House Of Brands - Publications - Faculty & Research

June 2015
Case

The Coca-Cola Company's Case for Creative Transformation

By: Thales S. Teixeira and Elizabeth Anne Watkins

In 2013, the Coca-Cola Company was awarded Creative Marketer of the Year by the Cannes Lions Festival (known as the "Oscar of Advertising") for the first time ever in history and nearly 50 years after the Festival's inception. Just one year before that, Jonathan... View Details

Keywords: Attention Economics; Creating Connections; Digital Marketing; Marketing Innovations; Social Networks; Advertising Content; Networked Brand; Beverage Industry; Coca-Cola; Digital Innovation; Digital Transition; Marketing; Marketing Communications; Innovation Strategy; Social and Collaborative Networks; Advertising; Creativity; Consumer Products Industry

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01 Dec 2010
News

Beacon of Liberty

global brand with blood, sweat, and sacrifices, and it is being tarnished with every act of intolerance. I wish every American would realize that if they take away my freedoms, they risk their own. One day,... View Details

Keywords: Sharjeel Kashmir; Islam; 9/11

Web

Podcasts - Managing the Future of Work

zoning and the stagnation of the U.S. housing industry, the impact of AI, and more. Positive prompts: Sal Khan on AI in the classroom and beyond 29 JAN 2025 | Managing the... View Details

25 Aug 2022
News

Action Plan: Fired Up

food.” Traeger’s 1.7 million social media followers, a mainstay of brand loyalty in uncertain times, continue to reinforce the company-customer bond, participating in live, online cooking classes that... View Details

Keywords: Deborah Blagg; company culture; barbecue; entertaining; food; marketing; brand

Fast Answer

Business of Sports

demographics, brand shares, consumer market size, imports and sponsorship for all major sports. Statista Dossiers and reports covering the sports industry, the sports betting industry, and sport participation for U.S. and... View Details

01 Mar 2015
News

Fıelds of Gold

the land dedicated to the crop a decade ago. That could be a boon for food lovers globally, but for Luo, the true value of Afghan saffron is its potential to support agricultural development. The question for Earth2Globe: how can it View Details

Keywords: April White; Support Activities for Agriculture and Forestry; Agriculture

26 Jan 2015
Working Paper Summaries

The Rise and Fall of Demand for Securitizations

Keywords: by Sergey Chernenko, Samuel G. Hanson & Adi Sunderam

01 Dec 2016
News

Cast of Characters

The main characters of F.X. Biasi Jr.’s (PMD 41, 1981) first epic, The Brother-in-Law, were too old to star in an ongoing adventure series. So in Biasi’s later thrillers, the mantle is passed on to a son, Navy SEAL Bruce Tanner—“the... View Details

Keywords: April White

September 2024
Exercise

Assessing the Value of Unifying and De-Duplicating Customer Data

By: Elie Ofek and Hema Yoganarasimhan

This exercise provides an opportunity for students to gain hands on experience with assessing the value of unifying various customer databases that a firm may have (e.g., across the different brands it markets) and of properly identifying customers to avoid duplication... View Details

Keywords: Customer Relationship Management; Measurement and Metrics; Analytics and Data Science; Value

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Teaching Interest

The Business of Entertainment, Media, and Sports (Executive Education)

By: Anita Elberse

In the business of entertainment, digital technologies are dramatically disrupting the way products are developed, marketed, and distributed. As a result of this paradigm shift, entertainment executives and content producers are challenged to effectively allocate... View Details

01 Jun 2004
News

Baker’s Man of Steel

maneuvered 896 tons of steel beams to support the addition to Baker Library, which will house a new Academic Center and include a south-facing entrance to Allston. Workers check the integrity View Details

Keywords: Baker Library; Bobby Delaney; crane; operator; Construction of Buildings; Construction of Buildings

01 Mar 2025
News

Work of Art

Jason Price (MBA 2003) in the main gallery space at NXTHVN, the art community he cofounded in New Haven’s Dixwell neighborhood Trying to capture the scope of what’s going on at NXTHVN, the nonprofit arts and community organization Jason Price (MBA 2003) cofounded with... View Details

Keywords: Jen McFarland Flint; photos by Chris Sorensen; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

2023
Working Paper

The Credit Supply Channel of Monetary Policy Tightening and Its Distributional Impacts

By: Joshua Bosshardt, Marco Di Maggio, Ali Kakhbod and Amir Kermani

This paper studies how tightening monetary policy transmits to the economy through the mortgage market and sheds new light on the distributional consequences at both the individual and regional levels. We find that credit supply factors, specifically restrictions on... View Details

Keywords: Policy; Borrowing and Debt; Credit; Mortgages; Macroeconomics

February 2005
Article

European Integration and Corporate Restructuring: The Strategy of Unilever c1957-c1990

By: Geoffrey Jones and Peter Miskell

This article examines the role of the large Anglo-Dutch consumer products company in promoting European integration. It shows that Unilever contributed financially to campaigns to support the creation of the European Union, and its subsequent expansion, despite a... View Details

Keywords: Horizontal Integration; Organizations; Policy; Expansion; Market Transactions; Geographic Location; Restructuring; Competition; Brands and Branding; Production; Capital Structure; Value; Consumer Products Industry; European Union; United States

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22 Nov 2004
Research & Ideas

Side Effects: The Case of Propecia

professor Marta Wosinska led the conversation. The Propecia launch came at a time of regulatory change, which made advertising of prescription drugs to consumers more feasible. But Casola had to consider... View Details

Keywords: by Sean Silverthorne; Health; Pharmaceutical

10 Nov 2003
Research & Ideas

Globalization: The Strategy of Differences

business secrets would spill over to its competing line of business. They also feared that Acer could cross-subsidize its own brand with profits from its contract-manufacturing operations and so undercut... View Details

Keywords: by Pankaj Ghemawat

December 2017 (Revised January 2022)
Supplement

Bega Cheese: Bidding to Bring Vegemite Back Home

By: Benjamin C. Esty and Lauren G. Pickle

In January 2017, the leadership team of Bega Cheese—the Australian dairy company—was considering a bid for Mondelēz International’s Australia and New Zealand (ANZ) grocery business which included several leading consumer brands including Vegemite, the iconic Australian... View Details

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11 Mar 2015
HBS Seminar

Ernest Wilson, University of Southern California, Annenberg School

September 2009
Article

Virtue out of Necessity? Compliance, Commitment and the Improvement of Labor Conditions in Global Supply Chains

By: Akshay Mangla, Richard Locke and Matthew Amengual

Private, voluntary compliance programs, promoted by global corporations and nongovernmental organizations alike, have produced only modest and uneven improvements in working conditions and labor rights in most global supply chains. Through a detailed study of a major... View Details

Keywords: Working Conditions; Ethics; Supply Chain; Governance Compliance; Globalization

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