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  • 06 Jul 2020
  • Research & Ideas

The Right Way to Manage Customer Churn for Maximum Profit

offering them incentives or deals to stay before they leave. “Focusing on retaining higher-spending customers, even if they aren’t as likely to leave, can increase the total profit a company can reap.” As Gupta describes in Managing Churn to Maximize Profits—a new... View Details
Keywords: by Michael Blanding; Retail; Service; Financial Services
  • 18 Nov 2002
  • Research & Ideas

Where Morals and Profits Meet: The Corporate Value Shift

a "turn to values,"—focusing on ethics, values, and examining company culture—but for varied reasons including risk management, organizational functioning, market positioning, and civic positioning. In your view, do you expect... View Details
Keywords: by Carla Tishler
  • Web

Judges - Alumni

Start-up culture and operations · Business model development · Team building and coaching · New business development Industry Consumer Products and Services (B2C), Technology Verticals Beauty, E-Commerce, FemTech, Lifestyles of Health and... View Details
  • 15 Dec 2003
  • Research & Ideas

The New Global Business Manager

now we see new competitors come from smaller countries that, because their home markets are too small to support them, are moving immediately onto the global stage. We also see whole industries that are being born global, particularly the... View Details
Keywords: by Cynthia Churchwell
  • November 2008 (Revised October 2012)
  • Case

Nestle

By: David E. Bell and Mary Louise Shelman
In April 2008, Paul Bulcke took over as CEO of the world's largest food and beverage company. His predecessor, Peter Brabeck, had delivered 12 years of outstanding results while moving the company toward a new vision of health, nutrition, and wellness. Bulcke's... View Details
Keywords: Globalized Firms and Management; Globalized Markets and Industries; Leadership Style; Growth and Development Strategy; Brands and Branding; Organizational Culture; Agriculture and Agribusiness Industry
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  • Web

Bringing a Taste of Japan to the World - Global Activities 2020

with his plan to offer Boston diners a unique blend of authentic Japanese culture and cooking, organic farm-to-table ingredients, and—a novelty for ramen venues—cocktail service. With classic entrepreneurial resilience, by June, Sasago... View Details
  • 08 Feb 2011
  • First Look

First Look: Feb. 8

embrace Western models of professional organization as they now exist, or to set off on an independent path, adapting elements of Western practices to their own historical and cultural situation. In doing so, the authors in this volume... View Details
Keywords: Sean Silverthorne
  • 21 Feb 2005
  • Op-Ed

Is Business Management a Profession?

in Washington politicians. Fairly or not, people have become willing to believe that executives, as a class, are greedy and dishonest. However natural it might be to ask how so many executives—not to mention accountants, investment bankers, stock View Details
Keywords: by Rakesh Khurana, Nitin Nohria & Daniel Penrice
  • March 2017 (Revised September 2017)
  • Case

Facebook Fake News in the Post-Truth World

By: John R. Wells and Carole A. Winkler
In January 2017, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The election of Donald Trump as the next president of the United States in November 2016 had triggered a national storm of protests, and many attributed Trump’s victory to... View Details
Keywords: Facebook; Fake News; Mark Zuckerberg; Donald Trump; Algorithms; Social Networks; Partisanship; Social Media; App Development; Instagram; WhatsApp; Smartphone; Silicon Valley; Office Space; Digital Strategy; Democracy; Entry Barriers; Online Platforms; Controversy; Tencent; Agility; Social Networking; Gaming; Gaming Industry; Computer Games; Mobile Gaming; Messaging; Monetization Strategy; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Headquarters; Business Organization; For-Profit Firms; Trends; Communication; Communication Technology; Forms of Communication; Interactive Communication; Interpersonal Communication; Talent and Talent Management; Crime and Corruption; Voting; Demographics; Entertainment; Games, Gaming, and Gambling; Moral Sensibility; Values and Beliefs; Initial Public Offering; Profit; Revenue; Geography; Geographic Location; Global Range; Local Range; Country; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Globalized Markets and Industries; Governing Rules, Regulations, and Reforms; Government and Politics; International Relations; National Security; Political Elections; Business History; Recruitment; Selection and Staffing; Information Management; Information Publishing; News; Newspapers; Innovation and Management; Innovation Strategy; Technological Innovation; Knowledge Dissemination; Human Capital; Law; Leadership Development; Leadership Style; Leading Change; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Management Practices and Processes; Management Style; Management Systems; Management Teams; Managerial Roles; Marketing Channels; Social Marketing; Network Effects; Market Entry and Exit; Digital Platforms; Marketplace Matching; Industry Growth; Industry Structures; Monopoly; Media; Product Development; Service Delivery; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Public Ownership; Problems and Challenges; Business and Community Relations; Business and Government Relations; Groups and Teams; Networks; Rank and Position; Opportunities; Behavior; Emotions; Identity; Power and Influence; Prejudice and Bias; Reputation; Social and Collaborative Networks; Status and Position; Trust; Society; Civil Society or Community; Culture; Public Opinion; Social Issues; Societal Protocols; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customization and Personalization; Diversification; Expansion; Horizontal Integration; Segmentation; Information Technology; Internet and the Web; Mobile and Wireless Technology; Internet and the Web; Applications and Software; Information Infrastructure; Digital Platforms; Internet and the Web; Mobile and Wireless Technology; Valuation; Advertising Industry; Communications Industry; Entertainment and Recreation Industry; Information Industry; Information Technology Industry; Journalism and News Industry; Media and Broadcasting Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; United States; California; Sunnyvale; Russia
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  • 11 Apr 2024
  • News

Mission Control

four elements that many cultures talk about: fire, wind, water, earth —which one is you? And so, you start off by saying, okay, earth for me is, and then you write all the elements that make up earth. And water is for me. And then you're... View Details
  • 25 Apr 2011
  • Research & Ideas

What CEOs Do, and How They Can Do it Better

of the many actions a CEO could take during the course of a day—attending meetings, reviewing a marketing campaign, schmoozing clients on the golf course. So Sadun and her colleagues instead divided up activities with a much simpler... View Details
Keywords: by Michael Blanding
  • 20 Feb 2008
  • First Look

First Look: February 20, 2008

  Working PapersFinding Missing Markets (and a disturbing epilogue): Evidence from an Export Crop Adoption and Marketing Intervention in Kenya Authors:Nava Ashraf, Xavier Gine, and Dean Karlan Abstract In... View Details
Keywords: Martha Lagace
  • 22 Jul 2019
  • Book

How to Be a Digital Platform Leader

becomes, which lowers the likelihood of a winner-take-all outcome. Lastly, the truly successful firms in a platform world tend to have meaningful supply-side scale economies. Markets with large economies of scale generally have higher... View Details
Keywords: by Martha Lagace
  • 01 Aug 2001
  • News

Richard B. Fisher (MBA '62)

progressed against the background of a changing financial landscape, Fisher and his colleagues persuaded Morgan Stanley's senior partners that the wholesale culture of the major "bulge bracket" investment banks needed to make way for a... View Details
Keywords: Richard B. Fisher; Warren A. Law; Alumni Achievement Award; Finance; Management of Companies and Enterprises; Management
  • 01 Dec 2022
  • News

Full Court Press

didn’t exist before.” Growing basketball on the continent entails addressing the logistics and marketing challenges inherent in trying to scale any operation across 54 countries. It also poses a deep View Details
Keywords: Dan Morrell
  • 15 Jul 2008
  • First Look

First Look: July 15, 2008

that expansions abroad reduce a firm's domestic activity, instead suggesting the opposite. The Finance Function in a Global Corporation Author:Mihir A. Desai Publication:HBS Centennial Issue. Harvard Business Review 86, nos. 7/8 (July - August 2008) Abstract As... View Details
Keywords: Martha Lagace
  • November 2008 (Revised January 2010)
  • Case

Stone Finch, Inc.: Young Division, Old Division

By: Richard G. Hamermesh and Elizabeth Collins
CEO Jim Billings wants to attract energetic, entrepreneurial talent to Stone Finch, Inc., which comprises an older division that fabricates products like piping and tanks for water and wastewater processing plants, and a much newer division that develops biochemical... View Details
Keywords: Organizational Behavior; Human Resource Management; Motivation; Business Growth; Motivation and Incentives; Leadership; Business Subsidiaries; Innovation Strategy; Resource Allocation; Organizational Structure; Organizational Culture; Retention; Operations; Recruitment; Integration; Business Growth and Maturation; Mergers and Acquisitions; Growth and Development Strategy; Manufacturing Industry
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  • Web

Attract additional Black talent to all parts of the HBS community. - Advancing Racial Equity

that change, including cultural change, is beginning to take hold. Faculty and doctoral students A diverse faculty is critical to scholarship, teaching, and connections with practice. Diversity enhances creativity and unlocks... View Details
  • Web

Technology & Operations Management Awards & Honors - Faculty & Research

with Matthew DosSantos DiSorbo was awarded the 2024 Junior Scholar Paper Competition Prize from the College of Behavioral Operations at the Production and Operations Management Society (POMS). Christian Kaps : Winner of the 2024 Best PhD Paper Award from the Commodity... View Details
  • 21 Aug 2019
  • Research & Ideas

What Machine Learning Teaches Us about CEO Leadership Style

differences in CEO communication style. The words they choose are crucial to meaning, of course, but they also express themselves through tone and nonverbal clues such as facial gestures. Further, these verbal and nonverbal cues differ across View Details
Keywords: by Michael Blanding