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(1,828)
- News (351)
- Research (1,279)
- Events (3)
- Multimedia (18)
- Faculty Publications (1,028)
Show Results For
- All HBS Web
(1,828)
- News (351)
- Research (1,279)
- Events (3)
- Multimedia (18)
- Faculty Publications (1,028)
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- January 2013
- Supplement
Brannigan Foods: Strategic Marketing Planning, Spreadsheet for Instructors (Brief Case)
By: John A. Quelch and James T. Kindley
- May 2010
- Supplement
Flare Fragrances Company, Inc.: Analyzing Growth Opportunities, Instructor Spreadsheet Supplement (Brief Case)
By: John A. Quelch and Lisa D. Donovan
- May 2010
- Teaching Note
Flare Fragrances Company, Inc.: Analyzing Growth Opportunities (Brief Case)
By: John A. Quelch and Lisa D. Donovan
Teaching note to case #4550 View Details
- November 2004 (Revised April 2009)
- Case
Launching the New MINI
By: Douglas B. Holt and John A. Quelch
Focuses on how strategy is transformed into creative branding materials. Reports on the development of a wide variety of brand communication materials produced to support the MINI launch in the United States. MINI USA executives worked with their ad agency Crispin... View Details
Keywords: Advertising; Brands and Branding; Marketing Strategy; Product Launch; Creativity; Auto Industry; United States
Holt, Douglas B., and John A. Quelch. "Launching the New MINI." Harvard Business School Multimedia/Video Case 505-020, November 2004. (Revised April 2009.)
- Article
Sarbox Still Putting the Squeeze on Marketing
By: Gail J. McGovern and John A. Quelch
McGovern, Gail J., and John A. Quelch. "Sarbox Still Putting the Squeeze on Marketing." Viewpoint. Advertising Age 76, no. 38 (September 19, 2005): 28.
- Article
Consumer Satisfaction with Food Products
By: John A. Quelch and Stephen B. Ash
Quelch, John A., and Stephen B. Ash. "Consumer Satisfaction with Food Products." Food Policy 5, no. 4 (November 1980): 313–318.
- Article
The Mass Marketing of Luxury
By: Jose Luis Nueno and John A. Quelch
Nueno, Jose Luis, and John A. Quelch. "The Mass Marketing of Luxury." Business Horizons 41, no. 6 (November–December 1998): 61–68.
- 1996
- Article
Country Managers: The Next Generation
By: Jon I. Martinez and John A. Quelch
Martinez, Jon I., and John A. Quelch. "Country Managers: The Next Generation." International Marketing Review 13, no. 3 (1996): 43–55.
- Article
Marketing Moves through EC Crosswords
By: John A. Quelch and Robert D. Buzzell
Quelch, John A., and Robert D. Buzzell. "Marketing Moves through EC Crosswords." MIT Sloan Management Review 31, no. 1 (Fall 1989): 63–74.
- 1995
- Book
Global Marketing Management: Cases and Readings
By: Robert D. Buzzell, John A. Quelch and Christopher A. Bartlett
Buzzell, Robert D., John A. Quelch, and Christopher A. Bartlett. Global Marketing Management: Cases and Readings. 3rd ed. Reading, MA: Addison-Wesley Publishing Company, 1995.
- September 2015
- Supplement
Eco7: Launching a New Motor Oil, Spreadsheet for Students (Brief Case)
By: John Quelch and Sunru Yong
- Article
Responsibility and Responsiveness: Black & Decker Designs a Recall
By: Craig Smith, John A. Quelch and Gael Simonson
Smith, Craig, John A. Quelch, and Gael Simonson. "Responsibility and Responsiveness: Black & Decker Designs a Recall." Design Management Journal 2, no. 4 (Fall 1991): 16–21.
- 2005
- Book
Problems and Cases in Health Care Marketing
Gourville, John T., John A. Quelch, and V. Kasturi Rangan. Problems and Cases in Health Care Marketing. New York: McGraw-Hill/Irwin, 2005.
- May 2019
- Teaching Note
Whiskey and Cheddar: Ingredient Branding at the Caesan Cheese Cooperative, Teaching Note (Brief Case)
By: John A. Quelch and Katherine B. Hartman
Teaching Note for HBS No. 919-521. View Details
- November 2018
- Teaching Note
Cepuros Foods Malaysia: Finding the Secret Sauce for Growth, Teaching Note (Brief Case)
By: John A. Quelch and Katherine B. Hartman
Brief Case Teaching Note for HBS No. 919-513. View Details
- June 2017
- Supplement
Magellan Boatworks, Spreadsheet for Students (Brief Case)
By: John A. Quelch and James T. Kindley
- June 2017
- Teaching Note
Magellan Boatworks (Brief Case)
By: John A. Quelch and James T. Kindley
Teaching Note for HBS No. 917-547. View Details
- March 2017
- Supplement
Pintura Corporation: The Lena Launch Decision, Spreadsheet for Students (Brief Case)
By: John A. Quelch and Katherine B. Hartman
- March 2017
- Case
Pintura Corporation: The Lena Launch Decision
By: John A. Quelch and Katherine B. Hartman
Quelch, John A., and Katherine B. Hartman. "Pintura Corporation: The Lena Launch Decision." Harvard Business School Brief Case 917-523, March 2017.