Product Development - Publications - Faculty & Research - Harvard Business School

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July 1994
Case

Microsoft: Multimedia Publications (A)

By: Marco Iansiti and Ellen Stein

Microsoft Corp. has built a highly successful business around computer software (both applications and system software) using a particular organizational structure. Now that the company has chosen to enter the consumer market with a CD-ROM product, how should Microsoft... View Details

Keywords: Product Development; Organizational Structure; Applications and Software; Design; Expansion; Consumer Products Industry; Consumer Products Industry; Washington (state, US)

March 1995
Case

Procter & Gamble: Improving Consumer Value Through Process Redesign

The evolution of Procter & Gamble's development of efficient consumer response (ECR) involved a series of trials, a resolve to distribute diapers on the basis of product movement, a conscious effort to move to a new means of distribution across all lines, a first cut... View Details

Keywords: Technology; Organizational Change and Adaptation; Customer Value and Value Chain; Consumer Products Industry

December 2005 (Revised October 2013)
Case

Fred Khosravi and AccessClosure (A)

By: Richard Hamermesh and Liz Kind

Fred Khosravi is a serial medical device entrepreneur. In his latest venture, he must decide whether to sell now or continue to develop his current product and whether to market it, sell the company, or IPO. View Details

Keywords: Negotiation; Medical Devices; Venture Capital; Life Sciences; Health Care Industry; Healthcare Technology; Healthcare Ventures; Business Startups; Decision Choices and Conditions; Entrepreneurship; Growth and Development Strategy; Medical Devices and Supplies Industry; United States

November 1994 (Revised November 1995)
Case

SweetWater

By: H. Kent Bowen and Thomas D. Everett

Focuses on developing a promising idea into a viable product design by considering customer needs early in the design process. Following an Alaskan fishing trip, Sandy Platter, a computer peripherals engineer, has a new idea for a portable water-filter device for use... View Details

Keywords: Entrepreneurship; Independent Innovation and Invention; Product Design; Customers; Consumer Products Industry; Consumer Products Industry; Colorado

January 2003 (Revised March 2004)
Case

Silverado (A)

By: Jan W. Rivkin and Charles J. Woodard

Silverado has raised $50 million and launched its first product: an Internet-based trivia game with innovative software. In a highly uncertain environment, the young management team must decide whether to continue developing the product and whether to branch out into... View Details

Keywords: Risk and Uncertainty; Technological Innovation; Strategic Planning; Internet and the Web; Decision Choices and Conditions; Product Launch; Business Strategy; Entertainment and Recreation Industry

24 Apr 2023
HBS Case

What Does It Take to Build as Much Buzz as Booze? Inside the Epic Challenge of Cannabis-Infused Drinks

today has a number of investors, including celebrities such as Gwyneth Paltrow and Rosario Dawson, and recently raised $27 million in Series A funding. Cann’s products are now available sold in 34 states in the US and two provinces in... View Details

Keywords: by Jay Fitzgerald; Consumer Products; Consumer Products

November 2010 (Revised July 2011)
Case

FreshTec: Revolutionizing Fresh Produce

By: Jose B. Alvarez and Ryan Johnson

Entrepreneurial produce packaging firm, which has developed a disruptive technology that keeps fresh produce and flowers fresh for significantly longer, faces strategic growth decisions. CEO Bob Wright must decide how best to bring his company's unique packaging... View Details

Keywords: Decision Making; Disruptive Innovation; Leadership; Growth and Development Strategy; Product Launch; Supply Chain; Value Creation; Service Industry

March 1990 (Revised January 1997)
Case

ROLM: The SIGMA Introduction

By: V. Kasturi Rangan

ROLM's product development manager, Bob Lundy, has to prepare a detailed plan for launching a new product, code named SIGMA. The new product, though outstanding in features, has the potential to drastically affect ROLM's fortunes because it is incompatible with its... View Details

Keywords: Leadership; Marketing Strategy; Product Launch; Product Development; Strategic Planning

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April 2013
Article

Information and Subsidies: Complements or Substitutes?

By: Nava Ashraf, B. Kelsey Jack and Emir Kamenica

Does providing information about a product affect the impact of price subsidies on purchases of new or unfamiliar products? This question is particularly relevant for the introduction of health products in developing countries where consumers may be uncertain about... View Details

Keywords: Subsidies; Information; Consumer Behavior; Health; Zambia

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15 Aug 2016
Video

FIELD Global Immersions

June 2024
Case

Aidoc: Building a Hospital-Centric AI Platform

By: Ariel D. Stern and Susan Pinckney

In 2023, Israel-based AI health care company Aidoc evaluated its future. The company, founded in 2016, had grown from commercializing a single AI product for radiologists to a software platform that could detect 20 conditions and immediately notify care teams of... View Details

February 2012 (Revised April 2017)
Case

Schneider Electric: Becoming the Global Specialist in Energy Management

By: John D. Macomber and Rachna Tahilyani

Global electrical products company assesses growth and market demands in India. Company must decide between a products acquisition or developing a service business. Students need to be aware of different country conditions, demands on implementation of different... View Details

Keywords: Globalization; Energy; Management; Energy Industry

12 Dec 2013
HBS Seminar

William Kerr, Harvard Business School

05 Oct 2015
Working Paper Summaries

Online Network Revenue Management Using Thompson Sampling

Keywords: by Kris Johnson Ferreira, David Simchi-Levi & He Wang; Retail

January 2011 (Revised April 2024)
Case

Triangulate (A)

By: Thomas Eisenmann and Lauren Barley

In October 2010, Triangulate's founder/CEO must determine what product features to develop and what marketing programs to pursue in order to boost the odds of successfully raising another venture capital round for his nine month-old Facebook dating application. The... View Details

Keywords: Business Model; Business Startups; Entrepreneurship; Venture Capital; Product Launch; Social and Collaborative Networks; Internet and the Web

June 2020 (Revised March 2024)
Case

Deloitte's Pixel (A): Consulting with Open Talent

By: Michael L. Tushman, John Winsor and Kerry Herman

Deloitte Consulting’s General Manager Balaji Bondili, head of Pixel, considers how best to grow Deloitte Consulting’s use of open (on-demand) talent, as consulting companies and their clients face transformative change in the way client engagements and projects get... View Details

Keywords: Disruption; Talent and Talent Management; Growth and Development Strategy; Organizational Change and Adaptation; Consulting Industry; United States

February 2010
Background Note

Millipore Background Note

By: Elie Ofek and Natalie Kindred

This note provides background on Millipore Corporation, a global provider of products and services used primarily in the discovery, development and production of therapeutic drugs. With a track record of quickly adapting to the evolving needs of its customers,... View Details

Keywords: Organizational Change and Adaptation; Customer Focus and Relationships; Biotechnology Industry; Pharmaceutical Industry

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May 2024
Article

Tepid Uptake of Digital Health Technologies in Clinical Trials by Pharmaceutical and Medical Device Firms

By: Caroline Marra and Ariel D. Stern

Digital health technologies (DHTs) can enable more patient-centric therapeutic development by generating evidence that captures how patients feel and function, enabling decentralized trial designs that increase participant inclusivity and convenience, and collecting... View Details

Keywords: Health Care and Treatment; Technological Innovation; Product Development; Health Testing and Trials; Governing Rules, Regulations, and Reforms

January 2015
Case

The Blonde Salad

By: Anat Keinan, Kristina Maslauskaite, Sandrine Crener and Vincent Dessain

In 2014, Chiara Ferragni, a globe-trotting founder of the world's most popular fashion blog The Blonde Salad, and Riccardo Pozzoli, her co-founder and business partner, had to decide how to best monetize her blog as well as her shoe line called the "Chiara Ferragni... View Details

02 Jul 2012
News

Respecting employees can boost bottom line

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