Publications
Publications
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- All HBS Web
(3,047)
- Faculty Publications (804)
- June 1995 (Revised September 1996)
- Case
Union Carbide's Bhopal Plant (A)
By: Debora L. Spar
In December 1984, a Union Carbide plant in Bhopal, India, sprung a leak, releasing thousands of gallons of highly toxic gas into the atmosphere. By the time the leak was sealed, over 2,000 people had died. In a series of three excerpts from published accounts, the case... View Details
- June 1995 (Revised June 1996)
- Case
Comp.Sys.Intel: The Internet and the Pentium Chip Controversy (A)
By: Joseph L. Badaracco Jr. and Jerry Useem
- June 1995 (Revised June 1996)
- Case
Comp.Sys.Intel: The Internet and the Pentium Chip Controversy (B)
By: Joseph L. Badaracco Jr. and Jerry Useem
- January 1995 (Revised July 1996)
- Background Note
Paving the Information Superhighway
By: Lynda M. Applegate, Geoffrey Bock and Janis Lee Gogan
Examines solutions to many of the information-sharing problems that limit growth of electronic commerce on the Internet. Serves as a basic primer for the use of electronic information exchange. While familiarizing the student with the basic tenets and terminology of... View Details
- January 1995 (Revised September 1997)
- Case
TV Guide (B)
TV Guide, the nation's most profitable and largest magazine, attempts entry into the world of electronic publishing. The crux of TV Guide's strategy is to transform the magazine's content into a centralized database that can be accessed by new businesses, like... View Details
- November 1994 (Revised August 1997)
- Case
TV Guide (A)
TV Guide is the largest magazine in the United States and is attaining record profitability. This case details the economics of TV Guide's success by studying its advertiser and reader relationships. Presents a detailed look at how a large magazine manages all aspects... View Details
- November 1993 (Revised June 2007)
- Case
Jack Thomas
By: John P. Kotter and Andrew P. Burtis
This redisguised version of an earlier case, Tom Levick, provides an updated setting but does not change the teaching objectives. Chronicles the first six weeks of experience on the job for a recent business school graduate. Emphasis is on managing... View Details
- July 1993 (Revised June 2000)
- Case
Harlequin Romances-Poland (A)
By: John A. Quelch
Harlequin Enterprises, the world's leading publisher of series romances, has been particularly successful in Poland. The case explores some of the challenges/opportunities of doing business in Eastern Europe and the marketing mix elements necessary for success. View Details
- March 1993 (Revised June 1995)
- Case
Singapore TradeNet: The Tale Continues
By: Lynda M. Applegate, John L. King and Boon-Siong Neo
Continues the story of Singapore Network Services Pte. Ltd. (SNS), which was created to initiate and manage the creation of value-added networks for trade and other aspects of commerce in the island nation of Singapore. SNS built on its TradeNet experience to develop... View Details
- March 1993
- Background Note
Stages Theory, The: A Framework for IT Adoption and Organizational Learning
By: Richard L. Nolan, David Croson and Katherine Seger
Describes Professor Richard Nolan's Stages Theory of Information Technology adoption by organizations. View Details
- March 1992 (Revised December 1992)
- Case
Harley-Davidson, Inc.--1987
By: W. Carl Kester and Julia Morley
After an LBO and near bankruptcy in the early 1980s, Harley-Davidson makes an astonishing recovery, going public in 1986. Its listing on the New York Stock Exchange in 1987 provides the occasion of an equity analyst to publish a research report in which she must issue... View Details
- January 1992
- Case
Metreke Cards
Used to introduce the assembly line process to first-year MBA students. Three different variations of an assembly line process for packing greeting cards are presented for analysis. To choose among the three, the students must address issues of time standards,... View Details
- November 1991 (Revised October 1993)
- Supplement
British Airways: ""Go for It, America!"" Promotion (B)
Provides details on the results of the campaign for British Airways (BA) in terms of expenditure by BA, press coverage, effect on bookings, and effect on overall market share. View Details
- October 1990
- Case
Parenting Magazine
Describes a set of decisions confronting Robin Wolaner, who is negotiating with representatives of Time Inc. about investing in a project to launch a new magazine called Parenting. The negotiations have reached an impasse. Among the issues to be considered are the... View Details
- April 1990 (Revised November 1992)
- Case
Population Services International: The Social Marketing Project in Bangladesh (Abridged)
By: James E. Austin
Population Services International (PSI) was a not-for-profit agency founded to disseminate family planning information and to market birth control products, primarily in less developed countries seeking to curb their population explosions. In 1976, PSI concluded an... View Details
- September 1988 (Revised September 1993)
- Case
Mrs. Fields Cookies
Mrs. Fields Cookies is a small company selling freshly baked goods through privately owned specialty stores (each store sells only Mrs. Fields products). The company has about 8,000 employees worldwide and less than 150 information systems people for a unique leverage... View Details
- September 1988 (Revised March 1989)
- Background Note
Note on the Book Publishing Industry in 1984
Keywords: Publishing Industry
- July 1986 (Revised December 1986)
- Case
McGraw-Hill Book Co. (Condensed)
Keywords: Publishing Industry
- March 1986 (Revised November 1990)
- Case
Valerie Morgan
Presents interviews and conversations with a woman who recently started a publishing house. Primarily concerns her immediate future regarding harvesting options: IPO, sell out, step up to chairman, venture capital, etc. Also deals with the excitement and thrill of... View Details