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Show Results For
- All HBS Web
(3,258)
- People (5)
- News (661)
- Research (2,128)
- Events (13)
- Multimedia (10)
- Faculty Publications (1,240)
- 08 Dec 2021
- Blog Post
The Drive to Succeed: Silvio Memme (MBA 2020) and the Transition to Venture Capital
in Toronto, so my thought was ‘let's see if I can add some tools to my toolkit and market myself better to other industries.’” For Memme, the best way to way to make his way back home was one more stop in... View Details
- June 1989 (Revised November 1991)
- Supplement
Ingersoll-Rand (B): Managing Multiple Channels--1986
Peter Baldwin takes over Clabough's job and is charged with the responsibility to improve sales force morale, control expenses, and improve market share. View Details
Keywords: Salesforce Management; Supply and Industry; Management Teams; Industrial Products Industry
Rangan, V. Kasturi. "Ingersoll-Rand (B): Managing Multiple Channels--1986." Harvard Business School Supplement 589-122, June 1989. (Revised November 1991.)
- November 2006
- Exercise
Sell Yourself!
By: Thomas J. Steenburgh and Michael I. Norton
Helps students develop an effective sales pitch for their greatest asset--themselves. Also, broadens their understanding of how salespeople sell products and services. Before class, students are asked to interview a potential employer and to develop a preliminary sales... View Details
Keywords: Marketing; Sales; Product; Service Operations; Interpersonal Communication; Personal Development and Career
Steenburgh, Thomas J., and Michael I. Norton. "Sell Yourself!" Harvard Business School Exercise 507-045, November 2006.
- 01 Dec 2015
- News
Alumni and Faculty Books for December 2015
detect and reduce the impact of these classic sabotage tactics so as to improve productivity, spur creativity, and engender better collegial relationships. Entrepreneurial... View Details
- 19 Oct 2021
- Research & Ideas
Fed Up Workers and Supply Woes: What's Next for Dollar Stores?
Retailers should be ecstatic. Last year was dismal amid the pandemic, with plunging revenue and record bankruptcies. But this year things have turned around. For instance, retail sales in April through June... View Details
- 01 Mar 2015
- News
Alumni and Faculty Books for March 2015
Lincoln Electric Company, from the brink of financial ruin to record sales and profits. The book is full of out-of-the-box ideas, shrewd business wisdom, and unorthodox... View Details
- March 2014 (Revised September 2015)
- Case
Clef Company: Turnover
By: Frank V. Cespedes
The Clef case focuses on the issue of turnover in a firm's sales force. Students must analyze the factors contributing to turnover as well as the role of the field sales force in Clef's profitable business strategy. Among other things, the Clef case illustrates that... View Details
Keywords: Sales; Marketing; Strategy; Marketing Strategy; Performance Evaluation; Retail Industry; Consumer Products Industry; United States
Cespedes, Frank V. "Clef Company: Turnover." Harvard Business School Case 814-100, March 2014. (Revised September 2015.)
- April 2010 (Revised July 2014)
- Case
Apple Inc. in 2010
By: David B. Yoffie and Renee Kim
On April 4, 2010, Apple Inc. launched the iPad, the company's third major innovation released over the last decade under its iconic CEO Steve Jobs. Apple's strategy of shifting its business into non-PC products had thrived so far, driven by the smashing success of the... View Details
Keywords: Technological Innovation; Product Launch; Product Positioning; Competition; Corporate Strategy; Computer Industry; Electronics Industry
Yoffie, David B., and Renee Kim. "Apple Inc. in 2010." Harvard Business School Case 710-467, April 2010. (Revised July 2014.)
- 01 Mar 2016
- News
Alumni and Faculty Books for March 2016
Generation: How Successful Family Businesses Develop Their Next Leaders by Allan Cohen (MBA 1961) and Pramodita Sharma (Berrett-Koehler Publishers) Companies owned and run by families need to develop... View Details
- Web
Law, Management and Entrepreneurship - Course Catalog
9: IP – Copyrights Day 10: Litigation and Litigation Strategy Day 11: Bankruptcy Day 12: Securities Law – What is a Security Day 13: Securities Law – Operating in the Securities Markets Day 14: Regulation of... View Details
Benson P. Shapiro
Benson P. Shapiro is a well-known authority on marketing strategy and sales management with particular interests in pricing, product line planning, and marketing organization. He is also the Malcolm P. McNair Professor of Marketing Emeritus at the Harvard Business... View Details
Keywords: marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry
- April 1993 (Revised June 1994)
- Supplement
MathSoft, Inc. (B)
Describes the president's decision regarding MathSoft's marketing channels and communications methods, and the company's sales results during the next five quarters. The (A) case market response model is also updated. View Details
Keywords: Communication Technology; Forecasting and Prediction; Curriculum and Courses; Learning; Knowledge Sharing; Growth and Development Strategy; Marketing Channels; Education Industry
Rangan, V. Kasturi. "MathSoft, Inc. (B)." Harvard Business School Supplement 593-095, April 1993. (Revised June 1994.)
- 01 Nov 1999
- Research & Ideas
Companies, Cultures and the Transformation to the Transnational
employment commitments and the need to promote employees within the organization further encourage Japanese companies to expand operations at home while reaching foreign markets through zaibatsu-linked... View Details
- January 2010
- Article
Clusters of Entrepreneurship
By: Edward L. Glaeser, William R. Kerr and Giacomo A.M. Ponzetto
Employment growth is strongly predicted by smaller average establishment size, both across cities and across industries within cities, but there is little consensus on why this relationship exists. Traditional economic explanations emphasize factors that reduce entry... View Details
Glaeser, Edward L., William R. Kerr, and Giacomo A.M. Ponzetto. "Clusters of Entrepreneurship." Journal of Urban Economics 67, no. 1 (January 2010): 150–168.
- 04 Sep 2019
- News
Alumni and Faculty Books for September 2019
high-stakes decision about whether and where to get an education. Choosing College strips away the noise to help you understand why you’re going to school. What's driving you? What are you trying to accomplish? Once you know why, the book... View Details
- February 2016 (Revised February 2017)
- Case
Mattermark
By: Jeffrey Bussgang and Annelena Lobb
Mattermark, a software-as-a-service company that sold software allowing companies to access financial information about privately-held companies and startups, was at a turning point. CEO Danielle Morrill had to allocate investment funding from a Series A round. She... View Details
Keywords: Entrepreneurship; Applications and Software; Business Startups; Marketing; Strategy; Technology Industry; United States
Bussgang, Jeffrey, and Annelena Lobb. "Mattermark." Harvard Business School Case 816-073, February 2016. (Revised February 2017.)
- 01 Sep 2020
- News
Alumni and Faculty Books for September 2020
are a lifelong gamer, a curious Fortnite parent, or a businessperson seeking to understand the marketing opportunities of this multibillion-dollar phenomenon, The Book of Esports charts the rise of this exciting new industry, crafting a... View Details
- 27 Apr 2021
- Research & Ideas
New Research: Surviving Bankruptcy, Useful Economics, and Retirement
workplace. Across six studies, we found convergent evidence that emotional acknowledgment led to greater perceptions of costliness, and in turn, to higher evaluations of trust.” Working Papers Deregulation, View Details
- 2009
- Working Paper
Clusters of Entrepreneurship
By: Edward L. Glaeser, William R. Kerr and Giacomo A.M. Ponzetto
Employment growth is strongly predicted by smaller average establishment size, both across cities and across industries within cities, but there is little consensus on why this relationship exists. Traditional economic explanations emphasize factors that reduce entry... View Details
Glaeser, Edward L., William R. Kerr, and Giacomo A.M. Ponzetto. "Clusters of Entrepreneurship." Harvard Business School Working Paper, No. 10-019, September 2009.