Publications

Educators

Purchase

October 1991
Case

Marketing Beef in Liberalized Japan

By: Ray A. Goldberg

Keywords: Food; Product Marketing; Trade; Food and Beverage Industry; Japan

November 1981
Background Note

Concept of the Marketing Mix

By: Benson P. Shapiro

Keywords: Marketing

2020
Working Paper

Pioneer (Dis-)advantages in Markets for Technology

By: Moritz Fischer, Joachim Henkel and Ariel Dora Stern

This study sheds new light on first- and early-mover advantages in the context of product innovation. Research on this classic topic often assumes that each firm participates in the entirety of the innovation and commercialization process. However, a division of labor... View Details

Keywords: First-mover Advantage; Product; Innovation Strategy; Market Entry and Exit; Acquisition; Technology

SSRN

2009
Other Unpublished Work

Deception in Post-Transaction Marketing Offers

By: Benjamin Edelman

Keywords: Ethics; Crime and Corruption; Market Transactions

2014
Working Paper

Corporate Financial Policies in Misvalued Credit Markets

By: Jarrad Harford, Marc Martos-Vila and Matthew Rhodes-Kropf

We theoretically and empirically investigate the repercussions of credit market misvaluation for a firm's borrowing and investment decisions. Using an ex-post measure of the accuracy of credit ratings to capture debt market misvaluation, we find evidence that firms... View Details

19 Mar 2008
Research & Ideas

Finding Success in the Middle of the Market

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.In soccer,... View Details

Keywords: by John Quelch; Auto; Retail

18 Nov 2015
Cold Call Podcast

A Hard Sell: Bringing Cultured Beef to Market

fall 1990
Article

Agendas, Incubators, and Marketing Organization

By: Frank V. Cespedes

Keywords: Marketing; Organizations

04 Aug 2015
News

How Mobile Fundamentally Changes Marketing

2008
Book

Business Market Management: Understanding, Creating, and Delivering Value

By: James C. Anderson, James A. Narus and Das Narayandas

For business-to-business marketing courses. The authors build the book around a framework of understanding, creating, and delivering value. View Details

Keywords: Customer Relationship Management; Customer Value and Value Chain; Cross-Cultural and Cross-Border Issues; Marketing; Marketing Strategy; Business Processes; Value

Purchase

December 2011
Article

EXEMPLARY CONTRIBUTION: Transforming Mental Models on Emerging Markets

By: Charles Dhanaraj and Tarun Khanna

Economic growth in the Western world increasingly depends on meaningful engagement with emerging markets such as Brazil, China, India, South Africa, and Turkey. Business schools are responding with increased attention to these markets in their research and curricula.... View Details

Keywords: Emerging Markets; Business Model; Economic Growth; Developing Countries and Economies; Research; Business Education; Learning; Financial Institutions; Framework; Transformation; Perspective; India; China; Brazil; South Africa; Turkey

13 Nov 2012
Talk

The Future of Market Capitalism

By: Lynn S. Paine

Keywords: Capitalism; Capital Markets

05 May 2003
What Do You Think?

Is This a Golden Era for Marketing Productivity?

Summing Up Questions raised in this month's column about the possibility of an era of marketing productivity based on innovative research techniques evoked a number of skeptical comments. However, in defense of such techniques, B. V.... View Details

Keywords: by James Heskett

February 1997
Background Note

Savings and Loans and the Mortgage Markets

By: Robert C. Merton and Alberto Moel

Provides a brief overview of the history of the savings and loans, the savings and loans crisis of the 1980s and 1990s, and the creation of the mortgage markets in the United States. Also explains briefly the most common types of mortgage-backed securities available. View Details

Keywords: History; Debt Securities; Markets; Mortgages; United States

Educators

Purchase

Article

Investing in Distressed Situations: A Market Survey

By: S. C. Gilson

The risks of investing in distressed companies—a practice popularly known as "vulture" investing—are highly firm specific and idiosyncratic. Investors who are adept at managing these risks, who understand the legal rules that must be followed in corporate bankruptcy,... View Details

Keywords: Investment; Markets