Publications

July 1998 (Revised November 1998)
Supplement

The Pellegrins (B)

By: John A. Davis

Supplements the (A) case. View Details

Keywords: Decisions; Management Succession; Family and Family Relationships; Family Ownership; Publishing Industry

November 1991
Case

Time Inc. and New Magazine Development (A)

By: David J. Collis and Nancy Donohue

Keywords: Journals and Magazines; Product Development; Publishing Industry

January 1992
Case

Metreke Cards

By: Steven C. Wheelwright

Used to introduce the assembly line process to first-year MBA students. Three different variations of an assembly line process for packing greeting cards are presented for analysis. To choose among the three, the students must address issues of time standards,... View Details

Keywords: Business or Company Management; Operations; Production; Product; Publishing Industry

March 1983 (Revised April 1987)
Teaching Note

McGraw-Hill Book Co.: Micro Computer Resource Center, Teaching Note

By: F. Warren McFarlan

Keywords: Information Technology; Publishing Industry

November 1993 (Revised June 2007)
Case

Jack Thomas

By: John P. Kotter and Andrew P. Burtis

This redisguised version of an earlier case, Tom Levick, provides an updated setting but does not change the teaching objectives. Chronicles the first six weeks of experience on the job for a recent business school graduate. Emphasis is on managing... View Details

Keywords: Power and Influence; Behavior; Leadership Style; Strategy; Rank and Position; Publishing Industry

02 Jun 2011
Research & Ideas

Signing at the Top: The Key to Preventing Tax Fraud?

Editor’s note: Concerns about data falsification and fabrication in a study conducted by Francesca Gino as part of this article have been shared by Harvard Business School with the publishing journal’s editor, along with a request that... View Details

Keywords: by Carmen Nobel; Accounting

January 2018
Article

The Central and Unacknowledged Role of the U.S. Food and Drug Administration in the Design and Execution of Medical Device Pivotal Trials

By: Aaron V. Kaplan and Ariel D. Stern

The introduction of new medical devices has transformed cardiovascular care in recent decades. Devices, such as heart valves, pacemakers, stents, ventricular assist devices, and implantable defibrillators, have prolonged and improved the quality of life for millions of... View Details

Keywords: Health Testing and Trials; Business and Government Relations; Governing Rules, Regulations, and Reforms; Information Publishing; Medical Devices and Supplies Industry; United States

27 Jul 2009
Research & Ideas

Social Network Marketing: What Works?

When marketers want to reach users of social networks such as Facebook, MySpace, or Cyworld, they have two choices: buy advertising or start a viral campaign. New research by Harvard Business School professor Sunil Gupta suggests that viral may be the way to go in... View Details

Keywords: by Sarah Jane Gilbert; Publishing; Publishing; Publishing

23 Feb 2016
First Look

February 23, 2016

Hong Luo Abstract— In this paper, we study the effect of invention disclosure through patent publication on the market for ideas. We do so by analyzing the effects of the American Inventor's Protection Act of 1999 (AIPA)—which required U.S. patent applications to be... View Details

Keywords: Sean Silverthorne

April 2000 (Revised September 2001)
Case

Peppers and Rogers Group, The

By: John A. Deighton

Can two successful authors build a scalable consulting practice based on their unique view of customer relationship management (CRM)? Should they emphasize strategy or execution? The case describes how Peppers and Rogers grew from two people earning speaker fees to a... View Details

Keywords: Customer Relationship Management; Growth and Development; Information Publishing; Going Public; Strategy; Competition; Internet; Consulting Industry

March 1993
Background Note

Stages Theory, The: A Framework for IT Adoption and Organizational Learning

By: Richard L. Nolan, David Croson and Katherine Seger

Describes Professor Richard Nolan's Stages Theory of Information Technology adoption by organizations. View Details

Keywords: Information; Body of Literature; Information Management; Information Publishing; Adoption; Organizational Structure; Organizational Design; Decision Making; Information Technology Industry

16 Dec 2011
Research & Ideas

Reintroducing Intellectual Ambition to the Study of Business History

The 85-year-old Business History Review, published quarterly by Harvard Business School, is the acknowledged leading peer-reviewed journal in the field. (BHR has recently been made available online through Cambridge University Press.) So... View Details

Keywords: by Geoffrey Jones & Walter Friedman

June 2010
Article

The Pathologies of Online Display Advertising Marketplaces

By: Benjamin Edelman

Display advertising marketplaces place "banner" ads on all manner of popular sites. While these services are widely used, they suffer significant challenges, including weak user response and low accountability for both advertisers and web site publishers. I survey a... View Details

Keywords: Misleading and Fraudulent Advertising; Online Advertising; Cost; Corporate Accountability; Information Publishing; Consumer Behavior; Relationships; Web Sites