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Publications

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  • All HBS Web  (1,702)
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    • Events  (7)
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  • Profile

Ann Lucena

focuses. I like the initiatives they support in health care and entrepreneurship. The school provides opportunities that help students learn about new areas as they grow." Most importantly, it's the classroom experience that stands... View Details
  • 24 Jun 2019
  • Blog Post

Chloe Ho, MBA 2019: Data-Driven and In Demand

mining and exploratory analysis, and familiarized herself with the ins and outs of various machine learning models. Ho took this newly acquired data and analytics knowledge with her to HBS, and,... View Details
Keywords: Technology
  • 24 Jul 2019
  • Blog Post

Data-Driven and in Demand

mining and exploratory analysis, and familiarized herself with the ins and outs of various machine learning models. Ho took this newly acquired data and analytics knowledge with her to HBS, and,... View Details
  • 22 Aug 2005
  • Research & Ideas

Balancing the Future Against Today’s Needs

leaders must bring to bear a new perspective on how growth efforts are situated in their companies, how they measure and reward executing the present and building the future, and how they align behaviors to their specific growth... View Details
Keywords: by Paul Michelman
  • 01 Oct 2000
  • News

Rationale for Non-Rationality: Why We Make Bad Choices

problems for learning and for change." Jensen believes this tendency is the source of most so-called people problems in organizations. Jensen's model defines two regimes of behavior: the Resourceful, Evaluative, Maximizing Model (REMM)... View Details
Keywords: Laura Singleton (MBA '88)
  • 03 Apr 2013
  • What Do You Think?

Will Women Leaders Influence the Way We Work?

Summing Up How Important is Leadership Gender in Influencing the Way We Work? Any attempt to describe behaviors on the basis of gender runs the risk of stereotyping, generalizing, and generally oversimplifying. As Susan Chipman said in... View Details
Keywords: by James Heskett
  • 17 Sep 2001
  • Research & Ideas

Is There Help for the Big Ticket Buyer?

territory, all of them are looking for guidance on how to make more rational consumption decisions. Those who know me will not be surprised to learn that I have strong opinions on these issues, many of them informed by research on... View Details
Keywords: by Max H. Bazerman
  • 12 Jan 2016
  • First Look

January 12, 2016

utilize such data are of considerable interest. Unfortunately, existing methods for analyzing the data in such systems ignore the open-ended exploratory nature of such systems that requires the assessment of multiple possible adverse... View Details
Keywords: Carmen Nobel
  • Working Paper

AI in Disguise—How AI-generated Ads' Visual Cues Shape Consumer Perception and Performance

By: Yannick Exner, Jochen Hartmann, Oded Netzer and Shunyuan Zhang
Generative AI’s recent advancements in creating content have offered vast potential to transform the advertising industry. This research investigates the impact of generative AI-enabled visual ad creation on real-world advertising effectiveness. For this purpose, we... View Details
Keywords: Digital Marketing; AI and Machine Learning; Advertising; Consumer Behavior; Advertising Industry
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Exner, Yannick, Jochen Hartmann, Oded Netzer, and Shunyuan Zhang. "AI in Disguise—How AI-generated Ads' Visual Cues Shape Consumer Perception and Performance." SSRN Working Paper Series, No. 5096969.
  • 28 Jun 2016
  • First Look

June 28, 2016

Initiation to Graduation By: Raisch, Sebastian, and Michael Tushman Abstract—Large companies initiate many new businesses, but few of them reach scale. The ambidexterity literature describes how companies create exploratory businesses,... View Details
Keywords: Sean Silverthorne
  • Web

Community | Research Associates

as mentors to incoming RAs. The cohort model creates meaningful connections and a shared learning environment similar to those RAs may find in future doctoral studies. This experience, along with co-located workspaces and tailored... View Details
  • 01 Dec 2011
  • News

Reimagining the MBA

Issue Focus: Leadership Illustration by Craig Frazier What HBS Learned from West Point The Evolving Case Method Issue Focus Li & Fung's Global Footprint Making the Leadership Case Related Faculty Research What Top Scholars Say about... View Details
Keywords: Roger Thompson; FIELD program; Colleges, Universities, and Professional Schools; Educational Services
  • 05 Nov 2014
  • What Do You Think?

Are We Entering an Era of Neuromanagement?

question, behavioral science not based on those assumptions gained ascendance. At first, the contributions from behavioral science were based on laboratory tests, too many of them involving handy college... View Details
Keywords: by James Heskett
  • 17 Apr 2019
  • News

Give It to Me Straight

but also be really effective. I learned so much at Google about this. I want to tell you the story about getting criticism from my boss because I learned a lot from this moment. It was shortly after I joined... View Details
Keywords: Management, Scientific, and Technical Consulting Services; Professional Services
  • 01 Sep 2009
  • News

Consumer Finance Makes HBS Debut

our curriculum. Was HBS alone in not offering a consumer finance course? No. I surveyed the top twenty MBA programs in America and the top five in Europe. While some offer banking courses, and others offer behavioral courses, none had a... View Details
Keywords: Roger Thompson; Colleges, Universities, and Professional Schools; Educational Services; Finance
  • 01 Jun 2014
  • News

Alumni and Faculty Books for June 2014

exercises, and practices that have helped managers gain the skills, courage, and confidence to lead. College Sports Traditions: Picking Up Butch, Silent Night, and Hundreds of Others by Stan Beck (PMD 64, 1992) and Jack Wilkinson (Scarecrow Press) Drucker & Me: What a... View Details
  • 25 Jul 2024
  • News

Mentorship Program in Singapore is Still Lighting the Way to Success

so they can learn from their diverse perspectives and open their minds to a broader set of career and life paths,” says HBSCS past president and program co-founder Stan Furman (MBA 2005). “I’m sure we’ve all experienced moments of ‘I wish... View Details
Keywords: Margie Kelley
  • 30 Apr 2025
  • News

A Social Enterprise Talk in DC; Canadian Alumni Talk Trade; Meet the Leader: HBS Club of Colorado

DC Panel Looks at Social Enterprise in a New Government Landscape The HBS Club of Washington, DC teamed up with the HBS Social Enterprise Initiative (SEI) on April 2, to present an alumni panel discussion on social impact titled “New Perspectives in Social Enterprise,”... View Details
Keywords: Margie Kelley
  • 31 Jan 2025
  • News

New York, Boston Alumni Volunteer to Boost Small Businesses

When the HBS Club of New York (HBSCNY) launched its Small Business Partnership Initiative (SBPI) in 2020, its goal was to simply help small businesses survive the COVID pandemic with guidance from a small group of volunteer alumni advisors. Now, nearly five years on,... View Details
Keywords: Margie Kelley
  • September 2014
  • Article

The Interrelationships Between Brand and Channel Choice

By: Scott Neslin, Kenshuk Jerath, Anand Bodapati, Eric T. Bradlow, John A. Deighton, Sonja Gensler, Leonard Lee, Elisa Montaguti, Rahul Telang, Raj Venkatesan, Peter C. Verhoef and Z. John Zhang
We propose a framework for the joint study of the consumer's decision of where to buy and what to buy. The framework is rooted in utility theory where the utility is for a particular channel/brand combination. The framework contains firm actions, the consumer search... View Details
Keywords: Brand Choice; Channel Choice; Utility Theory; Marketing; Decision Choices and Conditions; Consumer Behavior; Learning; Electronics Industry; Auto Industry; Information Technology Industry; Telecommunications Industry; Aerospace Industry
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Neslin, Scott, Kenshuk Jerath, Anand Bodapati, Eric T. Bradlow, John A. Deighton, Sonja Gensler, Leonard Lee, Elisa Montaguti, Rahul Telang, Raj Venkatesan, Peter C. Verhoef, and Z. John Zhang. "The Interrelationships Between Brand and Channel Choice." Marketing Letters 25, no. 3 (September 2014): 319–330.
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