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Show Results For
- All HBS Web
(949)
- News (180)
- Research (612)
- Events (2)
- Multimedia (4)
- Faculty Publications (239)
- Web
LGBTQ+ Pride Month | Baker Library
"Diversity Spotlight" feature, where you can filter for U.S. start-ups founded and led by LGBTQ+ individuals. Review Capital IQ Pro 's LGBTQ market map, which consists of companies that provide products or services to LGBTQ communities or... View Details
- 31 Oct 2004
- Research & Ideas
The New CEO’s Wrong Message
style, such processes enable the CEO to make effective decisions consistent with where he wants the company to go. One of our new CEOs learned this the hard way. Soon after he became CEO, he was asked to approve a marketing campaign for... View Details
- Web
Digital Archival Resources - Georges F. Doriot : Educating Leaders, Building Companies, Baker Library, Harvard Business School
Manhattan Project, December 8, 1958. Doriot Course Notes, R and D, 1965. Doriot Course Notes, Advertising - Publicity - Public Relations, December 9, 1958, Revised December 8, 1964. Doriot Course Notes, What is a Company? HBS Course... View Details
- Web
Digital Archival Resources - Georges F. Doriot : Educating Leaders, Building Companies, Baker Library, Harvard Business School
Manhattan Project, December 8, 1958. Doriot Course Notes, R and D, 1965. Doriot Course Notes, Advertising - Publicity - Public Relations, December 9, 1958, Revised December 8, 1964. Doriot Course Notes, What is a Company? HBS Course... View Details
- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
increasingly turn to athletes to promote their products. The marketing executives I spoke with told me they value these endorsements especially because it is getting more and more difficult to reach a wide group of consumers using traditional ways of View Details
- 25 Oct 2017
- Research & Ideas
Will Machine Learning Make You a Better Manager?
advantage of moments like a first pregnancy when customers are liable to be changing their buying patterns. On the other hand, they need to weigh the invasiveness of such predictions with customers’ need for privacy. “That’s one example of where a View Details
- 15 May 2007
- First Look
First Look: May 15, 2007
Purchase this note: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=907412 HDFC (A) Harvard Business School Case 301-093 The top management team at India's leading home finance company must decide how to deal with the... View Details
Keywords: Martha Lagace
- 11 Jan 2017
- Research & Ideas
The Paradoxical Quest to Make Food Look 'Natural' With Artificial Dyes
Hisano cites companies such as Wells, Richardson & Co. and Heller & Merz Company, which introduced dedicated dyes for butter coloring in the late 1870s. Synthetic dyes decreased the cost of coloring butter significantly. H.... View Details
Keywords: by Carmen Nobel
- 25 Aug 2017
- Op-Ed
Op-Ed: After Charlottesville, Where Does a CEO's Responsibility Lie?
swathe of the American public, and that his gradual decline in the polls shows few signs of abating. In some industries Trump’s broad-based unpopularity leaves companies that are seen as supporting him vulnerable to boycotts. Beyond the... View Details
Keywords: by Gautam Mukunda
- 31 Mar 2023
- Blog Post
Bring your authentic self to work: Advice from HBS alumni
felt the most affirmed and championed when my team has seen my distinct lived experience as an asset, not just an advertisement opportunity. Social Finance did just that and allowed me to leverage my queer identity and global health... View Details
Keywords: All Industries
- 26 Jan 2010
- First Look
First Look: Jan. 26
When participation costs are large relative to the volume of traffic an ad platform can offer, an advertiser may forego use of an ad platform that the advertiser otherwise finds profitable. Mergers between... View Details
Keywords: Martha Lagace
- 24 May 2004
- Research & Ideas
The Watsons: IBM’s Troubled Legacy
the fair, with its theme of "Building the World of Tomorrow," as an ideal venue for institutional advertising and image making. This fair was to be more than merely a "showroom for the display of goods"; it was to be,... View Details
Keywords: by Richard S. Tedlow
- Web
Policy - Business & Environment
(not fact).” [13] “ Victory will be achieved when average citizens understand (recognize) uncertainties in climate science ” Industry internal document 1998 American Petroleum Institute [14] Example of advertisement used by Informed... View Details
- 02 Jun 2014
- Research & Ideas
Excerpt: ‘A Social Strategy’
users need to post a status update on Facebook, which then also advertises eBay to their friends, which then allows the company to acquire new customers without having to pay for it. It is fairly easy to... View Details
- 11 Jun 2020
- Blog Post
Know Your Audience - Recruiting HBS Students for Venture Capital
eager to use their business acumen to identify growing companies and help them prosper. Each year, Jonathan and Katja see several hundred students join the Venture Capital & Private Equity Club, engage in educational programming, and... View Details
Keywords: Venture Capital / Private Equity
- Web
Black History Month | Baker Library
Data Drop: 5 Charts on Black Consumers’ Attitudes Toward Advertising Use Crunchbase's (in-library only) "Diversity Spotlight" feature, where you can filter for U.S. start-ups founded & led by Black individuals Contemporary Collections... View Details
- 29 Jul 2013
- News
Opening New Markets for Black South African Winemakers
Selena Cuffe On a trip to South Africa in 2005, Selena Cuffe (MBA 2003) happened across an advertisement promoting the first Soweto Wine Festival. Cuffe, the director of an exchange-student nonprofit, didn't know a lot about wine. Yet the... View Details
- 14 Sep 2017
- Op-Ed
Op-Ed: Google Engineer Deserved to be Fired by the CEO
stirred up by Damore’s manifesto lead to healthy, open discussions at companies determined to make progress in this complex area, the Google affair will have had a salutary benefit. Only by eliminating stereotyping in the workplace—both... View Details
Keywords: by Bill George
- 24 Mar 2015
- First Look
First Look: March 24
Google's prominent placement of its Flight Search service increased the clicks on paid advertising listings by more than half while decreasing the clicks on organic search listings by about the same quantity. This effect appears to result... View Details
Keywords: Sean Silverthorne
- 01 Jun 2024
- News
Action Plan: Role-Play
having complete images in your head for whatever story you’ve invented. “When you’re telling people about something that never happened, you can’t do that with a blank slate in your mind; you have to have a picture.” Lay off the social media. “If I’m in some View Details