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  • November 2020
  • Teaching Note

DayTwo: Going to Market with Gut Microbiome

By: Ayelet Israeli
Teaching Note for HBS Case No. 519-010. DayTwo is a young Israeli startup that applies research on the gut microbiome and machine learning algorithms to deliver personalized nutritional recommendations to its users in order to minimize blood sugar spikes after meals.... View Details
Keywords: Start-up Growth; Startup; Positioning; Targeting; Go To Market Strategy; B2B Vs. B2C; B2B2C; Health ＆ Wellness; AI; Machine Learning; Female Ceo; Female Protagonist; Science-based; Science And Technology Studies; Ecommerce; Applications; DTC; Direct To Consumer Marketing; US Health Care; ＂USA,＂; Innovation; Pricing; Business Growth; Segmentation; Distribution Channels; Growth and Development Strategy; Business Startups; Science-Based Business; Health; Innovation and Invention; Marketing; Information Technology; Business Growth and Maturation; E-commerce; Applications and Software; Health Industry; Technology Industry; Insurance Industry; Information Technology Industry; Food and Beverage Industry; Israel; United States
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  • March 2025
  • Case

Stagwell: AI and the Future of Marketing

By: Suraj Srinivasan and Radhika Kak
In early 2025, Mark Penn, Founder, CEO and Chairman of Stagwell, a global marketing company with a network of over 70+ agencies that served over 4000 blue-chip customers across 40 countries, was looking at ways that marketers should navigate the disruption emanating... View Details
Keywords: Marketing; Advertising; Retention; Innovation Strategy; Advertising Industry; Technology Industry
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  • 13 May 2002
  • Book

Bringing the Master Passions to Work

  If passions are the masters of reason—as David Hume (1960) believed—then they have done a remarkable job at getting us to believe in their benign nature—their outright subservience to reason. Deception and self-deception are as critical to the narratives that the... View Details
Keywords: by Mihnea C. Moldoveanu & Nitin Nohria
  • December 2019 (Revised August 2022)
  • Exercise

Janet Ames (B)

By: Brian Trelstad and Brian Trelstad
The series of Janet Ames cases follow a fictional alumna of Harvard Business School into her consulting career in Boston. Over the series of cases, Ames is first offered the opportunity to join the board of a Boston-based non-profit organization, which offers students... View Details
Keywords: Philanthropy; Board; Non-profit Management; Career Changes And Transitions; Evaluation; Personal Development and Career; Opportunities; Decision Choices and Conditions; Philanthropy and Charitable Giving; Governing and Advisory Boards; Social Enterprise; Social Entrepreneurship; Nonprofit Organizations; Management; United States
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  • November 2024 (Revised December 2024)
  • Case

Moonfare and the Democratization of Private Equity

By: Victoria Ivashina and Srimayi Mylavarapu
Founded in 2016, Moonfare headquartered in Europe, was a pioneer in the “democratization” of private equity investments. Historically, private equity was accessible only to institutional investors like pension funds, endowments, sovereign wealth funds, and large family... View Details
Keywords: Private Equity; Customers; Wealth; Business Strategy; Segmentation; Technological Innovation; Product Launch; Financial Services Industry; Europe
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  • 26 Feb 2009
  • Working Paper Summaries

Barriers to Acting in Time on Energy and Strategies for Overcoming Them

Keywords: by Max H. Bazerman; Energy; Utilities
  • November 2024
  • Article

Leadership and Plumbing

By: Frank V. Cespedes
“Leadership” is a growth industry. Amazon lists over 60,000 books on the topic. Most focus on emotional intelligence, charisma, avoiding narcissism (usually someone else’s problem, according to these authors, not their problem) and other personality traits. But as... View Details
Keywords: Leadership Development
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  • 05 Sep 2023
  • Book

Thriving After Failing: How to Turn Your Setbacks Into Triumphs

missing our goals—sometimes due to our own shortcomings and sometimes due to factors outside our control.” The example shows just how emotionally taxing failure is, in both our careers and our personal lives. As a result, Edmondson says,... View Details
Keywords: by Michael Blanding
  • October 2019 (Revised December 2019)
  • Case

Swizz Beatz and Alicia Keys: A Power Couple

By: Boris Groysberg, Annelena Lobb and Sarah Mehta
Set in 2018, this case follows married couple and music industry titans Swizz Beatz and Alicia Keys as they consider how best to use their platforms to achieve their goals. Since achieving professional success in the music industry early in their lives, Swizz and Keys... View Details
Keywords: Entertainment; Music Entertainment; Personal Development and Career; Entrepreneurship; Goals and Objectives; Power and Influence; Music Industry; Entertainment and Recreation Industry; Fine Arts Industry
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  • Web

Blavatnik Fellowship in Life Science Entrepreneurship - Health Care

addressing inefficiencies that result in over $300 billion in lost value annually. Inspired by her personal experience navigating a high-risk pregnancy during her time at HBS, Somani is committed to View Details
  • 27 Jan 2020
  • Research & Ideas

Hard Work Isn't Enough: How to Find Your Edge

Associate Professor Laura Huang, who studies early entrepreneurship, where failure is common. “You can take two people who work equally hard, and one person will naturally have an advantage and achieve success, while the other can’t climb... View Details
Keywords: by Dina Gerdeman
  • 26 Mar 2024
  • Research & Ideas

How Humans Outshine AI in Adapting to Change

humans. “People were solving everything faster; self-orientation doesn’t seem to exist at all for AI,” De Freitas says. How does the technology need to improve? Developers still need to figure out how and where AI can learn to... View Details
Keywords: by Rachel Layne; Technology; Information Technology
  • 22 Aug 2016
  • Research & Ideas

Master the One-on-One Meeting

don’t do after work drinks—that suggests a less serious discussion. The agenda If a meeting is important enough to have, it should have an agenda. Topics in a 1:1 should be about professional growth, personal connection and for giving... View Details
Keywords: by Julia B. Austin
  • Career Coach

Deborah Resnick

consultant with McKinsey & Company, former Director of Professional Development for McKinsey's Midwest offices, and a current consultant and facilitator of leadership training at multiple tech companies, Deborah is a calibrated... View Details
Keywords: Consulting; Consumer Products; Retail
  • Research Summary

Dissertation: A Relational Perspective on Boundary Work: How Attorneys Manage Work-Life Boundaries

Many professionals struggle with managing boundaries between work and life outside of work. For decades researchers have been trying to understand this issue but we still have much to learn about it. With my dissertation, I aim to improve our understanding of... View Details

  • 2009
  • Working Paper

Assess, Don't Assume, Part II: Negotiating Implications of Cross-Border Differences in Decision Making, Governance, and Political Economy

By: James K. Sebenius

When facing a cross-border negotiation, the standard preparatory assessments—of the parties, their interests, their no-deal options, opportunities for and barriers to creating and claiming value, the most promising sequence and process design, etc.—should be... View Details

Keywords: Decision Making; Cross-Cultural and Cross-Border Issues; Corporate Governance; Negotiation Process; Organizational Culture; Business and Government Relations
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  • 2009
  • Working Paper

Assess, Don't Assume, Part I: Etiquette and National Culture in Negotiation

By: James K. Sebenius
When facing a cross-border negotiation, the standard preparatory assessments -- of the parties, their interests, their no-deal options, opportunities for and barriers to creating and claiming value, the most promising sequence and process design, etc. -- should be... View Details
Keywords: Cross-Cultural and Cross-Border Issues; Negotiation Process; Societal Protocols; Competitive Advantage; Cooperation
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  • 16 Feb 2024
  • Research & Ideas

As AI Upends Recruiting, Job Seekers Need a Waze App for Careers

for labor, spending heavily to lure away incumbent talent from competitive firms, while decrying the lack of skilled talent. Developing partnerships The key for employers is to recognize both how their own actions create a shortage of... View Details
Keywords: by Rachel Layne; Information Technology; Technology
  • April 2021
  • Case

Glass-Shattering Leaders: Michele Hooper

By: Boris Groysberg and Colleen Ammerman
Michele Hooper joined the board of the Dayton-Hudson Corporation when she was in her late thirties, becoming the company’s youngest director as well as the only woman and the only person of color in the boardroom. Such “firsts” were not unusual for Hooper, who had been... View Details
Keywords: Governing and Advisory Boards; Diversity; Corporate Governance; Personal Development and Career
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  • Career Coach

Becca Carnahan

I grow up?" question by helping them connect personal and professional dots and uncover areas of interest to explore. Then, drawing on an in-depth knowledge of HBS career resources, Becca guides students and alumni towards tools that will... View Details
Keywords: Education; Publishing / Communications / Advertising