Filter Results:
(855)
Show Results For
- All HBS Web
(1,460)
- People (7)
- News (332)
- Research (855)
- Events (2)
- Multimedia (5)
- Faculty Publications (485)
Show Results For
- All HBS Web
(1,460)
- People (7)
- News (332)
- Research (855)
- Events (2)
- Multimedia (5)
- Faculty Publications (485)
Sort by
- February 2024
- Teaching Note
UGG Steps into the Metaverse
By: Shunyuan Zhang and Sunil Gupta
Teaching Note for HBS Case No. 523-013. View Details
- 19 Sep 2006
- First Look
First Look: September 19, 2006
Working PapersSuperstars and Underdogs: An Examination of the Long Tail Phenomenon in Video Authors:Anita Elberse and Felix Oberholzer-Gee Abstract The rise of online channels facilitates the distribution... View Details
Keywords: Sean Silverthorne
- 24 Sep 2013
- First Look
First Look: September 24
an IT functional manager, (2) recrafting the cases from multiple industries to include one industry, (3) integrating the key characters of monomyth hero's journey, and (4) writing the case dialogue for the... View Details
Keywords: Sean Silverthorne
- 08 Sep 2003
- Research & Ideas
A Bold Proposal for Investment Reform
of view of the demand side. Why is this so? A: Much of the blame for the recent problems has fallen on those responsible for preparing information. The auditors and audit committee, in particular, are perceived to have failed to carry out... View Details
- 03 Nov 2003
- Research & Ideas
Making Money Making Movies
strategic issues for motion picture industry executives have been addressed in academic research, and where new research is most needed. Finally, I have started a project on portfolio management in View Details
- 10 Jan 2012
- First Look
First Look: January 10
http://www.hbs.edu/research/pdf/12-047.pdf Financing Risk and Innovation Authors:Ramana Nanda and Matthew Rhodes-Kropf Abstract Technological revolutions and waves of View Details
Keywords: Sean Silverthorne
- 10 Feb 2015
- First Look
First Look: February 10
collective creativity and insight. These two divergent perspectives pose a paradox that has held the attention of scholars for many years. In response, researchers have marshaled evidence to specify the... View Details
Keywords: Sean Silverthorne
- 26 Oct 2010
- First Look
First Look: October 26, 2010
initiative with domestic, international, and U.N. fronts; and 3) launching a new venture requiring internal, capital-raising, licensing, and View Details
Keywords: Sean Silverthorne
- August 2002
- Teaching Note
Sa Sa Cosmetics, TN
By: David E. Bell
Teaching Note for (9-502-085). View Details
- 14 Feb 2005
- Research & Ideas
The World in Your Palm?
As makers of everything engage in an all-out features war to cram the most services, accessories, and functions into a single product, the real question for many is this: Does the consumer really want an all-in-one digital device? A panel... View Details
Keywords: by Sean Silverthorne
- 09 Feb 2010
- First Look
First Look: Feb. 9
Managing Stores for Fast Fashion Zeynep Ton, Elena Corsi, and Vincent DessainHarvard Business School Case 610-042 Pablo Isla, the CEO of Zara, wanted to improve operational efficiencies in managing its store... View Details
Keywords: Martha Lagace
- November 2010
- Article
Capitalizing on the Underdog Effect
By: Anat Keinan, Neeru Paharia and Jill Avery
This article presents the results of a study that investigated the use of the underdog effect in marketing. The idea of triumphing over disadvantages by impassioned determination is said to be a powerfully positive image, which can lead consumers to choose a brand over... View Details
Keywords: Marketing; Brand Management; Brands; Brand Positioning; Competitive Positioning; Competition; Brands and Branding; Advertising Campaigns; Marketing Communications; Marketing Strategy; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry
Keinan, Anat, Neeru Paharia, and Jill Avery. "Capitalizing on the Underdog Effect." Harvard Business Review 88, no. 11 (November 2010): 32.
- 02 Feb 2004
- Research & Ideas
Where Does Apple Go From Here?
since Microsoft is a very aggressive company and eventually they'll figure out that prices are going to have to get lower and they're going to have to be more aggressive. The third option is that Apple says... View Details
Keywords: by Sean Silverthorne
- June 2005
- Teaching Note
The Walt Disney Co.: The Entertainment King (TN)
By: David J. Collis
Teaching Note to (9-701-035). View Details
- 07 Feb 2007
- Research & Ideas
Dividends from Schumpeter’s Noble Failure
(1942), one of the seminal nonfiction works of the twentieth century.5 The Main Goal Of The 1939 Book Schumpeter chose the title Business Cycles not only because the topic was then fashionable (it was the central economic puzzle of the... View Details
Keywords: by Thomas K. McCraw
- October 2008
- Course Overview Note
The Devil Wears Prada (General Version) (TN)
By: Howard H. Stevenson and Shirley Spence
Keywords: Fashion Industry
- 08 Mar 2016
- First Look
March 8, 2016
approaches can be reconciled through the Lean Strategy process, which ensures that startups innovate in a disciplined fashion and make the most of their limited resources by knowing "what not to... View Details
Keywords: Sean Silverthorne
- 25 Nov 2008
- First Look
First Look: November 25, 2008
San Francisco office, and it also details the evolution of Pentagram itself. In addition, this case offers a thick description of Hinrichs and his team working with a client. This case can be used in... View Details
Keywords: Martha Lagace
- 04 Dec 2012
- First Look
First Look: December 4
undermines creative thinking in tasks that draw on knowledge from multiple cultures. Three studies (a network survey and two experiments) found that ambient cultural disharmony decreased individuals'... View Details
Keywords: Carmen Nobel
- 30 Nov 2018
- What Do You Think?
What’s the Best Administrative Approach to Climate Change?
Summing Up: Should a 'Montreal Protocol' for Administering Global Warming Be Pursued? Climate change and how to manage it is a daunting subject. Nevertheless, several readers of this month’s column were willing to venture a model or two for administering a system... View Details