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Show Results For
- All HBS Web
(3,570)
- People (22)
- News (1,392)
- Research (1,178)
- Events (1)
- Multimedia (12)
- Faculty Publications (643)
- June 2018 (Revised October 2020)
- Case
Global Brand Management of Anheuser Busch InBev's Budweiser
By: Jill Avery
Brian Perkins, chief architect of the $6 billion Budweiser brand, was excited about 2018, in which the company would launch Budweiser into several new markets in Africa and Latin America. He was feeling the pressure to finalize a global brand strategy that would define... View Details
Keywords: Brand Management; Global Brands; Brand Positioning; Brand Extension; Brand Storytelling; Brand Equity; Marketing; Marketing Strategy; Brands and Branding; Advertising; Global Strategy; Cross-Cultural and Cross-Border Issues; Consumer Behavior; Marketing Communications; Consumer Products Industry; Food and Beverage Industry; Advertising Industry; Africa; China; United States; North America; South Africa; Nigeria; Kenya; Cameroon; Canada
Avery, Jill. "Global Brand Management of Anheuser Busch InBev's Budweiser." Harvard Business School Case 518-105, June 2018. (Revised October 2020.)
- 06 Aug 2013
- First Look
First Look: August 6
behavior assume that unethical behavior triggers negative affect. In this paper, we challenge this assumption and demonstrate that unethical behavior can trigger positive affect, which we term a "cheater's high." Across six... View Details
Keywords: Anna Secino
- 17 Jul 2023
- Research & Ideas
Money Isn’t Everything: The Dos and Don’ts of Motivating Employees
employees, it can come across as crass, pushy, or unethical. “The story matters a lot,” Hall says. “Even when you get the financial incentives right, it’s rarely the case that you want to emphasize to employees that this is primarily... View Details
Keywords: by Avery Forman
- 10 Sep 2020
- Blog Post
Founding a Company at the Intersection of Medicine and Technology
Paxton Maeder-York is a proud member of the MBA class of 2019, Section G. He deferred between his RC and EC years to complete an additional master’s degree in Computational Science. Having studied Biomedical Engineering as an... View Details
- 18 Apr 2022
- HBS Case
Dick’s Sporting Goods Followed Its Conscience on Guns—and It Paid Off
mass school shootings across the United States, the case says. Indeed, after the mass killings at the Sandy Hook Elementary School in Connecticut in 2012, Dick’s Sporting Goods began removing assault-style rifles from its stores,... View Details
Keywords: by Jay Fitzgerald
- May 1997 (Revised May 1998)
- Case
Progressive Corporation
By: Michael E. Porter and Nicolaj Siggelkow
Progressive is a leader in providing nonstandard (high-risk) automobile insurance to drivers across America, with a long record of extraordinary profitability. Progressive is facing a challenge in its segment from Allstate, the industry leader, and must decide how to... View Details
Keywords: Insurance; Business or Company Management; Growth and Development Strategy; Growth Management; Planning; Business Strategy; Competition; Competitive Strategy; Auto Industry; Insurance Industry; United States
Porter, Michael E., and Nicolaj Siggelkow. "Progressive Corporation." Harvard Business School Case 797-109, May 1997. (Revised May 1998.)
- August 2014 (Revised May 2015)
- Case
Teaming at Disney Animation
By: Amy C. Edmondson, David L. Ager, Emily Harburg and Natalie Bartlett
Jonathan Geibel, Director of Systems at Walt Disney Animation Studios (hereafter referred to as Disney Animation), walked through the workspace occupied by the group he had been tasked to lead. Geibel knew he was part of a creative and magical environment. The Disney... View Details
Keywords: Leading Change; Creativity; Organizational Structure; Animation Entertainment; Organizational Culture; Groups and Teams; Motion Pictures and Video Industry; Entertainment and Recreation Industry; United States
Edmondson, Amy C., David L. Ager, Emily Harburg, and Natalie Bartlett. "Teaming at Disney Animation." Harvard Business School Case 615-023, August 2014. (Revised May 2015.)
Michael L. Tushman
Michael Tushman holds degrees from Northeastern University (B.S.E.E.), Cornell University (M.S.), and the Sloan School of Management at M.I.T. (Ph.D.). Tushman was on the faculty of the Graduate School of Business, Columbia University, from 1976 to 1998 where he was... View Details
- September 2021 (Revised October 2021)
- Case
Dream: Impact Through Real Estate
By: Michael Chu and John Masko
The Canadian city of Toronto had one of the largest housing affordability problems of any city in the developed world. One company trying to address this problem was Dream, one of the largest real estate groups in Canada. In 2021, Dream had just launched a new system... View Details
Keywords: Impact Investing; Real Estate Development; Renewable Energy; Energy Conservation; Income; Values and Beliefs; Borrowing and Debt; Equity; Private Equity; Public Equity; Financing and Loans; City; Government Legislation; Immigration; Housing; Corporate Social Responsibility and Impact; Mission and Purpose; Property; Business and Government Relations; Civil Society or Community; Human Needs; Sustainable Cities; Environmental Sustainability; Social Enterprise; Real Estate Industry; Canada; Toronto
Chu, Michael, and John Masko. "Dream: Impact Through Real Estate." Harvard Business School Case 322-041, September 2021. (Revised October 2021.)
- November 2022
- Case
GE: A New Way Forward?
By: David J. Collis and Haisley Wert
One of the most iconic American companies, General Electric (GE) was founded in 1892 in New York state. Named among the original dozen companies on the Dow Jones index in 1896, it was the list’s most tenacious holdout, maintaining its “blue chip” stock status for over... View Details
Keywords: Strategy; GE; Conglomerate; Conglomerates; Corporate Strategy; Management; History; Leadership; Problems and Challenges; Change Management; Transformation; Strategic Planning; Value Creation; New York (state, US)
Collis, David J., and Haisley Wert. "GE: A New Way Forward?" Harvard Business School Case 723-373, November 2022.
- 02 Jun 2023
- Blog Post
Cassidy Wald Wins Dean's Award for Service to the School and Society
representation in the initiatives prioritized across all HBS departments. DAAG worked with MBA Admissions & Financial Aid to host webinars for prospective students and held in-person disability-awareness... View Details
- August 2018 (Revised August 2019)
- Technical Note
A Note on Compensation
By: Ethan Bernstein and Michael Norris
This note provides an overview of the important terms, concepts, and frameworks that a manager should know about compensation—whether it be their own or that of an employee. Because compensation in practice is fraught with pitfalls, this note presents an overview of... View Details
Keywords: Compensation Design; Benefits; Perks; Variable Compensation; Compensation and Benefits; Executive Compensation; Stock Options; Profit Sharing; Job Design and Levels; Labor Unions; Wages; United States
Bernstein, Ethan, and Michael Norris. "A Note on Compensation." Harvard Business School Technical Note 419-020, August 2018. (Revised August 2019.)
- February 2019 (Revised January 2022)
- Case
The U.S. – China Trade War
By: Alberto Cavallo, Mariana Cal and Anne Laski
On December 1, 2018, U.S. President Donald Trump and China’s Leader Xi Jinping faced each other across a dinner table during a G20 meeting in Buenos Aires, Argentina. After what Trump called an “amazing and productive meeting,” the two leaders announced a truce in the... View Details
Keywords: Trade War; Trump; Current Account; NAFTA; Balance Of Payments; Intellectual Property Protection; Trade; Macroeconomics; Economic Slowdown and Stagnation; International Relations; United States; China
Cavallo, Alberto, Mariana Cal, and Anne Laski. "The U.S. – China Trade War." Harvard Business School Case 719-034, February 2019. (Revised January 2022.)
- 14 Jun 2023
- Research & Ideas
Four Steps to Building the Psychological Safety That High-Performing Teams Need
authors identify four research-backed steps that leaders can take to cultivate psychological safety among their employees. When properly understood, focusing on these four areas can boost team performance and work culture across... View Details
Keywords: by Kara Baskin
- May 2020
- Case
M-Lab: Enabling Innovation at Mitsubishi Corporation
By: Krishna Palepu and Allison M. Ciechanover
M-Lab’s founding goals were to infuse an innovation mindset into Mitsubishi Corporation; to catalyze new business opportunities; and to enable a dialogue between Japanese business and Silicon Valley. M-Lab housed representatives from each of Mitsubishi Corporation’s... View Details
Keywords: Business Ventures; Disruption; Transformation; Corporate Entrepreneurship; Multinational Firms and Management; Innovation and Management; Innovation Strategy; Organizational Change and Adaptation; Japan; United States
Palepu, Krishna, and Allison M. Ciechanover. "M-Lab: Enabling Innovation at Mitsubishi Corporation." Harvard Business School Case 120-061, May 2020.
- September–October 2020
- Article
The Air War Versus the Ground Game: An Analysis of Multi-Channel Marketing in U.S. Presidential Elections
By: Lingling Zhang and Doug J. Chung
This study jointly examines the effects of television advertising and field operations in U.S. presidential elections, with the former referred to as the “air war” and the latter as the “ground game.” Specifically, the study focuses on how different campaign... View Details
Keywords: Multi-channel Marketing; Ground Campaigning; Political Campaigns; Discrete-choice Model; Instrumental Variables; Political Elections; Marketing Channels; Advertising; United States
Zhang, Lingling, and Doug J. Chung. "The Air War Versus the Ground Game: An Analysis of Multi-Channel Marketing in U.S. Presidential Elections." Marketing Science 39, no. 5 (September–October 2020): 872–892.
- October 2022 (Revised December 2022)
- Case
Reimagining Enel: Enabling Sustainable Progress
By: Michael L. Tushman and Kerry Herman
CEO Francesco Starace is considering what is next for Enel SpA, one of world's largest energy companies. From 2014 to 2022, he has wrought a dramatic transformation at Enel, restructuring the company's business units; redeploying senior talent across functions and... View Details
Keywords: Leadership; Leadership And Change Management; Leadership Style; Leadership Succession; Renewables; Energy; Transformation; Renewable Energy; Business Divisions; Digital Transformation; Restructuring; Organizational Structure; Energy Industry; Europe; Latin America; North America; Spain; Italy
Tushman, Michael L., and Kerry Herman. "Reimagining Enel: Enabling Sustainable Progress (A)." Harvard Business School Case 423-001, October 2022. (Revised December 2022.)
- October 2018 (Revised January 2019)
- Case
The Financial Crisis: Hank Paulson in 2008
On the afternoon of Monday October 13, 2008, Hank Paulson Jr., the Secretary of the Treasury of the United States, walked into the large conference room across the hall from his office in the Treasury Department. Joining him were Federal Reserve Chairman Ben Bernanke,... View Details
Keywords: Bailout; Regulation; Financial Crisis; History; Governing Rules, Regulations, and Reforms; Decision Making; Banking Industry; Financial Services Industry; Real Estate Industry; United States
Sunderam, Adi, Robin Greenwood, Sam Hanson, and David Scharfstein. "The Financial Crisis: Hank Paulson in 2008." Harvard Business School Case 219-037, October 2018. (Revised January 2019.)
- 23 Jan 2018
- First Look
First Look at New Research and Ideas, January 23, 2018
cross-occupational survey (Study 1), we found that idle time occurs frequently across all occupational categories; we estimate that employers in the United States pay roughly $100 billion in wages for time that employees spend idle.... View Details
Keywords: Sean Silverthorne
- December 2022 (Revised January 2023)
- Case
Cann: High Hopes for Cannabis Infused Beverages
By: Ayelet Israeli and Anne V. Wilson
Founded in 2018 by Jake Bullock and Luke Anderson, Cann sold “social tonics,” or cannabis-infused beverages. By 2022, the company had several notable celebrity investors and talent partners, had sold over 10 million beverages to consumers, was distributing in six... View Details
Keywords: Stigma; Product Innovation; Product Introduction; Product Differentiation; New Products; New Product Marketing; New Product Management; Brand Management; Branding; Packaging; Positioning; Growth Strategy And Execution; Growth; Cannabis Industry; Purpose; Purpose Brands; LGBTQ; Direct-to-consumer; DTC; Regulations; Channels Of Distribution; Product Development; Product Marketing; Product Positioning; Product; Innovation and Invention; Brands and Branding; Marketing; Marketing Communications; Marketing Channels; Advertising; Advertising Campaigns; Digital Marketing; Market Entry and Exit; Governing Rules, Regulations, and Reforms; Consumer Products Industry; Food and Beverage Industry; United States; Canada; North America
Israeli, Ayelet, and Anne V. Wilson. "Cann: High Hopes for Cannabis Infused Beverages." Harvard Business School Case 523-074, December 2022. (Revised January 2023.)