Publications

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May 2014
Article

Making 'Freemium' Work: Many Start-ups Fail to Recognize the Challenges of This Popular Business Model

By: Vineet Kumar

The article discusses the "freemium" business model, which is used by some Internet businesses and smartphone application developers to give users free basic features of a digital product and access to premium functionality for a subscription fee. The discussion topics... View Details

Keywords: Freemium; Startups; Product Design; Business Model; Marketing; Business Startups

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09 Jun 2008
Lessons from the Classroom

Monetizing IP: The Executive’s Challenge

According to the U.S. Patent and Trademark Office, intellectual property in this country is worth more than $5 trillion—about twice the amount of View Details

Keywords: by Sean Silverthorne; Web Services; Web Services

Web

Strategy & IT - Institute For Strategy And Competitiveness

resource planning. See below for “How Information Gives You Competitive Advantage.” The rise of the internet unleashed the second wave of... View Details

August 2023
Case

WayCool: Reimagining the Food Supply Chain

By: Paul Gompers and Kairavi Dey

Founded in 2015, WayCool, is an Indian agri-tech start-up that built a B2B operation acquiring fruits and vegetables from product-specific agriculture companies and small-holding farmers. It sold them to business customers, such as local retail stores, restaurants, and... View Details

Keywords: Agribusiness; Digital Transformation; Operations; Business Strategy; Supply Chain; Performance; Business Startups; Growth and Development Strategy; Agriculture and Agribusiness Industry; Food and Beverage Industry; Technology Industry; Web Services Industry; Asia; South Asia

18 Dec 2018
First Look

New Research and Ideas, December 18, 2018

business. One common approach used to gain traction in these adjacent markets has been to pursue a tying strategy. For example, Microsoft pre-installed Internet Explorer into Windows, and Apple set Apple... View Details

Keywords: Dina Gerdeman

2021
Working Paper

Who Closed the Schools?

By: Joshua D. Coval

This paper examines the differences in characteristics between U.S. public schools that opted for virtual instruction because of COVID-19, and schools that did not. Much of the variation can be explained by measures of the degree to which districts favored teachers... View Details

Keywords: Public Education; COVID-19; Virtual Learning; Education; Health Pandemics; Teaching; Internet and the Web; Policy; Outcome or Result; United States

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01 Apr 2000
News

Getting the Message

billboard-shaped notices -- about 10 percent of those who saw the ads were enticed to click on them. These surfers were taken to the sponsor's Web site, View Details

Keywords: Susan Young

2015
Working Paper

Online Word of Mouth and Product Review Disagreement

By: Frank Nagle and Christoph Riedl

Studies of online word of mouth have frequently posited―but never systematically conceptualized and explored―that the level of disagreement between existing product reviews can impact the volume and the valence of future reviews. In this study we develop a theoretical... View Details

Keywords: Online Word Of Mouth; Online Communities; Viral Marketing; Online Product Reviews; Quality; Internet and the Web; Consumer Behavior; Marketing Reference Programs; Social and Collaborative Networks; Digital Marketing; Analytics and Data Science

SSRN

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December 2023
Case

Davivienda Bank's Upskilling and Reskilling Strategy in Colombia

By: Jorge Tamayo, Raffaella Sadun and Jenyfeer Martinez Buitrago

Set in 2022, this case describes the digital transformation strategy of Davivienda— a leading player in Colombia’s commercial banking and one of the companies belonging to Grupo Bolívar, a major Colombian financial conglomerate—and the bank’s upskilling and reskilling... View Details

10 Oct 2011
Research & Ideas

Retailing Revolution: Category Killers on the Brink

migrate to the web for your category of goods (for example ALDI and Dollar General). There is an argument to be made that, for certain combinations of demographic groups View Details

Keywords: by Rajiv Lal & Jose B. Alvarez; Retail

04 Sep 2018
First Look

New Research and Ideas, September 4, 2018

smart, connected products that could be controlled remotely. But who really wanted to check ten different apps to make sure the heat was down, the doors were locked, and View Details

Keywords: Dina Gerdeman

31 Aug 2021
Book

Feeling Powerless at Work? Time to Agitate, Innovate, and Orchestrate

power mapping. Through the work and life experiences you expose yourself to, the books you read, the media you consume, View Details

Keywords: by Jay Fitzgerald

March 2001 (Revised August 2001)
Case

Time Warner Inc. vs. The Walt Disney Company (A): Pulling the Plug

Describes negotiation impasse between Time Warner, Inc. and The Walt Disney Co. over the retransmission of the ABC Network over Time Warner's cable systems. More broadly, the case depicts the shifting balance of power between content creators and distributors in the... View Details

Keywords: Negotiation Process; Internet and the Web; Television Entertainment; Entertainment and Recreation Industry; Entertainment and Recreation Industry

July 1994 (Revised August 1998)
Case

The King-Size Company

By: David E. Bell and Dinny Starr Gordon

King-Size is a mail-order company specializing in apparel for big and tall men. The case describes their operations in some detail. Issues include appropriate marketing decisions and expansion strategy. View Details

Keywords: Decisions; Marketing Strategy; Operations; Perception; Expansion; Apparel and Accessories Industry; Apparel and Accessories Industry

12 Dec 2017
First Look

New Research and Ideas, December 12, 2017

battles.” Grupo Clarín was one of the preeminent media companies in Argentina, with leading newspapers, cable television and Internet services, View Details

Keywords: Sean Silverthorne

13 Feb 2007
First Look

First Look: February 13, 2007

Working PapersAdding Bricks to Clicks: The Effects of Store Openings on Sales through Direct Channels Authors:Jill Avery, Mary Caravella, John Deighton, and Thomas Steenburgh Abstract We assess View Details

Keywords: Martha Lagace

April 2002 (Revised July 2003)
Case

Cisco Systems and its Community Fellowship Program (A)

By: Diana Barrett and Sheila McCarthy

Focuses on the introduction, implementation, and initial evaluation of Cisco Systems Community Fellowship Program. This program provided Cisco employees affected by the layoff the option of working with a nonprofit organization for one year. Instead of a severance... View Details

Keywords: Job Cuts and Outsourcing; Compensation and Benefits; Philanthropy and Charitable Giving; Web Services Industry; Web Services Industry; United States

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2024
Working Paper

Open Source Software Policy in Industry Equilibrium

Open source software (OSS) is a form of public knowledge widely provided and relied on by the private sector. To study the effects of growing government involvement in this critical public good, I build a new empirical model where high-tech firms choose software inputs... View Details