Publications

February 2006 (Revised November 2006)
Case

GE's Growth Strategy: The Immelt Initiative

By: Christopher A. Bartlett

Follows the actions of GE CEO, Jeff Immelt, as he implements a growth strategy for the $150 billion company in a tough business environment. In four years, he reinvigorates GE's technology, expands its services, develops a commercial focus, pushes developing countries,... View Details

Keywords: Transformation; Judgments; Global Strategy; Leadership Style; Growth and Development Strategy; Organizational Structure

November 2021
Article

Corporate Strategy and the Theory of the Firm in the Digital Age

By: Markus Menz, Sven Kunisch, Julian Birkinshaw, David J. Collis, Nicolai J. Foss, Robert E. Hoskisson and John Prescott

The purpose of this article is to reinvigorate research in the intersection of corporate strategy and the theory of the firm in light of the rapid advancement of digital technologies. Using the theory of the firm as an interpretive lens, we focus our analysis on the... View Details

Keywords: Digitalization; Multi-business Firm; Scale And Scope; Theory Of The Firm; Corporate Strategy; Technological Innovation; Competitive Advantage; Organizational Design; Theory; Research; Digital Transformation

Find at Harvard

February 2003 (Revised March 2007)
Case

Safe to Say at Prudential Financial

By: Amy C. Edmondson and Corey B. Hajim

The CEO initiated a cultural change process at Prudential Financial to support a major business reorientation. Prudential, historically a privately held ("mutual") insurance company, went public in 2001. The cultural change was intended to prepare the organization to... View Details

Keywords: Growth and Development Strategy; Risk and Uncertainty; Private Ownership; Going Public; Transformation; Organizational Culture

04 Feb 2008
Research & Ideas

Putting Entrepreneurship in the Social Sector

while substantially improving overall organizational performance. Social entrepreneurs stay relentlessly focused on their missions and seek to continually innovate. This challenge cannot be overcome through incremental change in existing... View Details

Keywords: by Sean Silverthorne

01 Dec 2018
News

Lighting the Way

leaders in organizational studies who have crafted the discourse on the intersections of race, work, and leadership. The cross-disciplinary exchange centered on learning about and from the black experience. The symposium enhanced... View Details

01 Dec 2011
News

Faculty Books

leading specialists explore the history of innovation in four particularly innovative sectors of the US economy: agriculture, chemicals, life sciences, and IT. The Culture Cycle: How to Shape the Unseen Force that Transforms Performance... View Details

Keywords: Utilities

13 Sep 2011
First Look

First Look: September 13

energy and potential of their people to deliver superior economic and social value. Book: http://hbr.org/product/higher-ambition-how-great-leaders-create-economic-/an/12957-HBK-ENG The Culture Cycle: How to Shape the Unseen Force That View Details

Keywords: Sean Silverthorne

February 2017
Case

GE Digital

By: Rajiv Lal and Scott Johnson

Known for manufacturing industrial equipment, GE has decided to invest in software and analytics capabilities to become a digital industrial company. They have also created a software platform that they hope will power the Industrial Internet. GE executives forecasted... View Details

Keywords: GE; General Electric; Manufacturing; Industrial Internet; Wind Power; Digital Manufacturing; Renewable Energy; Energy; Innovation and Management; Innovation Strategy; Organizational Change and Adaptation; Organizational Culture; Applications and Software; Growth and Development Strategy; Transformation; Green Technology Industry; Technology Industry; Manufacturing Industry; North America

April 2002 (Revised May 2005)
Case

GE's Digital Revolution: Redefining the E in GE

By: Christopher A. Bartlett and Meg Glinska

This case details the implementation of the e-business initiative--the last of Jack Welch's four company-wide strategic thrusts. First, it summarizes the 20-year change process that Welch led, detailing the initiatives he put in place. It then traces how Gerry Podesta,... View Details

Keywords: Change Management; Transformation; Decision Choices and Conditions; Leadership Style; Business or Company Management; Organizational Culture; Organizational Structure; Performance Effectiveness; Corporate Strategy; Internet and the Web

06 May 2002
What Do You Think?

What’s Driving the “New Marketing?”

so few eyebrows. Comments from readers of this column suggest that marketing has, in practice, moved beyond the product development, promotion, pricing, and distribution activities that defined the field five decades ago. Alternatively, the extent to which the Internet... View Details

Keywords: by James Heskett

March 2014
Case

Managing Change at Axis Bank (A)

By: Paul Healy and Rachna Tahilyani

Axis Bank is India's third largest private sector bank. In April 2009, Shikha Sharma, an outsider, was appointed as its CEO. She took over from a person who had overseen ten years of rapid growth at the bank. The selection of an outsider as the new CEO surprised many... View Details

Keywords: Change Management; Transformation; Organizational Culture; Organizational Change and Adaptation; Leadership Style; Leading Change; Valuation; Finance; Banks and Banking; Financial Services Industry; Banking Industry; India

01 Oct 1996
News

New Releases

an eight-step process to help firms achieve the lasting organizational transformations essential for success in the coming decades. The Balanced Scorecard by Robert S. Kaplan and David P. Norton (Harvard... View Details

01 Dec 2018
News

Research Is the Foundation

divisiveness in their geographically dispersed colleagues. Yet she couldn’t find a single article of the hidden-in-plain-sight impact of language on the promise of global collaboration. “In my view,” says Neeley, now a full professor in the School’s View Details

April 2013 (Revised November 2013)
Case

Growing Financial Services in India: Aditya Birla Financial Services Group

By: Paul M. Healy and Rachna Tahilyani

Aditya Birla Financial Services Group is a large, broad-based, Indian financial services institution offering products ranging from life insurance and mutual funds to private equity. The company has witnessed a turnaround in recent years and regained lost market share.... View Details

Keywords: Regulatory Environment; Finance; Asset Management; Business Growth and Maturation; Transformation; Leadership Development; Leadership Style; Business Processes; Organizational Structure; Organizational Change and Adaptation; Competitive Strategy; Diversification; Segmentation; Financial Services Industry; Insurance Industry; India