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Show Results For
- All HBS Web
(1,461)
- People (1)
- News (351)
- Research (988)
- Events (4)
- Multimedia (1)
- Faculty Publications (353)
- 11 Dec 2006
- Research & Ideas
Fixing Price Tag Confusion
and when it would make sense or not. Marketers may be holding the naïve intuition that consumers will overlook smaller price parts and digest partitioned deals more easily. But our research shows to the contrary that partitioning will... View Details
- 02 Mar 2020
- What Do You Think?
Are Candor, Humility, and Trust Making a Comeback?
success.” There were several nuanced responses that prompt the question in the title above. Arie Goldshlager commented that, “for every similar (example to that of the Commonwealth Bank) candor marketing example, I see many more... View Details
Keywords: by James Heskett
- 24 Apr 2014
- News
Building business for a better Brazil
Jorge Paulo Lemann (AB 1961) has built a career focused on strengthening the financial markets of Brazil. As a senior partner of Banco Garantia, he was the leading force for 25 years behind Brazil’s premier investment bank. Lemann... View Details
- 01 Feb 2013
- News
Growth Strategy Has Double Bottom Line
recreation-promises that would not be possible without conservation easements." Many investors are attracted to this model. "Some are conventional investors who think the strategy makes sense on a risk-adjusted basis-and they consider it... View Details
- 01 Sep 2018
- News
Case Study: A Good Fit
employer would be interested. —Harry McCracken (AMP 114, 1994) A highly competitive market with one-year sales cycles on the one hand; a pilot customer in a less-competitive niche with a massive opportunity to create value for insurers on... View Details
Keywords: Jen McFarland Flint
- 17 Sep 2001
- Research & Ideas
Why E-commerce Didn’t Die With the Fall of Webvan
article is that if a manufacturer can go direct, then the manufacturer has an instrument that combines advertising, distribution, market research and all of the marketing functions in one. That's... View Details
- 14 Oct 2008
- Research & Ideas
Should You Bring Advertising Expertise In-House?
managers to give serious consideration to the internalization of at least some advertising and marketing services," Silk says in this Q&A. Sarah Jane Gilbert: Can you explain the concept of vertical integration? Alvin Silk:... View Details
- Web
Launching Tech Ventures - Course Catalog
Intelligence (AI) throughout the cases and coursework. Educational Objectives The course takes the perspective of founders struggling to achieve product market fit in their early-stage startups. Our cases focus on founder decisions during... View Details
- 01 Dec 2001
- News
Corporate Governance Conference Addresses Global Challenges
In recent years, government and business leaders throughout the world have made governance issues a prime focus, as capital markets have increased their scrutiny of countries' and companies' corporate-governance structures, policies, and... View Details
- 01 Dec 2017
- News
Global Perspectives
Shih, Robert and Jane Cizik Professor of Management Practice, who cochaired the one-week immersion with Dennis Campbell, Dwight P. Robinson Jr. Professor of Business Administration. “We started with a very basic question: ‘What should we really know about Southeast... View Details
- 28 May 2019
- News
Future Source
vision by creating highly skilled African workers who will attract foreign investment and help build the businesses of the future. Launched in 2014, the company has received $180 million in venture-backed funding to date. Andela offers a... View Details
Keywords: Julia Hanna
- 01 Feb 2002
- News
If You're #1, Watch Out
Where the Money Will Be," an article published in the November 2001 Harvard Business Review. "In markets where product performance is outstripping customer need, the market leader is vulnerable," write... View Details
- 14 Oct 2013
- Research & Ideas
Blockbuster! Why Star Power Works
makes huge investments to acquire, develop, and market concepts with strong hit potential, and then banks on the sales of those titles to make up for the middling performance of their other content. Today's leading film studios,... View Details
- 13 Jan 2014
- Research & Ideas
How Government Can Restore the Faith of Citizens
be because we mostly notice the things that government gets wrong. "You drive for miles on perfectly paved roads but are outraged when you run into one pothole," says Michael I. Norton, an associate professor in the Marketing... View Details
Keywords: by Michael Blanding
- 01 Jun 2004
- News
Merck’s Gilmartin on Vaccines, Global Health
but most have been driven away by fears of liability and government discount price-setting. “No one company or handful of companies can undertake all the research” necessary to produce needed vaccines, he said. Incentives must be introduced, so as to View Details
- Profile
Matthew Boys
him to stay in the tech industry, particularly in “fast-growing startups with small team dynamics that push you to come up with new things.” The right way to train your brain “A common theme for non-engineers in technology is to get an MBA,” Matt explains. HBS View Details
- 01 Sep 2014
- News
Innovation: Revenge of the Nerds
proposal. At the end of FIELD 3, the team—which was by then armed with a better understanding of both sides of the market and how to engage business owners—pitched HourlyNerd again. This time, the mock stock price climbed to the maximum... View Details
Keywords: April White
- 11 Jun 2014
- Research & Ideas
In the Future of Sports Investing, Media Is the Best Bet
Internet—their computer or their phone. And for us, it's about figuring out how to market that." Future Plans In terms of future investments, Higgins says the partners are keeping an eye on technology—not the infrastructure so much... View Details
- 18 Sep 2014
- News
Room to grow: global expansion in the middle ground
and regions that offer an opportunity multinationals don’t find attractive and local companies don’t adequately address. Then they penetrate this middle ground in ways that won’t immediately trigger a response,” he says. In recent years,... View Details
- 23 Sep 2013
- Research & Ideas
Status: When and Why It Matters
matters. "Status effects are estimated much smaller once you account for two factors. First, the market places disproportional value on the pinnacle of quality—the Bugattis of this world, for example. And second, the View Details
Keywords: by Dina Gerdeman