Marketing Culture - Publications - Faculty & Research

29 Aug 2018
What Do You Think?

What Should Harley-Davidson’s Management Do?

European market overseas, and (3) concentrate on designing and producing new products for new and existing markets. There were several minority opinions, however. ASGMark commented, “The very idea of moving manufacturing of an American... View Details

Keywords: by James Heskett; Auto

March 2008 (Revised October 2009)
Case

IBM in the 21st Century: The Coming of the Globally Integrated Enterprise

By: Rosabeth M. Kanter

Members of IBM's fifth Integration and Values Team (IVT5) were close to finishing their deliberations. Convened by Sam Palmisano, Chairman and CEO, and sponsored by Jon Iwata, Senior VP of Corporate Communications and Marketing, and John E. Kelly III, Senior VP and... View Details

Keywords: Global Strategy; Multinational Firms and Management; Innovation and Management; Leadership Development; Management Teams; Organizational Culture; Integration

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19 Aug 2021
Op-Ed

Don't Ignore Your Employees' Misery—TAKE Control

point for organizations figuring out their “new normal” in the two-sided market of employee and employer relations. It’s no secret that pandemic stress has inspired many people to prioritize work-life flexibility and wellness. Employees... View Details

Keywords: by Hise O. Gibson and MaShon Wilson

January 2024 (Revised May 2024)
Case

Uncle Nearest: Creating a Legacy

By: Hise Gibson, Archie L. Jones, Nicole Gilmore and Ai-Ling Jamila Malone

Fawn Weaver, as a Black woman and industry outsider in a capital-intensive, highly regulated, competitive and male-dominated spirits industry, successfully overcame numerous obstacles to launch a premium American whiskey brand, Uncle Nearest in 2017, which became the... View Details

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June 2020
Case

What IKEA Do We Want?

By: Juan Alcácer, Cynthia A. Montgomery, Emilie Billaud and Vincent Dessain

In 2018, Swedish furniture maker IKEA was undergoing a significant transformation. Challenged by the rise of online shopping and changing consumer behavior, and mourning the death of its founder, the Company's top executives knew they had to step out of their comfort... View Details

Keywords: Business Strategy; Transformation; Leading Change; Mission and Purpose; Business Model; Emerging Markets; Customer Focus and Relationships; Organizational Culture; Disruption; Consumer Products Industry; Retail Industry; Europe; Netherlands; Sweden; China; India; United States

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Web

Judges - Alumni

Start-up culture and operations · Business model development · Team building and coaching · New business development Industry Consumer Products and Services (B2C), Technology Verticals Beauty, E-Commerce, FemTech, Lifestyles of Health and... View Details

January 2024
Supplement

Winning Business at Russell Reynolds

By: Ethan Bernstein and Cara Mazzucco

In an effort to make compensation drive collaboration, Russell Reynolds Associates’ (RRA) CEO Clarke Murphy sought to re-engineer the bonus system for his executive search consultants in 2016. As his HR analytics guru, Kelly Smith, points out, that risks upsetting—and... View Details

Keywords: Restructuring; Talent and Talent Management; Compensation and Benefits; Growth and Development Strategy; Organizational Change and Adaptation; Organizational Culture; Performance Evaluation; Motivation and Incentives; Consulting Industry

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03 Jun 2022
Research & Ideas

In a Work-from-Anywhere World, How Remote Will Workers Go?

hiring net, Choudhury points out. “There was a recent report that the diversity of [Twitter’s] workforce has gone up because of work-from-anywhere. If a company allows working from anywhere, then you can hire from anywhere,” he says. “You're no longer constrained to... View Details

Keywords: by Kara Baskin

06 Jul 2020
Research & Ideas

The Right Way to Manage Customer Churn for Maximum Profit

offering them incentives or deals to stay before they leave. “Focusing on retaining higher-spending customers, even if they aren’t as likely to leave, can increase the total profit a company can reap.” As Gupta describes in Managing Churn to Maximize Profits—a new... View Details

Keywords: by Michael Blanding; Retail; Service; Financial Services

15 Dec 2003
Research & Ideas

The New Global Business Manager

now we see new competitors come from smaller countries that, because their home markets are too small to support them, are moving immediately onto the global stage. We also see whole industries that are being born global, particularly the... View Details

Keywords: by Cynthia Churchwell

18 Nov 2002
Research & Ideas

Where Morals and Profits Meet: The Corporate Value Shift

a "turn to values,"—focusing on ethics, values, and examining company culture—but for varied reasons including risk management, organizational functioning, market positioning, and civic positioning. In your view, do you expect... View Details

Keywords: by Carla Tishler

15 May 2012
First Look

First Look: May 15

and Yaron Yehezkel Abstract In the context of platform competition in a two-sided market, we study how ex-ante uncertainty and ex-post asymmetric information concerning the value of a new technology affects the strategies of the platforms and the View Details

Keywords: Carmen Nobel

07 May 2020
Research & Ideas

The One Good Thing Caused by COVID-19: Innovation

directly as they walk out of the store, with no checkout required. Many cultural industries—museums and galleries, cinemas, concert halls, independent musicians and artists—found means to create, perform, and connect with their audience... View Details

Keywords: by Hong Luo and Alberto Galasso

20 Feb 2008
First Look

First Look: February 20, 2008

Working PapersFinding Missing Markets (and a disturbing epilogue): Evidence from an Export Crop Adoption and Marketing Intervention in Kenya Authors:Nava Ashraf, Xavier Gine, and Dean Karlan Abstract In... View Details

Keywords: Martha Lagace

21 Feb 2005
Op-Ed

Is Business Management a Profession?

in Washington politicians. Fairly or not, people have become willing to believe that executives, as a class, are greedy and dishonest. However natural it might be to ask how so many executives—not to mention accountants, investment bankers, stock View Details

Keywords: by Rakesh Khurana, Nitin Nohria & Daniel Penrice

25 Apr 2011
Research & Ideas

What CEOs Do, and How They Can Do it Better

of the many actions a CEO could take during the course of a day—attending meetings, reviewing a marketing campaign, schmoozing clients on the golf course. So Sadun and her colleagues instead divided up activities with a much simpler... View Details

Keywords: by Michael Blanding

Web

Bringing a Taste of Japan to the World - Global Activities 2020

with his plan to offer Boston diners a unique blend of authentic Japanese culture and cooking, organic farm-to-table ingredients, and—a novelty for ramen venues—cocktail service. With classic entrepreneurial resilience, by June, Sasago... View Details

15 Jul 2008
First Look

First Look: July 15, 2008

that expansions abroad reduce a firm's domestic activity, instead suggesting the opposite. The Finance Function in a Global Corporation Author:Mihir A. Desai Publication:HBS Centennial Issue. Harvard Business Review 86, nos. 7/8 (July - August 2008) Abstract As... View Details

Keywords: Martha Lagace

22 Jul 2019
Book

How to Be a Digital Platform Leader

becomes, which lowers the likelihood of a winner-take-all outcome. Lastly, the truly successful firms in a platform world tend to have meaningful supply-side scale economies. Markets with large economies of scale generally have higher... View Details

Keywords: by Martha Lagace

November 2008 (Revised January 2010)
Case

Stone Finch, Inc.: Young Division, Old Division

By: Richard G. Hamermesh and Elizabeth Collins

CEO Jim Billings wants to attract energetic, entrepreneurial talent to Stone Finch, Inc., which comprises an older division that fabricates products like piping and tanks for water and wastewater processing plants, and a much newer division that develops biochemical... View Details