorne

Research Summary

Personal Data in Marketing

By: John A. Deighton

Between 10% and 20% of all marketing activity in the United States, and a smaller proportion internationally, relies on data about individuals, whether personally identifying or pseudonomized. These data flow across a system of established and emerging firms operating... View Details

Keywords: Data; Personal Data; Information Technology; Industry Structure; Marketing

Research Summary

Entry deterrence via strategic litigation

This paper analyzes the use of litigation by incumbents to deter entry by new firms. Specifically, I look at a context where incumbent firms own patents that confer a limited monopoly period in the market. In the US pharmaceutical industry, regulation provides for... View Details

July 2005
Article

Price Improvement in Dealership Markets

By: Matthew Rhodes-Kropf

Price improvement refers to the practice whereby dealers order executions that improve on quoted prices. Why are these improvements given? Standard thinking is that competition causes dealers to give better prices to customers with less information. This paper... View Details

Keywords: Price; Markets; Competition; Information; Customers; Negotiation; Mission and Purpose; Practice; Theory; Performance Improvement; Bids and Bidding; Governing Rules, Regulations, and Reforms

Find at Harvard

Article

The Collapse of First Executive Corporation: Junk Bonds, Adverse Publicity, and the Run on the Bank Phenomenon

By: S. C. Gilson, H. DeAngelo and L. DeAngelo

In April 1991, regulators seized the major subsidiaries of First Executive Corporation (FE), an insurer that invested heavily in junk bonds. During the junk bond market turmoil of 1989–1990, adverse publicity fueled a bank run at FE, forcing a $4 billion portfolio... View Details

Keywords: Business Ventures; Bonds; Banks and Banking

Find at Harvard

16 Mar 2015
News

The 3 Things CEOs Worry About the Most

19 Jun 2018
News

When Technology Gets Ahead of Society

01 Nov 2012
HBS Seminar

Bill Kerr, Harvard Business School

Aliya Korganbekova

Aliya Korganbekova is an assistant professor in the Accounting and Management Unit. She teaches the Financial Reporting and Control course in the MBA required curriculum.

Professor Korganbekova's research focuses on... View Details

November 2022 (Revised March 2024)
Case

Replika AI: Monetizing a Chatbot

By: Julian De Freitas and Nicole Tempest Keller

In early 2018, Eugenia Kuyda, co-founder and CEO of San Francisco-based chatbot Replika AI, was deciding how to monetize the app she had built. Launched in 2017, Replika was a consumer AI “companion app” developed by a team of AI software engineers originally based in... View Details

Keywords: Mental Health; Subscriber Models; TAM; Monetization Strategy; Marketing Strategy; Product Marketing; AI and Machine Learning; Applications and Software; Product Positioning; Health Disorders; Technology Industry

Educators

January 2021 (Revised February 2021)
Case

TCS: From Physical Offices to Borderless Work

By: Prithwiraj Choudhury and Malini Sen

Tata Consultancy Services (TCS), a multinational IT services company headquartered in Mumbai, is a subsidiary of one of India’s most reputed conglomerates, the Tata Group. In 2020, TCS was valued at $144.7 billion, the highest for any company in the IT sector,... View Details

Keywords: Remote Work; Organizational Structure; Change Management; Transformation; Decision Choices and Conditions; Customer Satisfaction; Information Technology Industry; India; Asia; United States; Europe

Educators

March 2021
Supplement

Making Impact Investing Markets: IFC (B)

By: Shawn A. Cole, John Masko and T. Robert Zochowski

In 2018, Thailand’s Bank of Ayudhya (known as Krungsri), was considering whether to participate in the first issue of a new financial instrument from the International Finance Corporation (IFC), known as a gender bond. Building on the success of the Green Bond program... View Details

Keywords: Impact Investment; Development Economics; Developing Countries and Economies; Borrowing and Debt; Credit; Equity; Bonds; Financing and Loans; Growth and Development; Emerging Markets; Non-Governmental Organizations; Corporate Social Responsibility and Impact; Financial Instruments; Gender; Financial Services Industry; Thailand

March 2013
Article

Why 'Fair Value' Is the Rule: How a Controversial Accounting Approach Gained Support

By: Karthik Ramanna

For the past two decades, fair-value accounting—the practice of measuring assets and liabilities at estimates of their current values—has been on the ascent. This marks a major departure from the centuries-old tradition of keeping books at historical cost. It also has... View Details

Keywords: Fair Value; FASB; Finance; Politics; Financial History; Accounting; Fair Value Accounting; Financial Reporting; Accounting Industry; Financial Services Industry; United States

June 2010 (Revised September 2011)
Case

The Southeast Bank of Texas in the Financial Crisis

By: Robert C. Pozen and Benjamin Greff Schneider

The Southeast Bank of Texas, like most other financial institutions in the U.S., has fallen on hard times during the financial crisis of the past year. Now, in March 2009, the bank is faced with several choices as a result of the new reforms spawned from the financial... View Details

Keywords: Decision Choices and Conditions; Financial Crisis; Capital; Financial Liquidity; Governing Rules, Regulations, and Reforms; Policy; Banking Industry; Texas

Educators

June 2000
Article

On the Regulatory Application of Efficiency Measures

The last decade has witnessed a change to more powerful incentive schemes and the adoption by a large number of regulators of some form of price cap regimes. The efficiency frontiers literature tackles the problem of measuring the X factor in a price cap regime... View Details

Keywords: Performance Productivity; Mathematical Methods; Performance Efficiency

2024
Working Paper

Deregulation, Market Power, and Prices: Evidence from the Electricity Sector

By: Alexander MacKay and Ignacia Mercadal

We construct a novel dataset on electricity generation, wholesale transactions, and retail sales to assess the shift from cost-of-service regulation to deregulated, market-based prices in the context of the U.S. electricity sector. Consistent with earlier studies, we... View Details

Keywords: Deregulation; Market Power; Markups; Prices; Electricity; Energy; Markets; Governing Rules, Regulations, and Reforms; Price; Utilities Industry

SSRN

November 2023
Article

When Executives Pledge Integrity: The Effect of the Accountant's Oath on Firms' Financial Reporting

By: Jonas Heese, Gerardo Pérez Cavazos and Caspar David Peter

We study the effect of executives’ pledges of integrity on firms’ financial reporting outcomes by exploiting a 2016 regulation that requires holders of Dutch professional accounting degrees to pledge an integrity oath. We identify chief executive officers (CEOs) and... View Details

Keywords: Integrity; Financial Reporting; Accounting; Earnings Management

SSRN