Publications

February 1987 (Revised August 1988)
Case

Gillette Personal Care Division: Marketing Planning and Control

Bill Ryan, president of the Gillette Co.'s Personal Care Division, is considering changing the division's planning and control system for marketing. White Rain, the division's most recent success, had been launched by taking shortcuts through the system, while other... View Details

Keywords: Marketing; Management Systems; Consumer Products Industry; United States

2008
Working Paper

Stability and Nash Implementation in Matching Markets with Couples

By: Claus-Jochen Haake and Bettina-Elisabeth Klaus

We consider two-sided matching markets with couples. First, we extend a result by Klaus and Klijn (2005, Theorem 3.3) and show that for any weakly responsive couples market there always exists a "double stable" matching, i.e., a matching that is stable for the couples... View Details

Keywords: Marketplace Matching; Balance and Stability; Game Theory

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September 2014 (Revised December 2014)
Case

The Ullens Center for Contemporary Art

By: Mukti Khaire and Nancy Hua Dai

Since its opening in Beijing in November 2007 as the first non-profit art center in China, UCCA had been operating with the mission to "promote the continued development of the Chinese art scene, foster international exchange, and showcase the latest in art and culture... View Details

Keywords: Art World; Art Gallery; Art Market; Arts; Nonprofit Organizations; Entrepreneurship; China

14 Jan 2015
Research & Ideas

Thriving in the Turbulence of Emerging Markets

The growth and competiveness of emerging markets is a fundamental reality in global business today. Yet it is often forgotten just how much these countries have changed in a short period of time, how challenging their business... View Details

Keywords: by Geoffrey Jones; Manufacturing; Auto

Article

Market Failure and the Environmental Policies of Firms: Economic Rationales for 'Beyond Compliance' Behavior

By: F. L. Reinhardt

Keywords: Failure; Policy; Business Ventures; Behavior; Economics

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December 2009
Supplement

TruEarth Healthy Foods: Market Research for a New Product Introduction, Instructor's Spreadsheet (Brief Case)

By: V. Kasturi Rangan and Sunru Yong

02 Aug 2010
News

Modern Indian Art: The Birth of a Market

10 Jun 2010
Working Paper Summaries

Corporate Governance and Internal Capital Markets

Keywords: by Zacharias Sautner & Belén Villalonga

30 Nov 2016
Working Paper Summaries

The Stock Market and Bank Risk-Taking

Keywords: by Antonio Falato and David Scharfstein; Financial Services; Banking

March 2008
Article

Market Reactions to Export Subsidies

By: M. A. Desai and James R. Hines Jr.

This paper analyzes the economic impact of export subsidies by investigating stock price reactions to a critical event in 1997. On November 18, 1997, the European Union announced its intention to file a complaint before the World Trade Organization (WTO), arguing that... View Details

Keywords: Economic Systems; Trade; Development Economics; Financial Markets; Profit; Taxation; Volume; Value Creation; Market Design; Business Subsidiaries; Utilities Industry; Financial Services Industry; Europe; North and Central America

SSRN

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Feb 2014
Report

Catalogue of Ideas and Associations from the America on the Move Summit

Prepared as background for the America on the Move National Summit and used to identify experts, viewpoints, and data sources. Groupings reflect themes of major reports and statements. View Details

February 2011 (Revised June 2014)
Teaching Note

Online Marketing at Big Skinny

By: Benjamin Edelman and Scott Kominers

Teaching Note for 911033. View Details

Keywords: Marketing; Online Advertising

03 Oct 2006
Working Paper Summaries

Cartels and Competition: Neither Markets nor Hierarchies

Keywords: by Jeffrey Fear

December 2011
Article

EXEMPLARY CONTRIBUTION: Transforming Mental Models on Emerging Markets

By: Charles Dhanaraj and Tarun Khanna

Economic growth in the Western world increasingly depends on meaningful engagement with emerging markets such as Brazil, China, India, South Africa, and Turkey. Business schools are responding with increased attention to these markets in their research and curricula.... View Details

Keywords: Emerging Markets; Business Model; Economic Growth; Developing Countries and Economies; Research; Business Education; Learning; Financial Institutions; Framework; Transformation; Perspective; India; China; Brazil; South Africa; Turkey

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September 1985 (Revised July 2007)
Case

Population Services International: The Social Marketing Project in Bangladesh

By: V. Kasturi Rangan

Population Services International (PSI) was a not-for-profit agency founded to disseminate family planning information and to market birth control products, primarily in less developed countries seeking to curb their population explosions. In 1976, PSI concluded an... View Details

Keywords: Developing Countries and Economies; Health; Marketing Strategy; Social Marketing; Business and Government Relations; Nonprofit Organizations; Bangladesh

March 2014 (Revised October 2015)
Case

Teach For China and the Chinese Nonprofit Sector

By: William C. Kirby and Erica M. Zendell

Teach For China was founded in 2008 with the mission of expanding educational opportunity across China. By 2013, Andrea Pasinetti's lofty dream had taken flight: over 300 graduates from top American and Chinese universities were participating in its 2-year teaching... View Details

Keywords: Nonprofit; China; Business And Government Relations; Business And Poverty; Business And Society; Emerging Market Entrepreneurship; Emerging Market; NGO; Education; Entrepreneurship; Social Enterprise; Emerging Markets; Non-Governmental Organizations; Nonprofit Organizations; Education Industry; China

26 Sep 2014
News

How to market brand Beyoncé

Apr 30 2019
Brochure

Marketing & Sales Comparison Chart

2007
Working Paper

Investor Sentiment in the Stock Market

By: Malcolm Baker and Jeffrey Wurgler

Real investors and markets are too complicated to be neatly summarized by a few selected biases and trading frictions. The "top down" approach to behavioral finance focuses on the measurement of reduced form, aggregate sentiment and traces its effects to stock returns.... View Details

Keywords: Investment; Markets; Behavioral Finance; Stocks