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    Channing Spencer

    Channing Spencer is a Doctoral Candidate in the Organizational Behavior program jointly offered by Harvard Business School and the Department of Sociology at Harvard. She is also an affiliate of the Institute for Quantitative Social Science (IQSS).
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      Leslie K. John

      Leslie K. John is a Professor of Business Administration at Harvard Business School. Currently, she teaches on the topics of Negotiation, Marketing and Behavioral Economics in various Executive Education courses, including in the Program for Leadership Development.... View Details

      Keywords: marketing industry; marketing industry; marketing industry; marketing industry
      • September 2014
      • Case

      Crescent Pure

      By: John A. Quelch and Alisa Zalosh
      Executives from Portland Drake Beverages (PDB) are meeting to determine the appropriate product positioning and advertising campaign for the launch of Crescent Pure, a specialty organic beverage. They have 3 options for positioning: should Crescent Pure be positioned... View Details
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      • 2010
      • Book

      Winning in Emerging Markets: A Road Map for Strategy and Execution

      By: Tarun Khanna, Krishna G. Palepu and Richard Bullock
      The best way to select emerging markets to exploit is to evaluate their size or growth potential, right? Not according to Krishna Palepu and Tarun Khanna. In 'Winning in Emerging Markets,' these leading scholars on the subject present a decidedly different framework... View Details
      Keywords: Developing Countries and Economies; Management Analysis, Tools, and Techniques; Emerging Markets; Organizations; Opportunities; Business Strategy
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        Karim R. Lakhani

        Karim R. Lakhani is the Dorothy & Michael Hintze Professor of Business Administration at the Harvard Business School. He specializes in technology management, innovation, digital transformation and artificial... View Details

        Keywords: biotechnology; communications; computer; health care; high technology; information technology industry; internet; pharmaceuticals; software; video games
        • October 2000 (Revised March 2001)
        • Case

        BizRate.com

        By: Youngme E. Moon
        BizRate is a market research firm that collects point-of-purchase customer feedback data from retailing merchants. It then makes its findings available to consumers in the form of "BizRate star ratings," which are displayed on its website. To date, its primary revenue... View Details
        Keywords: Business Education; Marketing Channels; Internet and the Web; Customer Relationship Management; Trust; Business Model; Marketing Strategy; Internet and the Web; Business Divisions; Debates; Retail Industry
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        • Research Summary

        Overview

        By: Mattias E. Fibiger
        Professor Fibiger conducts research on twentieth-century international history, focusing primarily on political economy and international relations in Southeast Asia.

        Professor Fibiger's first book is entitled Suharto's Cold War: Indonesia, Southeast... View Details
        Keywords: Authoritarianism; Political Economy; Foreign Aid; Foreign Direct Investment; Foreign Policy; Southeast Asia; United States; Finance; International Economy; International Capital Markets; History; International Relations; National Security; Government and Politics; Development Economics; Southeast Asia; United States; Indonesia; Philippines; Malaysia; Singapore

          Amit Goldenberg

          Amit Goldenberg is an assistant professor in the Negotiation Organization & Markets unit, an affiliate with Harvard’s View Details

          • 13 Jan 2003
          • Research & Ideas

          The Subconscious Mind of the Consumer (And How To Reach It)

          proposition and becomes a more profound basis for developing marketing strategy than, say, technical superiority or long-lasting benefits. While the latter attributes are important, it is because they serve the deeper needs of connection... View Details
          Keywords: by Manda Mahoney
          • Research Summary

          Overview

          Hisano’s research addresses the social and cultural implications of technological development and economic changes mainly in the twentieth-century United States. By analyzing the regulation, manipulation, and presentation of food color, her current book project links... View Details
          Keywords: Business History; Consumer Behavior; Agribusiness; Food And Environment; Business Strategy; Commercialization; Business And Government; Advertising; Goods and Commodities; Food; History; Government and Politics; Marketing; Business and Government Relations; Advertising Industry; Food and Beverage Industry; Chemical Industry; United States
          • 05 Apr 2017
          • Research & Ideas

          For Women Especially, It Pays to Know What Car Repairs Should Cost

          Quotes, published in the February issue of Journal of Marketing Research. The large-scale field experiment investigated whether price expectations of consumers--male or female--can influence the final price. The answer: yes. The View Details
          Keywords: by Wendy Guild Swearingen; Auto; Service
          • 25 Apr 2014
          • Video

          Matt Weinzierl - Making A Difference

          • 01 Jun 2011
          • News

          Want Creative Workers? Loosen the Reins, Boss

          • October 1997
          • Case

          L'Oreal of Paris: Bringing 'Class to Mass' with Plenitude

          By: Robert J. Dolan
          L'Oreal's strategy is to "trickle down" technology over time from high-end outlets like department stores to mass-markets, such as drugstores. The mass market brand Plenitude has become the market leader in France, but even eight years after introduction in the United... View Details
          Keywords: Problems and Challenges; Marketing Strategy; Brands and Branding; Globalization; Beauty and Cosmetics Industry; Retail Industry; France; United States
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            Olivia S. Kim

            Olivia Kim is an assistant professor of business administration in the Entrepreneurial Management Unit at Harvard Business School. She teaches the Entrepreneurial Management course in the MBA required curriculum.

            Professor Kim's research examines how firms... View Details

            • 07 Nov 2023
            • Research & Ideas

            When Glasses Land the Gig: Employers Still Choose Workers Who 'Look the Part'

            platforms and realizing the contrast with the real world, where we don’t usually share our pictures when we apply for a job,” Troncoso says. She recalls wondering, “Why do we need them?” Two million applications on Freelancer.com The need for freelancers arises across... View Details
            Keywords: by Scott Van Voorhis
            • 21 Nov 2023
            • Research & Ideas

            Employee Negativity Is Like Wildfire. Manage It Before It Spreads.

            Regulating our own emotions in stressful situations is difficult enough, but business leaders face the added challenge of attempting to regulate the collective emotions of the groups they lead to guide them toward success. Now, research... View Details
            Keywords: by Kristen Senz
            • Research Summary

            Capital Markets, Investment, and Competition

            By: Michael E. Porter
            Michael E. Porter's research into issues of capital allocation, first published in the report 'Capital Choices,' is the basis for continuing research that examines how U.S. capital markets distort competitive behavior and investment. A report to the Competitiveness... View Details
            • May 2009
            • Article

            Customer-Based Valuation

            By: Sunil Gupta
            Customer lifetime value (CLV) has emerged as an important metric to manage and grow customers. Marketing scholars have written many books and articles on this topic. However, most of this research has focused on tactical marketing decisions. While this is important, it... View Details
            Keywords: Customers; Valuation
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            • November 1982 (Revised November 1984)
            • Case

            Information Resources, Inc. (A)

            Information Resources, Inc. (IRI) is a small but rapidly growing marketing research firm. IRI's major product, BehaviorScan, provides the most completely controllable and measurable marketing program testing facility in the world. It includes UPC electronic scanning at... View Details
            Keywords: Product Development; Product Marketing
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