Publications

May 2008 (Revised June 2009)
Supplement

Radiohead: Music at Your Own Price (B)

By: Anita Elberse and Jason Bergsman

Keywords: Arts; Entertainment and Recreation Industry

29 Oct 2007
HBS Case

Marketing Maria: Managing the Athlete Endorsement

is it a global business? Anita Elberse: The sports marketing industry, covering everything from television rights to endorsements, sponsorships, and merchandising, is an important sector and growing rapidly.... View Details

Keywords: by Sarah Jane Gilbert; Sports

03 Mar 2008
Research & Ideas

Marketing Your Way Through a Recession

furnishings and home entertainment will hold up well, as uncertainty prompts us to stay at home but also stay connected with family and friends. Now may be the time to drop... View Details

Keywords: by John Quelch

January 2020
Case

Ninja: Which Platform Wins Esports' Biggest Star?

By: Anita Elberse and Michal T. Leszczynski

It is July 2019, and the business of esports and gaming is booming. Tyler Blevins—better known as Ninja—has risen to stardom playing the immensely popular shooter game Fortnite. He has become the most followed streamer in the world and, helped by his management company... View Details

Keywords: Esports; Platforms; Superstar; Games, Gaming, and Gambling; Internet and the Web; Personal Development and Career; Decision Making; Digital Platforms; Video Game Industry; Video Game Industry

January 2005 (Revised October 2005)
Supplement

Leading the Josie Esquivel Franchise (C): Definition of Success over Time

By: Boris Groysberg and Laura Morgan Roberts

Supplements the (A) case. View Details

Keywords: Entertainment and Recreation Industry

30 Jan 2006
HBS Case

The Case of the Mystery Writer’s Brand

"Something hits as a success and dominates the market," Deighton comments. "It's similar to what has happened in other industries such as movies, television, and... View Details

Keywords: by Julia Hanna; Entertainment & Recreation; Entertainment & Recreation; Entertainment & Recreation

Teaching Interest

Overview

By: John A. Deighton

I teach about the ecosystem of big data, the role of data in advertising and creative industries, and customer management and personal privacy in an era of individual addressability. View Details

Keywords: Digital Marketing; Database Marketing; Social Media; Data Analytics; Information; Advertising; Marketing; Media; Technology; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry

April 1984
Case

General Cinema Corp. (B)

By: Hugo Uyterhoeven

Keywords: Film Entertainment; Motion Pictures and Video Industry

May 2003 (Revised May 2007)
Teaching Note

Cirque Du Soleil (TN)

By: Thomas J. DeLong and Jaan Margus Elias

Teaching Note for (9-403-006). View Details

Keywords: Entertainment and Recreation Industry

May 2003
Teaching Note

Harrah's Entertainment, Inc: Rewarding Our People (TN)

By: Thomas J. DeLong and Jaan Margus Elias

Teaching Note for (9-403-008). View Details

Keywords: Entertainment and Recreation Industry

October 1990 (Revised February 1991)
Case

Sony Corp.: Globalization

By: Michael Y. Yoshino

Keywords: Globalization; Globalized Firms and Management; Electronics Industry; Electronics Industry

November 1983
Case

Cablevision of Boston

By: Howard H. Stevenson

Keywords: Television Entertainment; Business and Government Relations; Media and Broadcasting Industry

April 2025
Case

Giving Up on a Passion: Elizabeth Rowe at the Boston Symphony Orchestra

By: Jon M. Jachimowicz, Maisie Wiltshire-Gordon and Alexis Lefort

For 20 years, Elizabeth Rowe was a world-renowned principal flutist with the Boston Symphony Orchestra. But in 2024, Rowe decided to leave her position to pursue a new full-time career as a leadership coach. At 50, Rowe was well under the typical retirement age, and,... View Details

June 2002 (Revised September 2002)
Case

Entropia (B)

By: Joseph B. Lassiter III, Sameer Ahuja and Jason Tepperman

Supplements the (A) case. View Details

Keywords: Entertainment and Recreation Industry

June 2024 (Revised September 2024)
Case

Major League Baseball: Changing the Rules of America's Pastime

By: Stephen A. Greyser, Mac Levin and Brent Schwarz

This case describes the efforts of Major League Baseball (MLB) to make meaningful changes in the rules affecting the ways the game is played. These changes are intended to speed the pace of the game and make it more appealing to younger fans. The principal changes... View Details

Keywords: Change Management; Age; Games, Gaming, and Gambling; Leading Change; Organizational Change and Adaptation; Demand and Consumers; Sports Industry

16 Jun 2009
First Look

First Look: June 16

research. We test this assertion by analyzing studies of negotiation published in top peer-reviewed management, psychology, sociology, and industrial relations journals from 1990 to 2005. Our findings reveal... View Details

Keywords: Martha Lagace

March 2007
Teaching Note

Clear Channel Communications, Inc. (TN)

By: Felix Oberholzer-Gee

Teaching note to 707523. View Details

Keywords: Governing Rules, Regulations, and Reforms; Entertainment; Reputation; Media and Broadcasting Industry; United States

October 1997 (Revised September 2000)
Case

Disney (B): The Third Battle of Bull Run

By: Michael A. Wheeler and Georgia Levenson

The saga of Disney's efforts to build a theme park in Manassas, Va. in the early 1990s is told. Disney's strategy against the various opponents of the project is presented. View Details

Keywords: Negotiation Types; Tourism Industry; Tourism Industry; United States

August 2014 (Revised August 2015)
Supplement

Opening the Valve: From Software to Hardware (B)

By: Ethan Bernstein, Francesca Gino and Bradley Staats

Valve, one of the world's top video game software companies, has also become an iconic example of an organization with virtually no hierarchy. A 400-person organization, Valve's unique organizational form (described in detail in the case and accompanying employee... View Details