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- All HBS Web (792)
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- March 2021 (Revised February 2025)
- Teaching Note
Afterpay U.S.: The Omnichannel Dilemma
By: Antonio Moreno and Anibha Singh
Teaching Note for HBS Case No. 519-086. In 2018, Nick Molnar, the founder of the Australia-based online payment service Afterpay began its expansion to the U.S. market. The service had gained a loyal following in Australia by enabling customers to pay for online... View Details
Keywords: Omnichannel Retail; Digital Marketing; Business Startups; Business Growth and Maturation; Business Model; Business Organization; For-Profit Firms; Change Management; Customer Value and Value Chain; Customer Relationship Management; Customer Satisfaction; Financing and Loans; Microfinance; Global Strategy; Marketing Strategy; Market Entry and Exit; Digital Platforms; Product Development; Supply Chain Management; Business and Stakeholder Relations; Networks; Network Effects; Internet and the Web; Financial Services Industry; Technology Industry; United States; Australia
- 28 Aug 2012
- First Look
First Look: August 28
significant impact. We discuss implications for research, practice, and policy-making. Delegation in Multi‐Establishment Firms: Adaptation vs. Coordination in I.T. Purchasing Authority Author: Kristina Steffenson McElheran Publication: Journal of Economics and... View Details
Keywords: Sean Silverthorne