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  • 17 Nov 2009
  • First Look

First Look: Nov. 17

with a dominant platform that earns more than under compatibility. We also find that incompatibility generates larger total welfare than compatibility when horizontal differences between platforms are small.... View Details
Keywords: Martha Lagace
  • October 2013
  • Article

Ad Revenue and Content Commercialization: Evidence from Blogs

By: Monic Sun and Feng Zhu
Many scholars argue that when incentivized by ad revenue, content providers are more likely to tailor their content to attract "eyeballs," and as a result, popular content may be excessively supplied. We empirically test this prediction by taking advantage of the... View Details
Keywords: Ad-sponsored Business Models; Media Content; Blog; Revenue Sharing; User-generated Content; Platform-based Markets; Blogs; Business Model; Digital Platforms; Commercialization; Digital Marketing
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  • 13 Sep 2011
  • First Look

First Look: September 13

Case of Search Platforms Authors:Hanna Hałaburda and Mikołaj Jan Piskorski Abstract We show that a two-sided platform can successfully compete by limiting the choice of potential matches it offers to its... View Details
Keywords: Sean Silverthorne
  • 11 Sep 2007
  • First Look

First Look: September 11, 2007

own profits when one side is subsidized in equilibrium. By contrast, if platforms make positive margins on both sides, the same investment has the regular, expected effects. Our analysis implies that the View Details
Keywords: Martha Lagace
  • 2007
  • Working Paper

Why Do Intermediaries Divert Search?

By: Andrei Hagiu and Bruno Jullien
We analyze the incentives to divert search for an information intermediary who enables buyers (consumers) to search affiliated sellers (stores). We identify two original motives for diverting search (i.e. inducing consumers to search more than they would like): i)... View Details
Keywords: Demand and Consumers; Motivation and Incentives; Internet and the Web; Digital Platforms; Distribution Channels; Business Strategy; Retail Industry
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  • Article

Network Effects Aren't Enough

By: Andrei Hagiu and Simon Rothman
In many ways, online marketplaces are the perfect business model. Since they facilitate transactions between independent suppliers and customers rather than take possession of and responsibility for the products or services in question, they have inherently low cost... View Details
Keywords: Digital Platforms; Competition; Internet and the Web; Network Effects; Market Participation
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  • 26 Mar 2019
  • First Look

New Research and Ideas, March 26, 2019

gamification techniques to engage and motivate employees to learn. This study empirically examines the performance consequences of gamified training by conducting a field experiment in a professional services firm. We find that the main effect of adopting the gamified... View Details
Keywords: Dina Gerdeman
  • 23 Sep 2008
  • First Look

First Look: September 23, 2008

teamwork in decision-making, the challenges of group decision-making, and the strategies for engaging team learning skills and attitudes to improve both the quality of and commitment to group decisions. Purchase the exercise:... View Details
Keywords: Martha Lagace
  • 10 Nov 2009
  • First Look

First Look: Nov. 10

  Working PapersPlatform Envelopment (revised) Authors:Thomas Eisenmann, Geoffrey Parker, and Marshall Van Alstyne Abstract Due to network effects and switching costs, platform providers often become entrenched. To enter established... View Details
Keywords: Martha Lagace
  • 28 Apr 2014
  • Research & Ideas

Football Stars Debate ‘The Social Capital of the Savvy Athlete’

Association and an MBA candidate in the class of 2015 at Harvard Business School. The event was moderated by Anita Elberse, the Lincoln Filene Professor of Business Administration at Harvard Business School, whose research focuses on marketing View Details
Keywords: by Carmen Nobel; Sports
  • October 2020 (Revised March 2021)
  • Supplement

Migros Turkey: Scaling Online Operations During COVID-19 (C)

By: Antonio Moreno and Gamze Yucaoglu
The case opens in August 2020 as Ozgur Tort and Mustafa Bartin, CEO and chief large-format and online retail officer of Migros Ticaret A.S. (Migros), Turkey’s oldest and one of its largest supermarket chains, are navigating Migros through COVID-19 and the unprecedented... View Details
Keywords: Business Model; Strategy; Digital Platforms; Information Technology; Technology Adoption; Value Creation; Globalization; Competition; Expansion; Logistics; Profit; Resource Allocation; Diversification; Corporate Strategy; Crisis Management; Health Pandemics; Strategic Planning; Food and Beverage Industry; Turkey
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  • 06 Jun 2005
  • Research & Ideas

Microsoft vs. Open Source: Who Will Win?

in a special issue of Management Science. Ultimately, the authors believe, neither side is likely to be forced from the battlefield—Microsoft has too much market share and OSS offers too many benefits for users. But there are strategies... View Details
Keywords: by Sean Silverthorne; Technology
  • August 2020 (Revised March 2021)
  • Supplement

Migros Turkey: Scaling Online Operations (B)

By: Antonio Moreno and Gamze Yucaoglu
The case opens in February 2020 as Ozgur Tort and Mustafa Bartin, CEO and chief large-format and online retail officer of Migros Ticaret A.S. (Migros), Turkey’s oldest and one of its largest supermarket chains, are looking over the results of the fulfillment pilot the... View Details
Keywords: Grocery; Business Model; Strategy; Digital Platforms; Information Technology; Technology Adoption; Value Creation; Globalization; Competition; Expansion; Logistics; Profit; Resource Allocation; Corporate Strategy; Retail Industry; Turkey
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  • 12 Apr 2016
  • First Look

April 12, 2016

Spontaneous Deregulation: How to Compete with Platforms That Ignore the Rules By: Edelman, Benjamin G., and Damien Geradin Abstract—Many successful platform businesses—think Airbnb, Uber, and YouTube—ignore... View Details
Keywords: Sean Silverthorne
  • March 2014
  • Teaching Note

The Weather Company

By: Rosabeth Moss Kanter and Ai-Ling Jamila Malone
New CEO David Kenny transformed The Weather Company in less than two years from a primary identity as a cable television channel to a multi-platform digital company innovating in the uses of weather data. He assesses progress and considers strategic choices and... View Details
Keywords: Leadership; Strategic Change; Technology; Digital; Weather; Organizational Change and Adaptation; Digital Platforms; Change Management; Leading Change; Growth and Development Strategy; Information Industry; Service Industry; Media and Broadcasting Industry
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  • 30 Apr 2013
  • First Look

First Look: April 30

Stanton Abstract—This study examines the role of the Indian diaspora in the outsourcing of work to India. Our data are taken from oDesk, the world's largest online platform for outsourced contracts, where India is the largest country in... View Details
Keywords: Sean Silverthorne
  • 27 Dec 2015
  • Research & Ideas

The Most Popular Stories and Research Papers of 2015

actually hinder the most important part of problem-solving: actually solving the problem. Research by Ethan Bernstein and colleagues. The 5 Strategy Rules of Bill Gates, Andy Grove, and Steve Jobs (34,436) David Yoffie and Michael... View Details
  • 22 Nov 2011
  • First Look

First Look: November 22

Sephora's traditional marketing programs. Importantly, Bornstein needs to begin thinking about a cohesive long-term strategy that clearly identifies the role digital platforms play and how they help Sephora... View Details
Keywords: Sean Silverthorne
  • 01 Jul 2019
  • Research & Ideas

The Airbnb Lesson for Startups? Success Takes More Than Technology

Investors riding the wave of technology public offerings have been waiting for a powerhouse debut from Airbnb, which logged its 500 millionth customer booking in March. After all, the home-sharing giant isn’t your typical unicorn. Unlike some of its Silicon Valley... View Details
Keywords: by Danielle Kost; Travel; Tourism
  • 15 Feb 2011
  • First Look

First Look: Feb. 15

two-sided market, we study how uncertainty and asymmetric information concerning the success of a new technology affects the strategies of the platforms and the market outcome. We find that the incumbent... View Details
Keywords: Sean Silverthorne

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