Publications

1995
Manual

Business Marketing Strategy: Cases, Concepts, and Applications, Instructor's Manual

By: V. K. Rangan, B. P. Shapiro and R. T. Moriarty Jr.

Keywords: Marketing Strategy

July 1996 (Revised July 2009)
Background Note

Antitrust and Competitive Strategy from the 1990s to 2008 (Condensed)

Describes U.S. antitrust policy, including major judicial decisions and their impact on competitive strategy. Omits information on the history of antitrust policy and on the specific prohibitions of the various acts. View Details

Keywords: Judgments; Policy; Laws and Statutes; Monopoly; Business and Government Relations; Competitive Strategy; United States

Educators

2008
Working Paper

Structural Closure and Exposure: Formation of Structural Inequality in Managerial Labor Markets

By: Mikolaj Jan Piskorski

Positional advantages arise when actors obtain rewards attached to positions they occupy, but these rewards are not merited by their performance. Existing theory suggests that in competitive markets there should be no positional advantages. This paper proposes a model... View Details

Keywords: Compensation and Benefits; Jobs and Positions; Managerial Roles; Performance Improvement; Alignment; Competitive Advantage; Equality and Inequality

22 Feb 2023
News

How to Seed Organic Marketing in a Video-First World

March 2005 (Revised December 2005)
Case

Morgan Stanley and TRAC-X: The Battle for the CDS Indexes Market

Morgan Stanley's credit derivatives business, specifically its collateralized debt obligation (CDO) business, has been hugely successful. One of its leading offerings is the TRAC-X product, jointly created and marketed by Morgan Stanley and JP Morgan. However, a new... View Details

Keywords: Credit Derivatives and Swaps; Product; Competition; Capital Markets; Financial Services Industry

March 1990
Article

The Effects of Brand Loyalty on Competitive Price Promotional Strategies

By: R. Lal, J. S. Raju and V. Srinivasan

Keywords: Brands and Branding; Competition; Strategy; Price

28 Jan 2010
Working Paper Summaries

Does Product Market Competition Lead Firms To Decentralize?

Keywords: by Nicholas Bloom, Raffaella Sadun & John Van Reenen

May 2008
Case

Sensors Unlimited: Bringing InGaAs Technology to the Market

By: Willy C. Shih

Sensors Unlimited was a small start-up in short-wavelength infrared imaging. Its learning base came out of Bell Labs, RCA's Sarnoff Lab, and the Rockwell Science Center, and as it built its capabilities and ventured into new application areas, it discovered a “killer... View Details

Keywords: Applied Optics; Mergers and Acquisitions; Business Startups; Growth and Development Strategy; Science-Based Business; Commercialization; Aerospace Industry; Technology Industry

April 1983
Article

Assessing Competition in the Market for Corporate Acquisitions

By: R. S. Ruback

Keywords: Competition; Business Ventures; Mergers and Acquisitions

May 2023
Teaching Note

Tesla’s Uncertain Fate as EV Race Accelerates

By: David Collis

Teaching Note for HBS Case No. 722-368. The case describes the strategic position of Tesla in 2021. While the firm has been successful in driving adoption of electric vehicles (EVs) globally and has a huge market share in the segment, it faces an impending tsunami of... View Details

Keywords: Strategy; Corporate Strategy; Competition; Business Growth and Maturation; Success; Adoption; Auto Industry

2016
Working Paper

Markets for Ideas: Prize Structure, Entry Limits, and the Design of Ideation Contests

By: Pavel Kireyev

Contests are a popular mechanism for the procurement of innovation. In marketing, design, and other creative industries, firms use freelance marketplaces to organize contests and obtain high-quality ideas for ads, new products, and even business strategies from... View Details

Keywords: Idea Generation; Crowdsourcing; Contest Design; Structural Estimation; Motivation and Incentives; Competition; Innovation and Invention

SSRN

Read Now

September 2016
Article

History-based versus Uniform Pricing in Growing and Declining Markets

By: Oz Shy, Rune Stenbacka and David Hao Zhang

We analyze the Markov Perfect Equilibria of an infinite-horizon overlapping generations model with consumer lock-in to compare the performance of history-based and uniform pricing in growing and declining markets. Under history-based pricing, firms charge higher prices... View Details

Keywords: History-based Pricing; Introductory Discount; Uniform Pricing; Consumer Lock-in; High Switching Costs; Demand and Consumers; Competition; Price; Market Entry and Exit; Product Marketing

2008
Article

Market Leadership and Strategic Investments in Innovation: The Adoption of E-Business Capabilities

By: Kristina Steffenson McElheran

This study focuses on whether more-productive firms are more likely to adopt process innovations and why. The empirical context is the adoption of e-business practices among U.S. manufacturing plants in early 2000. Based on detailed data from the U.S. Census of... View Details

Keywords: Investment; Innovation Strategy; Leadership; Motivation and Incentives; Competitive Advantage; Technology Adoption; Manufacturing Industry; United States

17 Nov 2022
News

Alumni Leaders on Decarbonization Strategies for Combating Climate Change

also some sticks and penalties in it. The most important one is probably the first-of-its-kind fee on methane emissions from the oil and gas sector, which is boosting the developing market for equipment to detect and measure methane... View Details

18 Sep 2017
Research & Ideas

'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

increased by 200 percent in the past eight years, rising from 3.5 percent of marketing budgets in 2009 to 10.5 percent in February 2017, according to The CMO Survey 2017. And that upward climb is expected to continue: View Details

Keywords: by Dina Gerdeman; Advertising; Technology

Web

A Marketing Revolution - The Art of American Advertising

Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership... View Details

November 2006 (Revised November 2007)
Case

Strategy in the Twenty First Century Pharmaceutical Industry: Merck & Co. and Pfizer Inc.

By: David J. Collis and Troy Smith

The global pharmaceutical industry has gone through substantial changes in the last few decades and pharmaceutical firms face major challenges including headline-grabbing litigation, imminent patent expirations, new technologies, rising drug development costs, generic... View Details

Keywords: Mergers and Acquisitions; Growth and Development Strategy; Product Development; Research and Development; Corporate Strategy; Pharmaceutical Industry; United States

Educators

July 2011
Case

Edna McConnell Clark Foundation-Enabling a Performance Driven Philanthropic Capital Market

By: Allen Grossman and Aldo Sesia

The Edna McConnell Clark Foundation, focused on building the organizational capabilities of nonprofits that served the disadvantaged youth in the United States, has recently been named an intermediary in the federal government's new social innovation fund (SIF), which... View Details

Keywords: Nonprofit Organizations; Organizational Change and Adaptation; Philanthropy and Charitable Giving; Financial Strategy; Performance Improvement; Capital Markets; United States

Educators

June 2017
Teaching Note

The De Beers Group: Exploring the Diamond Reselling Opportunity

By: Benjamin C. Esty, Daniel P. Gross and Lauren G. Pickle

In September 2014, Tom Montgomery (SVP of strategic initiatives at the De Beers Group) and his team launched a pilot program in the United States to explore $1 billion diamond market for pre-owned (recycled) diamonds. According to Montgomery, the motivation for the... View Details