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  • 26 Aug 2020
  • Blog Post

Two sides, same coin: How I left the Bay Area as an operator and returned as an investor

enough for me to rely on my experience as an operator; I needed to understand the other side: the world of venture capital. With this aspiration, I left startup mecca for HBS to learn about term sheets and cap table mechanics. While at... View Details
  • 21 May 2025
  • Blog Post

Mentorship in Action: When an HBS Student Proposes a Project

leadership—including yours. If you're contacted by a student with a thoughtful proposal, know that your openness—even to an exploratory conversation—can help shape a valuable experience for both of you. Read on for one student’s story of... View Details
  • 01 Sep 2012
  • News

Ideas in Action

were more likely to feel regret that they had spent their break working and studying. And not surprisingly, alumni with 40 years of hindsight were even more likely to feel pangs of regret about trips in which they didn’t indulge. “It was moving to View Details
Keywords: Garry Emmons;Julia Hanna;Roger Thompson; Colleges, Universities, and Professional Schools; Educational Services; Publishing Industries (except Internet); Information
  • Working Paper

AI in Disguise—How AI-generated Ads' Visual Cues Shape Consumer Perception and Performance

By: Yannick Exner, Jochen Hartmann, Oded Netzer and Shunyuan Zhang
Generative AI’s recent advancements in creating content have offered vast potential to transform the advertising industry. This research investigates the impact of generative AI-enabled visual ad creation on real-world advertising effectiveness. For this purpose, we... View Details
Keywords: Digital Marketing; AI and Machine Learning; Advertising; Consumer Behavior; Advertising Industry
Citation
SSRN
Related
Exner, Yannick, Jochen Hartmann, Oded Netzer, and Shunyuan Zhang. "AI in Disguise—How AI-generated Ads' Visual Cues Shape Consumer Perception and Performance." SSRN Working Paper Series, No. 5096969.
  • 17 Mar 2021
  • Research & Ideas

Beyond Pajamas: Sizing Up the Pandemic Shopper

significantly as more consumers than ever started shopping online. As vaccines fuel hope about life after COVID-19, retailers are trying to learn more about the pandemic shopper. Are they different from the existing online users? Do they... View Details
Keywords: by Ayelet Israeli, Eva Ascarza, and Laura Castrillo; Retail
  • 01 Sep 2011
  • News

Breaking Free from Fear of Change

perform perfectly. They focus myopically on success. That drive can lead to tremendous professional achievements. But as careers progress, continued success requires the ability to change and adapt to new conditions, to take the risk of trying something that requires a... View Details
Keywords: Deborah Blagg; Publishing Industries (except Internet); Information
  • 18 Dec 2007
  • First Look

First Look: December 18, 2007

http://www.stifterverband.de/site/php/medien.php?SID=&seite=Publikation&pubnr=140 Analyzing the Evolution of Large-Scale Software Systems Using Design Structure Matrices and Design Rule Theory: Two Exploratory Cases.... View Details
Keywords: Martha Lagace
  • 27 Sep 2010
  • Research & Ideas

Customer Experts Lose Influence When Teams are Pressured

than learning from the experience, and revert to the "comfort zones" of behavior consistent with their roles on the team (that is, junior experts reduce contributions and more senior members become... View Details
Keywords: by Sarah Jane Gilbert
  • 28 Jun 2016
  • First Look

June 28, 2016

Initiation to Graduation By: Raisch, Sebastian, and Michael Tushman Abstract—Large companies initiate many new businesses, but few of them reach scale. The ambidexterity literature describes how companies create exploratory businesses,... View Details
Keywords: Sean Silverthorne
  • Web

Community | Research Associates

as mentors to incoming RAs. The cohort model creates meaningful connections and a shared learning environment similar to those RAs may find in future doctoral studies. This experience, along with co-located workspaces and tailored... View Details
  • 17 Sep 2001
  • Research & Ideas

Is There Help for the Big Ticket Buyer?

territory, all of them are looking for guidance on how to make more rational consumption decisions. Those who know me will not be surprised to learn that I have strong opinions on these issues, many of them informed by research on... View Details
Keywords: by Max H. Bazerman
  • 01 Sep 2009
  • News

Consumer Finance Makes HBS Debut

our curriculum. Was HBS alone in not offering a consumer finance course? No. I surveyed the top twenty MBA programs in America and the top five in Europe. While some offer banking courses, and others offer behavioral courses, none had a... View Details
Keywords: Roger Thompson; Colleges, Universities, and Professional Schools; Educational Services; Finance
  • 17 Apr 2019
  • News

Give It to Me Straight

but also be really effective. I learned so much at Google about this. I want to tell you the story about getting criticism from my boss because I learned a lot from this moment. It was shortly after I joined... View Details
Keywords: Management, Scientific, and Technical Consulting Services; Professional Services
  • 12 Jan 2016
  • First Look

January 12, 2016

utilize such data are of considerable interest. Unfortunately, existing methods for analyzing the data in such systems ignore the open-ended exploratory nature of such systems that requires the assessment of multiple possible adverse... View Details
Keywords: Carmen Nobel
  • 01 Jun 2014
  • News

Alumni and Faculty Books for June 2014

exercises, and practices that have helped managers gain the skills, courage, and confidence to lead. College Sports Traditions: Picking Up Butch, Silent Night, and Hundreds of Others by Stan Beck (PMD 64, 1992) and Jack Wilkinson (Scarecrow Press) Drucker & Me: What a... View Details
  • 2025
  • Working Paper

Global Evidence on Gender Gaps and Generative AI

By: Nicholas G. Otis, Solène Delecourt, Katelynn Cranney and Rembrand Koning
Generative AI has the potential to transform productivity and reduce inequality, but only if adopted broadly. In this paper, we show that recently identified gender gaps in generative AI use are nearly universal. Synthesizing data from 18 studies covering more than... View Details
Keywords: AI and Machine Learning; Gender; Equality and Inequality; Technology Adoption; Behavior
Citation
Read Now
Related
Otis, Nicholas G., Solène Delecourt, Katelynn Cranney, and Rembrand Koning. "Global Evidence on Gender Gaps and Generative AI." Harvard Business School Working Paper, No. 25-023, October 2024. (Revised January 2025.)
  • 01 Dec 2012
  • News

From Where We Stand

What can men learn from women leaders? What are the responsibilities of a leader today? What did you learn from the experience when you failed at something? What makes a good mentor? Whom do you admire in... View Details
  • Student-Profile

Mengjie "Magie" Cheng

Magie Cheng (she/her) worked for a social network company in their machine learning group and spent much of her time analyzing user behavior for a wide range of social networking applications. She became... View Details
  • 22 Feb 2022
  • News

Q&A: The Post-Pandemic Path

associate dean for Faculty Development and Research and faculty director of the Behavioral Finance & Financial Stability Project. “The national unemployment rate early in the pandemic had jumped to over 13 percent; the standard prediction... View Details
Keywords: April White
  • 05 Nov 2014
  • What Do You Think?

Are We Entering an Era of Neuromanagement?

question, behavioral science not based on those assumptions gained ascendance. At first, the contributions from behavioral science were based on laboratory tests, too many of them involving handy college... View Details
Keywords: by James Heskett
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