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  • 05 May 2008
  • Research & Ideas

Connecting with Consumers Using Deep Metaphors

baby aspirin to home computers to the meaning of quality health care. Q: Why are these metaphors important for effective marketing? What happens when marketing does not give attention to them in branding and other efforts? A: Most... View Details
Keywords: by Martha Lagace; Consumer Products
  • 11 Feb 2020
  • Sharpening Your Skills

10 Rules Entrepreneurs Need to Know Before Adopting AI

problems. Positioning your service or product as “AI for health care” or “AI for sales” is not nearly specific enough. While you can sell AI tools to data science teams or IT departments, business leaders want to know you understand their... View Details
Keywords: by Rocio Wu
  • 06 Aug 2019
  • Blog Post

Entrepreneurship and Global Capitalism - Discovering the Business of Storytelling

of the appropriation of South Asian wellness and health practices without respect for the wisdom that has come before. Tired of how my credentials today may make others forget that maybe I, too, have failed... View Details
  • 13 Nov 2017
  • Research & Ideas

Want to Be Happier? Spend Some Money on Avoiding Household Chores

finite lives. “The less control you feel you have over your daily experience, the less happy you feel. Money is a tool that allows you to purchase that control.” “People save for vacations, personal experiences, going out for nice meals, and View Details
Keywords: by Dina Gerdeman
  • 26 Nov 2001
  • Research & Ideas

How Toyota Turns Workers Into Problem Solvers

Toyota model? A: Your question cuts right to a critical issue. We discussed earlier the basic problem that for complex systems, responsibility for design, testing, and improvement must be distributed broadly. We've observed that Toyota, its best suppliers, and other... View Details
Keywords: by Sarah Jane Johnston; Manufacturing; Transportation; Auto
  • 28 May 2019
  • Research & Ideas

Investor Lawsuits Against Auditors Are Falling, and That's Bad News for Capital Markets

reporting fraud that professional standards are not infallible. You still need this external accountability mechanism. Lagace: What do your findings mean for the health of US capital markets? Srinivasan: Companies from around the world... View Details
Keywords: by Martha Lagace; Financial Services; Accounting
  • Web

Technology & Operations Management Awards & Honors - Faculty & Research

: Elected as a Member of the American Academy of Arts and Sciences in 2024. Amy C. Edmondson : Winner of the 2024 Society for Advancing Business Editing and Writing (SABEW) Award in the Management and Leadership category for Right Kind of Wrong: The Science of Failing... View Details
  • 29 Aug 2018
  • What Do You Think?

What Should Harley-Davidson’s Management Do?

European market overseas, and (3) concentrate on designing and producing new products for new and existing markets. There were several minority opinions, however. ASGMark commented, “The very idea of moving manufacturing of an American icon overseas, especially after... View Details
Keywords: by James Heskett; Auto
  • 11 Nov 2013
  • Working Paper Summaries

Increased Speed Equals Increased Wait: The Impact of a Reduction in Emergency Department Ultrasound Order Processing Time

Keywords: by Jillian Berry Jaeker, Anita L. Tucker & Michael H. Lee; Health
  • 07 Sep 2011
  • First Look

First Look: Sept. 7

These structures determine a firm's motivation to seek protection, as well as its capacity to overcome collective action problems within its industry. In the petrochemical industry, the shift toward greater horizontal consolidation and... View Details
Keywords: Sean Silverthorne
  • 30 Aug 2011
  • First Look

First Look: August 30

sales from emerging markets. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/311118-PDF-ENG Nestlé SA: Nutrition, Health and Wellness Strategy Rebecca M. Henderson and Ryan JohnsonHarvard Business... View Details
Keywords: Sean Silverthorne
  • August 2017 (Revised July 2018)
  • Case

MannKind Corporation: Take a Deep Breath, This Time Afrezza Will Work

By: Elie Ofek and Amanda Dai
In June 2014, MannKind Corporation announced that after years of development and billions of dollars in expenses, the FDA had finally approved its drug, Afrezza. MannKind would thus be the only company with an inhalable insulin on the market. As an alternative to... View Details
Keywords: Health Care and Treatment; Product Launch; Product Positioning; Marketing Strategy; Adoption; Pharmaceutical Industry
Related
  • 24 May 2011
  • First Look

First Look: May 24

http://www.hbs.edu/research/pdf/11-031.pdf Measuring Teamwork in Health Care Settings: A Review of Survey Instruments Authors:Melissa A. Valentine, Ingrid M. Nembhard, and Amy C. Edmondson Abstract Objective. To identify, review, and... View Details
Keywords: Sean Silverthorne
  • 21 Sep 2023
  • Blog Post

Hands-on Learning About Global Markets

saw the cultural differences while developing marketing concepts for Ellie Care, a technology platform based in Buenos Aires providing health and emergency-response monitoring that enables seniors 65+ to live more independently. Early on,... View Details
  • Web

HBS - The year in Review

RESPONSE A Moving Target with Clear Principles HBS regularly revised its policies over the course of the year as Harvard, Boston, Cambridge, and Massachusetts modified COVID protocols to reflect the trajectory of the pandemic. The School never wavered on its guiding... View Details
  • 01 Dec 2022
  • News

Full Court Press

as a platform to not only improve the health and wellness of one of the world’s youngest and fastest growing populations but also to create a whole new industry around the business of sports,” says Tatum.... View Details
Keywords: Dan Morrell
  • 11 Sep 2012
  • First Look

First Look: September 11

Michael Beer and Lynda St. ClairHarvard Business School Case 913-521 A new Dallas-based health and beauty spa aims to use a highly distinctive human resource system as the foundation of its competitive strategy. By encouraging employees... View Details
Keywords: Sean Silverthorne
  • 12 Sep 2018
  • Blog Post

Optimizing the Coaching Experience for Midcareer Professionals

midcareer professionals. "The triggers are different," says Timothy Butler, Senior Fellow and Faculty Advisor to HBS CPD. "Students are inspired by a predictable crisis – graduation. For alumni, the crises are often unpredictable: a sense that a new... View Details
  • 13 Sep 2011
  • First Look

First Look: September 13

investigates the design of incentives in firms, yet less is known about incentives in organizations that hire individuals to perform tasks with positive social spillovers. We conduct a field experiment in which agents hired by a public View Details
Keywords: Sean Silverthorne
  • 23 Apr 2013
  • First Look

First Look: April 23

staff, and graduate students affiliated with Harvard Medical School are already world class and at the top of the medical research game, with approximately $1.4 billion in annual funding from the U.S. National Institutes of Health (NIH).... View Details
Keywords: Sean Silverthorne