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Show Results For
- All HBS Web
(1,374)
- People (2)
- News (460)
- Research (848)
- Events (1)
- Multimedia (5)
- Faculty Publications (180)
- 01 Dec 2016
- News
Starting Lineup: Upturning Travel
“discover, buy, and sell authentic tour experiences.” Zhang, the founder of travel firm WildChina which serves foreign visitors, launched NewUGo to connect the rapidly growing domestic Chinese travel market to off-the-beaten-path tourism... View Details
Keywords: April White
- 01 Jun 2007
- News
Steve Schwarzman
Schwarzman Illustration by Roberto Parada Last year the U.S. private-equity business set a number of impressive records: most money raised at $375 billion, most deals closed at 654, and biggest buyout ever at $38.9 billion. Of all the... View Details
- 21 May 2008
- Research & Ideas
Going Negative in Political Advertising
war of words would turn off consumers of both brands. And sales growth, not just market share, is what puts money in shareholders' pockets. As the market leader, Coke would... View Details
Keywords: by John Quelch
- 21 Nov 2017
- First Look
First Look at New Research and Ideas, November 21, 2017
forthcoming Quantitative Marketing and Economics Aggregation of Consumer Ratings: An Application to Yelp.com By: Dai, Weijia, Ginger Jin, Jungmin Lee, and Michael Luca Abstract—Because consumer reviews leverage the wisdom of the crowd,... View Details
Keywords: Sean Silverthorne
- 01 Jun 2012
- News
Pitfalls, Trade-Offs, Dreaming Big
money risk handicapping their venture if money dwindles or dries up completely. On the other hand, founders who accept funding risk losing control of their venture since there’s almost always an amount of... View Details
- 01 Jun 2011
- News
America the Unequal
Norton teaches in the Marketing Unit and is cowriting a book on money and happiness. This article first appeared as a New York Times blog post on March 22, 2011. View Details
- 01 Mar 2012
- News
Social Investing Pioneers
Palandjian Photo courtesy Tracy Palandjian Cohen Main article: Where Innovation Rules Governments and philanthropies have long sought to improve the lives of society’s least fortunate and most vulnerable, often with discouraging results. View Details
- 01 Jun 2008
- News
Kash Rangan
being that more money can then go to actual programs. So an organization might report, “We spend 6 percent on fundraising, whereas the industry average is 12 to 14 percent.” That’s typical, but beyond that, we don’t know how the other 94... View Details
- 01 Mar 2014
- News
Everything Old Is a New Opportunity
is targeting seniors, when 90 percent of today's marketing spend is aimed at people under 50. And he's hedging his bets on something we all think seniors run from—namely, technology. It all came together in 2012, when Johnston and... View Details
- 01 Mar 2018
- News
Case Study: On the Record
the risk associated with investing the potentially significant time and money necessary for the R&D, equipment, and talent that could eliminate these bottlenecks, or focus on growing the business with its current industry-leading... View Details
Keywords: April White
- 31 Mar 2022
- News
A Community Hunger Solution with Global Ambitions
occur often enough to reach as many mouths as possible. He designed the organization like a startup, built to scale, with chapters of “Robins” around the world who team up with restaurants and other organizations in their local cities and communities. View Details
- 29 May 2001
- Research & Ideas
Good News, Not Blues, For the Inner City
businesspeople, we've seen ourselves as helpless" in eradicating seemingly intractable problems like poverty, he said. Though giving money and volunteering time are good things to do, a better solution, he insisted, is to apply View Details
Keywords: by Martha Lagace
- Fast Answer
Black Business Leaders and Entrepreneurship
Filling the Gap: Underserved Markets in the Black Community Use these resources to validate the need underlying your business idea. Please contact infoservices@hbs.edu to schedule a consultation with a Baker librarian. ... View Details
- 05 Jun 2013
- Op-Ed
Corporate Leaders Need to Step Up on Climate Change
Green initiatives are ubiquitous these days, implemented with zeal at companies like Dupont, IBM, Walmart, and Walt Disney. The programs being rolled out—lighting retrofits, zero-waste factories, and carpool incentives—save money and provide a green glow. Most large... View Details
Keywords: by Michael Toffel & Auden Schendler
- Web
Bibliography - The Art of American Advertising
Columbia: University of Missouri Press, 1987. Laird, Pamela Walker. Advertising Progress: American Business and the Rise of Consumer Marketing . Baltimore: John Hopkins University Press, 1998. Lears, Jackson. Fables of Abundance: A... View Details
- Web
Black Business Leaders and Entrepreneurship | Baker Library
Help Center Black Business Leaders and Entrepreneurship How can I find underserved markets as a black entrepreneur? Use these resources to validate the need underlying your business idea. Please contact infoservices@hbs.edu to schedule a... View Details
- 01 Jun 2004
- News
Charlie Rose Interviews Goldman CEO Paulson
him on Goldman’s recently published first quarter results. “The economy feels better than it did a year ago,” replied Paulson with caution. “Things have turned, but our business is lumpy. You can’t extrapolate too much from the last quarter.” Of the View Details
- 25 Aug 2022
- News
Vision: To Go-Go
operations, analyzing what is already available for delivery in target markets and mining its own data to see what works and what doesn’t. “The industry is hard. You need tons of money to get started. Almost... View Details
- 01 Oct 1997
- News
Doing Something Real
not Cambridge, the heart of academia, but business-like Boston, seat of august money managers and the then-hottest management consulting firm around, The Boston Consulting Group, with whom all but three of our classmates (it seemed)... View Details
Keywords: Andrew Tobias (MBA '72)
- Web
Trade Catalogs - The Art of American Advertising
Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising: Trade Catalogs National Markets Advertising Products Trade Catalogs Trade... View Details