Internet Of Things - Publications - Faculty & Research

30 Nov 2009
Research & Ideas

Tracks of My Tears: Reconstructing Digital Music

numerous subsets of the songs on the album—but when the process is fully digital the costs of reproducing music are much lower. The Internet makes mixed bundling feasible. Q:... View Details

Keywords: by Sean Silverthorne; Music

March 2022
Article

Learning to Rank an Assortment of Products

By: Kris Ferreira, Sunanda Parthasarathy and Shreyas Sekar

We consider the product ranking challenge that online retailers face when their customers typically behave as “window shoppers”: they form an impression of the assortment after browsing products ranked in the initial positions and then decide whether to continue... View Details

Keywords: Online Learning; Product Ranking; Assortment Optimization; Learning; Internet and the Web; Product Marketing; Consumer Behavior; E-commerce

2011
Working Paper

Inside the Black Box of the Corporate Staff: An Exploratory Analysis Through the Lens of E-Mail Networks

The corporate staff is central in theories of the multi-business firm, but empirical evidence on its function is limited. In this paper, we examine the high-level role of two units of a corporate staff through analysis of electronic communications. We find sharp... View Details

Keywords: Theory; Business Ventures; Internet and the Web; Communication; Employment; Management Teams; Networks

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01 Sep 2017
News

The Biggest Industry You’ve Never Heard Of

first thing you need to know is that competitive video gaming has been around a lot longer than you think. On November 10, 1980, five teenage boys faced off at the Warner Communications headquarters in Rockefeller Center in the middle... View Details

Keywords: April White; illustration by Brian Stauffer; esports; Twitch; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

June 2008
Teaching Note

Threadless: The Business of Community (TN)

By: Karim R. Lakhani

Teaching Note for 608707 View Details

Keywords: Internet and the Web; Civil Society or Community; Competition; Blogs; Business Model; Decisions; Design; Retail Industry; Apparel and Accessories Industry; Chicago

Citation

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similar economic and political crises and downturns. In a way, EGC was also a reminder of Nietzsche’s “Eternal Return” in Thus Spoke Zarathustra: "Everything has returned. Sirius, and the spider, and thy thoughts at this moment, and... View Details

01 Sep 2011
News

Breaking Free from Fear of Change

ignore important information because they are so preoccupied with their own objectives. And they are among the worst at leaving work behind at the end of the day. The most significant people in their lives are likely to see them as really... View Details

Keywords: Deborah Blagg; Publishing Industries (except Internet); Information

27 Sep 2019
Blog Post

Learning the Language of Product at Duolingo

about (again, see above). As part of my recruiting, I was able to meet on campus with Conor Walsh, Duolingo PM and MBA 2018. Conor gave me context on what it was like to work at Duolingo as well as on the role View Details

Keywords: Technology

25 Sep 2000
Research & Ideas

More Than the Sum of Its Parts: The Impact of Modularity on the Computer Industry

"read" are examples of design rules. Disk drive designers must obey these rules if their drives are to function in a given computer system. CB: As long as the rules are obeyed, disk drive designers can vary many View Details

Keywords: by Staff; Computer; Consumer Products; Technology

March–April 2017
Article

What's the Value of a Like?: Social Media Endorsements Don't Work the Way You Might Think

By: Leslie John, Daniel Mochon, Oliver Emrich and Janet Schwartz

Brands spend billions of dollars a year on lavish efforts to establish and maintain a social media presence. But do those campaigns actually increase revenue? New research provides an answer to this question, which has vexed marketers ever since social media burst upon... View Details

Keywords: Social and Collaborative Networks; Consumer Behavior; Marketing Strategy; Digital Marketing; Social Media

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January 2021 (Revised March 2021)
Case

THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)

By: Jill Avery, Ayelet Israeli and Emma von Maur

THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details

Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Preference Prediction; Predictive Analytics; App Development; ＂Marketing Analytics＂; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Fashion Industry; Retail Industry; Apparel and Accessories Industry; Consumer Products Industry; United States

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28 Jul 2014
Research & Ideas

Eyes Shut: The Consequences of Not Noticing

Harvard Business School. "Marla, my spouse, would see all kinds of things going on that I would simply miss. Why? Perhaps this was due to my tendency to focusing, and in my case, narrowly." In his... View Details

Keywords: by Max H. Bazerman; Retail

17 Dec 2001
Research & Ideas

Risks and Rewards of the Intrapreneur

always the wrong thing to do, Gilbert noted, because your project may one day become the core business. GE, once a maker of appliances, now derives 60 percent of its revenue... View Details

Keywords: by Sean Silverthorne

09 Mar 2022
Research & Ideas

War in Ukraine: Soaring Gas Prices and the Return of Stagflation?

geopolitics of the moment. The interesting thing about the energy sector is that it is always and everywhere inherently geopolitical, even when the decision-making by firms is utterly commercial in its... View Details

Keywords: by Avery Forman; Energy

01 Dec 1996
News

Intellectual Debate: The Business of Business

disagree about the pace and progress of change," he said, "but we've always understood the need to work together to achieve the highest possible standards." Dean Clark concurred and concluded the day's proceedings by noting: "One View Details

01 Sep 2018
News

The True Value of a Tweet

assumption is the notion that you can make things go viral—and in fact, studies show that’s not easy. A 2012 study of millions of messages on Twitter and Yahoo! found that more... View Details

Keywords: Jen McFarland Flint

31 Jan 2011
Research & Ideas

Taking the Fear out of Diversity Policies

If you start a discussion about workplace diversity policies, don't be surprised if the hopeful topics of ethnic, racial, and gender heterogeneity lead to negative discussions about sexism, bigotry, and injustice. "Talking about and... View Details

Keywords: by Carmen Nobel

20 Apr 2023
Blog Post

Tackle the First 90 Days of Your Next Role: A 5 Step Process for Success on the Job

employees up for success by designing an internal interview guide for conversations, and creating a 90-day plan laid out in three 30-day increments to meet key objectives and goals,” explains Spielman. The important thing to remember as a... View Details

October 2018 (Revised August 2019)
Case

Everybody Knows: Russia and the Election

By: Rawi Abdelal, Rafael Di Tella and Galit Goldstein

Following a contentious presidential race, Donald Trump’s 2016 election destabilized America’s status quo. Academics, journalists, politicians and the public at large examined why Trump had won. Many Americans, inside and outside the government, asserted that a... View Details