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  • All HBS Web  (4,368)
    • People  (4)
    • News  (1,366)
    • Research  (2,478)
    • Events  (14)
    • Multimedia  (5)
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  • Program

Strategic Marketing for Driving Growth

more business growth. This program is eligible for the Digital Transformation Certificate. Learn More Key Benefits Effective marketing strategy development and implementation is a crucial piece of the puzzle for business leaders who need to drive View Details
  • September 1992 (Revised November 1996)
  • Case

Royal Automobile Club Rescue Services Division: Transformation Through Technology

By: W. Earl Sasser and Roger H. Hallowell
The Royal Automobile Club uses a new computer and telephone system to improve its service standards and profitability. After the initial impact of changes from technology, the organization faces a need to choose between future technological development or... View Details
Keywords: Technological Innovation; Decision Choices and Conditions; Organizational Change and Adaptation; Information Technology; Corporate Strategy; Service Industry; Auto Industry; United Kingdom
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Sasser, W. Earl, and Roger H. Hallowell. "Royal Automobile Club Rescue Services Division: Transformation Through Technology." Harvard Business School Case 693-029, September 1992. (Revised November 1996.)
  • April 2003
  • Case

HP-Cisco Alliance (A), The

In 2002, Hewlett-Packard and Cisco Systems strove to develop their long-standing partnership into a strategic alliance with increasing impact. Critical components of successful alliance implementation emerge from the analysis. Specifically, the case illuminates the... View Details
Keywords: Strategy; Interpersonal Communication; Organizational Design; Alliances; Organizational Structure
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Casciaro, Tiziana E., and Christina Darwall. "HP-Cisco Alliance (A), The." Harvard Business School Case 403-120, April 2003.
  • June 2023
  • Supplement

Clash of Two Giants Simulation Exercise

By: Feng Zhu and Marco Iansiti
Many markets are organized around platforms that connect consumers with complementary applications and services. These platforms are two-sided because both sides - consumers and those providing applications or services - need access to the same platform to interact. A... View Details
Keywords: Customer Acquisition; Platform Strategy; Technology Platform; Digital Platforms; Competitive Strategy; Network Effects
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Zhu, Feng, and Marco Iansiti. "Clash of Two Giants Simulation Exercise." Harvard Business School PowerPoint Supplement 623-717, June 2023.
  • July 2020
  • Teaching Plan

Girls Who Code

By: Brian Trelstad and Amy Klopfenstein
This teaching plan serves as a supplement to HBS Case No. 320-055, “Girls Who Code.” Founded 2012 by former lawyer Reshma Saujani, Girls Who Code (GWC) offered coding education programs to middle- and high school-aged girls. The organization also sought to alter... View Details
Keywords: Communication; Communication Strategy; Spoken Communication; Interpersonal Communication; Demographics; Age; Gender; Education; Curriculum and Courses; Learning; Middle School Education; Secondary Education; Leadership Style; Leadership; Social Enterprise; Nonprofit Organizations; Social Psychology; Attitudes; Behavior; Cognition and Thinking; Prejudice and Bias; Power and Influence; Identity; Social and Collaborative Networks; Motivation and Incentives; Society; Civil Society or Community; Culture; Public Opinion; Social Issues; Information Technology; Applications and Software; Education Industry; Technology Industry; North and Central America; United States
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Trelstad, Brian, and Amy Klopfenstein. "Girls Who Code." Harvard Business School Teaching Plan 321-010, July 2020.
  • 10 Sep 2010
  • Working Paper Summaries

The Impact of Corporate Social Responsibility on Investment Recommendations

Keywords: by Ioannis Ioannou & George Serafeim; Financial Services
  • March 2018 (Revised June 2018)
  • Case

Knowledge Sharing at REMA 1000 (A)

By: Tatiana Sandino and Olivia Hull
A year after Norwegian grocery chain REMA 1000 adopted Workplace, Facebook’s enterprise social network, Chief Human Resource Officer Tore Høylie is asked to evaluate its impact on company culture and communication. Almost 90% of the workforce is engaged with the... View Details
Keywords: Social Network; Enterprise Social Media; Facebook; Workplace; Social and Collaborative Networks; Communication Technology; Performance Improvement; Organizational Culture; Knowledge Sharing; Social Media; Retail Industry; Norway
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Sandino, Tatiana, and Olivia Hull. "Knowledge Sharing at REMA 1000 (A)." Harvard Business School Case 118-007, March 2018. (Revised June 2018.)
  • 01 Sep 2023
  • News

Bless this Stress

National Geographic for Disney+/Craig Parry In the first episode of the National Geographic docuseries Limitless with Chris Hemsworth, Modupe Akinola (MBA 2001/PhDOB 2009) and the Australian actor gaze across downtown Sydney to a skyscraper in the distance, teetering... View Details
Keywords: Jen McFarland Flint; Business Schools & Computer & Management Training; Educational Services
  • 14 Mar 2023
  • Cold Call Podcast

Can AI and Machine Learning Help Park Rangers Prevent Poaching?

Keywords: Re: Brian L. Trelstad; Computer; Information Technology; Technology
  • 19 Oct 2021
  • News

“No-Code” Miracle for Startups

  • December 2005 (Revised October 2006)
  • Case

Pharmacy Service Improvement at CVS (A)

CVS's retail pharmacy operations are functioning poorly and dissatisfying customers. Many customers are defecting as a result. A pharmacy service improvement team has documented the current prescription fulfillment process, its exception rates, and the problems... View Details
Keywords: Information Technology; Performance Improvement; Business Processes; Retail Industry; Pharmaceutical Industry; United States
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McAfee, Andrew P. "Pharmacy Service Improvement at CVS (A)." Harvard Business School Case 606-015, December 2005. (Revised October 2006.)
  • 21 Dec 2016
  • Blog Post

Why We Recruit: CPP Investment Board

Organization Melissa Dalmacio, Senior Advisor, Campus Recruitment, CPP Investment Board Describe your organization in three to five sentences. CPP Investment Board (CPPIB) is one of the most respected and... View Details

    Lynda M. Applegate

    Lynda M. Applegate is a Baker Foundation Professor at HBS and is Chair of the Advisory Committee for Harvard University’s Masters Degree of Liberal Arts in Finance and Management at the Harvard University Extension School.  She has also played a... View Details

    • 2021
    • Working Paper

    CRM and AI in Time of Crisis

    By: Michelle Y. Lu and Navid Mojir
    A crisis can affect the incentives of various players within a firm’s multi-layered sales and marketing organization (e.g., headquarters and branches of a bank). Such shifts can result in sales decisions against the firm’s best interests. Motivated by the backlash to... View Details
    Keywords: CRM; Artificial Intelligence; AI; B2B Marketing; Decision Authority; Crisis Marketing; Intra-organizational Conflict; COVID-19 Pandemic; Customer Relationship Management; Technological Innovation; Decision Making; Strategy; Health Pandemics; Crisis Management; AI and Machine Learning
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    Lu, Michelle Y., and Navid Mojir. "CRM and AI in Time of Crisis." Harvard Business School Working Paper, No. 22-035, November 2021.
    • June 2022 (Revised August 2023)
    • Case

    Strategic Innovation at the United Nations: A Network of Ecosystems

    By: Frank Nagle, Elizabeth J. Altman and Amy Klopfenstein
    In 2021, Gina Lucarelli, leader of the United Nations Development Programme (UNDP) Accelerator Labs, prepared for a meeting with UNDP Administrator Achim Steiner. The two planned to discuss the future of the Accelerator Labs, a network of social innovation labs located... View Details
    Keywords: Change; Disruption; Transformation; Change Management; Education; Learning; Environmental Management; Climate Change; Environmental Sustainability; Geography; Geographic Scope; Global Range; Local Range; Geopolitical Units; Country; Human Resources; Recruitment; Retention; Selection and Staffing; Employees; Employee Relationship Management; Information Technology; Information Management; Innovation and Invention; Collaborative Innovation and Invention; Disruptive Innovation; Innovation and Management; Innovation Leadership; Innovation Strategy; Knowledge; Knowledge Acquisition; Knowledge Dissemination; Knowledge Management; Knowledge Sharing; Knowledge Use and Leverage; Organizations; Mission and Purpose; Organizational Culture; Organizational Structure; Organizational Design; Organizational Change and Adaptation; Social Enterprise; Non-Governmental Organizations; Social Psychology; Social and Collaborative Networks; Society; Social Issues; Welfare; Strategy; Cooperation; Adaptation; Public Administration Industry; North and Central America
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    Nagle, Frank, Elizabeth J. Altman, and Amy Klopfenstein. "Strategic Innovation at the United Nations: A Network of Ecosystems." Harvard Business School Case 722-363, June 2022. (Revised August 2023.)
    • 17 May 2017
    • Research & Ideas

    Minorities Who 'Whiten' Job Resumes Get More Interviews

    Organizations now have an opportunity to recognize this issue as a pinch point, so they can do something about it.” In one study, the researchers created resumes for black and Asian applicants and sent them out for 1,600 entry-level jobs... View Details
    Keywords: by Dina Gerdeman
    • January 2011 (Revised April 2023)
    • Course Overview Note

    The Coming of Managerial Capitalism: Overview

    By: Tom Nicholas
    This is a course overview note for The Coming of Managerial Capitalism. CMC is chronologically organized. It starts in the late eighteenth century when America gained independence, spans the remarkable rise to industrial maturity during the nineteenth and twentieth... View Details
    Keywords: Business History; Business or Company Management; Entrepreneurship; Business Startups; Welfare; War; Transformation; Information Technology; Finance; Situation or Environment; Decision Making; Management Analysis, Tools, and Techniques; United States
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    Nicholas, Tom. "The Coming of Managerial Capitalism: Overview." Harvard Business School Course Overview Note 811-033, January 2011. (Revised April 2023.)
    • 11 Oct 2007
    • Working Paper Summaries

    How Firms Respond to Being Rated

    Keywords: by Aaron K. Chatterji & Michael W. Toffel
    • Article

    Recent Advances in the Empirics of Organizational Economics

    By: Nicholas Bloom, Raffaella Sadun and John Van Reenen
    We present a survey of recent contributions in empirical organizational economics, focusing on management practices and decentralization. Productivity dispersion between firms and countries has motivated the improved measurement of firm organization across industries... View Details
    Keywords: Economics; Management Practices and Processes; Performance Productivity; Geographic Location; Motivation and Incentives; Factories, Labs, and Plants; Competition; Human Capital; Markets; Governing Rules, Regulations, and Reforms; Multinational Firms and Management; India; Brazil; United States
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    Bloom, Nicholas, Raffaella Sadun, and John Van Reenen. "Recent Advances in the Empirics of Organizational Economics." Annual Review of Economics 2 (2010): 105–137.
    • March 2021
    • Case

    VideaHealth: Building the AI Factory

    By: Karim R. Lakhani and Amy Klopfenstein
    Florian Hillen, co-founder and CEO of VideaHealth, a startup that used artificial intelligence (AI) to detect dental conditions on x-rays, spent the early years of his company laying the groundwork for an AI factory. A process for quickly building and iterating on new... View Details
    Keywords: Artificial Intelligence; Innovation and Invention; Disruptive Innovation; Technological Innovation; Information Technology; Applications and Software; Technology Adoption; Digital Platforms; Entrepreneurship; AI and Machine Learning; Technology Industry; Medical Devices and Supplies Industry; North and Central America; United States; Massachusetts; Cambridge
    Citation
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    Lakhani, Karim R., and Amy Klopfenstein. "VideaHealth: Building the AI Factory." Harvard Business School Case 621-021, March 2021.
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