Global Brands - Publications - Faculty & Research

28 May 2019
News

Action Plan: Border Crossing

Collection, a California-based children’s clothing brand inspired by the global spirit of cultural connection. The company’s design team has found inspiration for Tea’s seasonal clothing collections in their... View Details

Keywords: Julia Hanna

01 Mar 2014
News

Insight: Yenball

for instance, would require more than 15 hours of flight time. But for a starting pitcher like Tanaka, who may only appear once every five days or so, frequency is also an issue. With that kind of a schedule, sponsors may only be able to get exposure using View Details

Keywords: Morrell, Daniel; Masahiro Tanaka; Hideki Matsui; Isao Okada; business of sports; Arts, Entertainment

Fast Answer

Sustainability Resources for HBS MBAs

network Aspen Institute Business & Society Program Company lists Dow Jones Sustainability Index FTSE4Good Calvert Responsible Index Events/Conferences Business for Social Responsibility (BSR) Cleantech Group Forum ClimateCAP GreenBiz Events... View Details

01 Feb 2000
News

HBS Alumni Association Board of Directors: President's Report

Thorborg (12th ISMP) and Christoph-Matthias Brand (MBA '94), plans for the 2000 HBS Global Alumni Conference in Berlin are proceeding very well. The conference, scheduled for June 13-16, boasts a full agenda... View Details

Keywords: Edmund A. Hajim (MBA '64)

01 Mar 2014
News

Everything Old Is a New Opportunity

global organization whose mission is accelerating innovation to improve the lives of older adults. Much of their early work has been nurturing promising entrepreneurs through the aptly named Aging2.0 GENerator—which provides strategic... View Details

Keywords: Robert S. Benchley; Health, Social Assistance; Personal Services

December 1992
Case

BASF: Corporate Advertising for 1992

By: Stephen A. Greyser and Norman Klein

Describes BASF's corporate advertising program in the United States. In 1992, BASF's U.S. companies extended an existing corporate advertising campaign to continue to build awareness of the German-based multinational's corporate identity. The core theme of the campaign... View Details

Keywords: Advertising Campaigns; Marketing Communications; Brands and Branding; Marketing Strategy; Multinational Firms and Management; Corporate Strategy; Consumer Products Industry; United States; Germany

Citation

Educators

Purchase

02 Sep 2002
Research & Ideas

Foreign Multinationals in the U.S.: A Rocky Road

currently the world's largest ice cream and tea—and one of the largest home and personal care—companies, with a portfolio of brands including Lux, Dove, Pond's, Calvin Klein, Lipton, Hellmann's, and Ben & Jerry's. Foreign firms during... View Details

Keywords: by Sarah Jane Johnston & Martha Lagace

01 Mar 2012
News

Shop Talk, Different Avenues

of retailing through consulting and marketing work for a roster of global clients. Traub recently sat down with Gilt Groupe cofounders Alexis Maybank and Alexandra Wilkis Wilson (both MBA 2004) to discuss retailing trends and the... View Details

Keywords: Julia Hanna; shopping; e-commerce; Clothing and Clothing Accessories Stores; Retail Trade

25 Feb 2020
News

In My Humble Opinion: Mr. Coffee

2018, Keller left his position as global president of the Wm. Wrigley Jr. Company to become CEO of Peet’s Coffee; in January, he was named CEO of JDE Peet’s, a merger that added a portfolio of coffee and tea View Details

Keywords: Julia Hanna

01 Jun 2015
News

Faculty Q&A: Reemerging Technologies

yet today, open up any major newspaper and the first thing you see are mechanical watch ads. The Swiss now own between 55 and 60 percent of the global market value for watches. They were able to redefine what it means to wear a Swiss... View Details

Keywords: April White; Apparel Manufacturing; Manufacturing; Electrical Equipment, Appliance, and Component Manufacturing; Manufacturing; Printing and Related Support Activities; Manufacturing

28 Feb 2024
Blog Post

African American Student Union Spotlight on Entrepreneurship

Brooks and Oprah Winfrey, on their recent book launch focused on pursuing happiness: Build the Life You Want. It was refreshing to learn that even globally iconic figures—such as Oprah—go through the same rollercoaster of second-guessing... View Details

01 Jun 2009
News

The New “In” Crowd

Davos and the Clinton Global Initiative Annual Meeting. Not bad company. Could it be that what was previously viewed as an idealistic (or downright unrealistic) MBA career choice had finally moved into the mainstream? Actually, HBS has... View Details

Keywords: Roger Thompson; Colleges, Universities, and Professional Schools; Educational Services; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services; Management, Scientific, and Technical Consulting Services; Professional Services

Web

Gallery - The Art of American Advertising

Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership... View Details

01 Apr 2002
News

Q&A - Mark Fields

Concluding a successful tenure at Mazda, Mark Fields was appointed on April 19 to head the Premier group, a London-based unit of Ford Motor Company, which controls Mazda. The Premier group, a $23 billion company, includes brands such as... View Details

Keywords: auto; Mazda; Ford; Mark Fields; Machinery Manufacturing; Manufacturing

05 Aug 2002
What Do You Think?

Is Platform Leadership Old Hat or the Wave of the Future?

is a comprehensive brand a platform? Or are high-tech platforms of a more pervasive order, essentially influencing the way millions of people do business and lead their personal lives on a global basis? If... View Details

Keywords: by James Heskett

14 Feb 2017
First Look

First Look at New Research: February 14

Flows in the Global Economy Digital Labor Markets and Global Talent Flows By: Horton, John, William R. Kerr, and Christopher Stanton Abstract—We review the rapid development of digital labor markets that... View Details

Keywords: Sean Silverthorne

Narayana Murthy

Keywords: IT; Software; Consulting; Outsourcing

01 Sep 2017
News

3-Minute Briefing: Jeetendr Sehdev (MBA 2004)

organization’s leaders have a perspective, and they want to hear it. They also recognize that organizations are contradictory, and that those contradictions can offer a platform to start a conversation. Unilever, for example, owns both Axe and Dove, two View Details

Keywords: Julia Hanna; News, Library, Internet, and Other Services; Information

Web

A Marketing Revolution - The Art of American Advertising