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(1,813)
- News (354)
- Research (1,280)
- Events (3)
- Multimedia (17)
- Faculty Publications (1,026)
Show Results For
-
All HBS Web
(1,813)
- News (354)
- Research (1,280)
- Events (3)
- Multimedia (17)
- Faculty Publications (1,026)
- May–June 1985
- Article
How to Build a Product Licensing Program
By: John A. Quelch
Quelch, John A. "How to Build a Product Licensing Program." Harvard Business Review 63, no. 3 (May–June 1985): 186–197.
- 01 Jun 1996
- News
Reinventing Marketing
own activities many functions that were formerly the province of marketing," says Professor Alvin J. Silk, unit cochair. "Marketing is indeed experiencing a watershed," adds Silk's colleague and the unit's other cochair, Professor John...
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- 05 Jan 2009
- Research & Ideas
Most Popular Articles and Working Papers 2008
with the price-increase hammer every time they drive past a gas station. Harvard Business School professor John Quelch offers tips on how marketers can cope with inflation and consumer sticker shock. 12....
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Keywords:
by Staff
- 2017
- Book
Global Marketing Management: A Casebook
By: John A. Quelch
During the last quarter century, international business was shaken by a revolution in global competition unlike any previously experienced. As companies move through the twenty-first century, they need to be aware of the range of powerful, dynamic, and often... View Details
Quelch, John A. Global Marketing Management: A Casebook. 6th ed. Redding, CA: BVT Publishing, 2017.
- 1979
- Chapter
Behavioral Measurement of the Relative Importance of Attribute-Related Information Cues: The Case of Cold Breakfast Cereals
By: John A. Quelch
Quelch, John A. "Behavioral Measurement of the Relative Importance of Attribute-Related Information Cues: The Case of Cold Breakfast Cereals." In Advances in Consumer Research, Volume 6, edited by William L. Wilkie, 263–268. Ann Arbor, MI: Association for Consumer Research, 1979.
- May 25, 2016
- Comment
How Consumers and Businesses are Reshaping Public Health
By: John A. Quelch
Healthcare and education are two issues in which citizens around the world, rich and poor, are passionately interested. It has long been appreciated that the way that a society treats its youngest and oldest members says much about its moral maturity. Economic...
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Keywords:
Healthcare;
Consumer Power;
Innovation In Healthcare Delivery;
Mobile Healthcare;
Transition;
Transformation;
Trends;
Customer Satisfaction;
Customer Value and Value Chain;
Health Care and Treatment;
Information;
Collaborative Innovation and Invention;
Independent Innovation and Invention;
Innovation and Management;
Innovation Leadership;
Management;
Marketing;
Markets;
Planning;
Problems and Challenges;
Biotechnology Industry;
Chemical Industry;
Consumer Products Industry;
Distribution Industry;
Fashion Industry;
Food and Beverage Industry;
Green Technology Industry;
Health Industry;
Insurance Industry;
Medical Devices and Supplies Industry;
Pharmaceutical Industry;
Public Administration Industry;
South America;
North and Central America;
Middle East;
Europe;
Asia
Quelch, John A. "How Consumers and Businesses are Reshaping Public Health." Harvard Business School Working Knowledge (May 25, 2016).
- June 24, 2016
- Other Article
Why Brexit Is a Big Deal
By: John A. Quelch
The consequences of yesterday's vote by the British people to leave the European Union will be far-reaching, but there is no reason for global markets to panic.
Brexit is a vote against the European Union. Once heralded as the engine of a one-for-all and... View Details
Brexit is a vote against the European Union. Once heralded as the engine of a one-for-all and... View Details
Keywords:
British Vote;
Brexit;
European Union;
Impact;
Historical Result;
Governing Rules, Regulations, And Reforms;
Disruption;
Transition;
Volatility;
Decision Making;
Globalization;
Government and Politics;
History;
Leadership;
Outcome or Result;
Risk and Uncertainty;
Strategy;
European Union;
Republic of Ireland;
United Kingdom
Quelch, John A. "Why Brexit Is a Big Deal." Harvard Business School Working Knowledge (June 24, 2016). (Republished by Forbes.com on June 24, 2016 at: http://www.forbes.com/sites/hbsworkingknowledge/2016/06/24/why-brexit-is-a-big-deal/#2c5e5c587297.)
- May 24, 2016
- Article
Build a Culture of Health
By: John A. Quelch
Every company, large and small, has an impact on health. It does so in four ways: first, through the healthfulness and safety of the products and services it sells; second, through its attention to employee health and well-being in its work practices and benefits;...
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Keywords:
Public Health;
Four Pillars;
Public Health Footprint;
Culture Of Health Plan Of Action;
Change;
Education;
Health;
Human Resources;
Knowledge;
Labor;
Leadership;
Management;
Operations;
Outcome or Result;
Personal Development and Career;
Programs;
Risk and Uncertainty;
Strategy;
Value;
Consumer Products Industry;
Chemical Industry;
Health Industry;
United States;
Europe
Quelch, John A. "Build a Culture of Health." Huffington Post: What's Working: Purpose + Profit (May 24, 2016).
- 2009
- Blog
Harvard Business Online—Marketing Know:How: How GM's Chairman Aims to Please
By: John A. Quelch
Quelch, John A. "How GM's Chairman Aims to Please." Harvard Business Online—Marketing Know:How (blog). October 15, 2009. https://hbr.org/2009/10/how-gms-chairman-aims-to-pleas.
- 2009
- Blog
Harvard Business Online—Marketing Know:How: How (Not) to Complain
By: John A. Quelch
Quelch, John A. "How (Not) to Complain." Harvard Business Online—Marketing Know:How (blog). September 17, 2009. https://hbr.org/2009/09/how-not-to-complain.
- 2009
- Blog
Harvard Business Online—Marketing Know:How: How Marketers Should Plan For Recovery
By: John A. Quelch
Quelch, John A. "How Marketers Should Plan For Recovery." Harvard Business Online—Marketing Know:How (blog). March 11, 2009. https://hbr.org/2009/03/how-marketers-should-plan-for.
- 2009
- Blog
Harvard Business Online—Marketing Know:How: How Starbucks' Via Helps its Consumers Fight the Recession
By: John A. Quelch
Quelch, John A. "How Starbucks' Via Helps its Consumers Fight the Recession." Harvard Business Online—Marketing Know:How (blog). February 18, 2009. https://hbr.org/2009/02/how-starbucks-via-helps-consum.
- 2008
- Blog
Harvard Business Online—Marketing Know:How: How Better Marketing Elected Barack Obama
By: John A. Quelch
Quelch, John A. "How Better Marketing Elected Barack Obama." Harvard Business Online—Marketing Know:How (blog). November 5, 2008. https://hbr.org/2008/11/how-better-marketing-elected-b.
- 2008
- Blog
Harvard Business Online—Marketing Know:How: How Marketers Can Manage Price Inflation
By: John A. Quelch
Quelch, John A. "How Marketers Can Manage Price Inflation." Harvard Business Online—Marketing Know:How (blog). June 4, 2008. https://hbr.org/2008/06/how-marketers-can-manage-price.
- 2008
- Blog
Harvard Business Online—Marketing Know:How: How Marketing Helps Democracy
By: John A. Quelch
Quelch, John A. "How Marketing Helps Democracy." Harvard Business Online—Marketing Know:How (blog). January 31, 2008. https://hbr.org/2008/01/how-marketing-helps-democracy-1.
- 2007
- Blog
Harvard Business Online—Marketing Know:How: How To Brand an Ingredient
By: John A. Quelch
Quelch, John A. "How To Brand an Ingredient." Harvard Business Online—Marketing Know:How (blog). October 8, 2007. https://hbr.org/2007/10/how-to-brand-an-ingredient-1.
- October 31, 2008
- Article
Redefining the American Dream
By: John A. Quelch
Quelch, John A. "Redefining the American Dream." Washington Times (October 31, 2008).
- May 11, 2008
- Article
Low Road of Negative Ads
By: John A. Quelch
Quelch, John A. "Low Road of Negative Ads." Washington Times (May 11, 2008).